FOR JOURNALISTS An introduction

Nielsen’s State of the Media 2012 report found: o Internet use doubled in past 10 years o Top Australian web brands are Google,

Facebook, NineMSN/MSN, YouTube, Microsoft, Yahoo7, Wikipedia, Apple, eBay, Blogger

•  Surfing online takes up 16.1 hours of the average Australian’s week; TV = 12.9 hours (Nielsen)

•  Most common online activities for Australians in 2011 were reading news (59 per cent), social-networking (52 per cent) and watching videos (45 per cent) (ACMA)

•  http://www.walkleys.com/social-media-training-resources-brisbane-11may13

•  Why use social media? •  How to use social media? •  Twitter •  Facebook •  Flickr and Instagram •  Storify •  Tools to help you stay organised.

•  Content o  Case studies, story leads, sources, pictures, videos, new angles,

user-generated content.

•  Marketing o  Pushing your content out to new audiences; traffic generation.

•  Collaboration o  co-creating stronger and more relevant content with your

audience. Call-outs. Feel the mood. o  Readers are engaged; like to connect.

•  Facebook: 955 million users; more than 42 million pages and 9 million apps 

•  Youtube: 4 billion views per day  •  Google+: 250 million registered users   •  Skype: 250 million monthly connected users  •  LinkedIn: 175 million users  •  Twitter: 140 million users  •  Instagram: 80 million registered users, 4 billion photos  •  Flickr: 75 million users •  Pinterest: 20 million users

* Source: http://expandedramblings.com

•  84% of people access the internet every day

•  62% of internet users are on a social networking site (usually Facebook, Twitter or LinkedIn)

•  97% of SM users are on Facebook

•  22.65% is the average number of times per week social network users access Twitter

•  79% of large business is on social media

•  Be conversational •  Don’t overwhelm your readers – try to keep

updates to under 10 a day •  Not EVERY story should be sent out on social

media •  Don’t just link to stories:

o Ask for help o Respond to questions o Create a community

•  Ask for something o What is Melbourne’s top tourist attraction? o Premier is opening new childcare centre today…

What should we ask him?

•  Make sure you respond o Thanks, don’t forget to visit (website) to see our

coverage.

•  Use Twitter to establish a relationship with your audience.

•  You want them to feel they have a personal relationship with you and that you are accessible.

Clay Lucas – The Age Workplace Editor

•  If you don’t have a Twitter account already – sign up for one now.

•  Find three people you are interested in following – following other journalists and looking at who they are following is a good place to start.

•  Explore hashtags – what are some conversations that are going on that are in an area of interest to you.

•  Write an engaging plug for a story you have written in 140 characters or less. Remember to use hash tags where relevant.

•  Search for a photo that you could use in a story

Finding people •  Listorious Finding stories •  Twazzup - real-time news platform. •  Picfog.com – is a real-time image search powered by twitter and

twitpic. Find images as they are posted on Twitter. •  Twitpic - find pics •  TweetTabs - Real-time trends and search •  TrendsMap - Real-time mapping of Twitter trends across the world Other Twitter tools •  Tagdef - definitions of hashtags •  bit.ly - URL shortener •  HootSuite - social media manager •  Tweetdeck - social media manager

•  Guardian.co.uk Facebook animation

•  Using Facebook for one off events o  BBC Derby Ashourne Shrovetide Football

•  Creating a page to grow an audience o  Ari Shapiro

•  Storytelling

•  Storytelling

•  Keep up to date o  https://www.facebook.com/journalists

• Don’t automatically send Twitter updates to Facebook

• Understand how links are presented

AUTUMN LEAVES EXAMPLE

Breaking News

•  Leader magpie map •  Crowdmap

Images

•  Copyright-free images •  Creative commons

•  You must search for Creative Commons images •  Apply the licence •  Can search commercial-use as well •  Abstract as well as literal

•  Photosharing that works on a hashtag system similar to Twitter.

•  Search instagram: http://statigr.am/ •  Must ask owner if can use

CNN website

What’s wrong with this image?

Or this one?

http://twitter.com/iMuglerGaga/status/263037593095110657/photo/1

•  Used widely in Newspapers and on TV.

• http://www.youtube.com/watch?v=gc29EYhA9BI&feature=player_embedded

•  In a little while thoug

In a little while thoug

•  Too good to be true? It is. •  Journalism.co.uk – how to verify content from social

media •  Not your job to speculate/spread rumours – it’s still

your job to get it right. •  Google search by image •  Ask for a phone number – call the person •  Ask for the other images in the sequence •  Use as a starting point not an ending point.

•  Enables users to tell stories by pulling together content from social media.

•  Uses a variety of platforms – Twitter, Facebook, Google etc.

•  Uses HTML embed code, reacts to changes as they happen.

•  Final Tweets from #TheaterShooting Victim •  Behind the scenes at NY Fashion Week  

Exercise •  Create a Storify on a news item or topic that interests you.

•  Social bookmarking o  Delicious 

•  RSS o  Personal wire service o  Example: Feedly

•  Exercise o  Set up Delicious and Feedly

•  Mashable •  Liz Heron Facebook/Twitter •  Pete Cashmore Facebook/Twitter •  Facebook for Journalists

•  Online communities mimic offline ones •  Calls to action must be simple •  Instructions must be clear and detailed •  People want their contributions listened to •  People want a wider impact