#WAC2011: Neil Patel - Crazyegg / KissMetrics
29
Tools to Increase Conversions For Your Business Neil Patel KISSmetrics
description
Presentatie Neil Patel van Crazyegg / KissMetrics tijdens het Webanalytics Congres 2011 #wac2011.
Transcript of #WAC2011: Neil Patel - Crazyegg / KissMetrics
Tools to Increase ConversionsFor Your Business
Neil PatelKISSmetrics
Funnel Testing & Optimization
It’s important not to get distracted by intermediate metrics like the click-through rate of the button itself...we only care about the customer behaviors that lead to something useful”Eric Ries, The Lean Startup
“
Macro Conversions
1. Baseline your macro conversions
2. Identify optimization opportunities
3. Gather qualitative data
4. Create and implement A/B tests
5. Measure against your baseline, rinse & repeat
5 Step Process for Funnel Optimization
Baseline your macro conversions
Identify optimization opportunities
• Which step has the highest drop off?
Gather qualitative data
• Identify conversion barriers
• Surveying
• Survey.io, KISSinsights, Wufoo, SurveyMonkey, etc...
• Usability Testing
• In-person, UserTesting.com, FiveSecondTest, etc...
Ask questions
•Don’t be afraid to ask your visitors questions
Not all feedback is relevant
Create and implement A/B tests
• Many ways to improve funnels
• Modify your steps
• Combine, remove or change the order of steps.
• Add design elements to guide users
• Test your designs
• Headlines, images, buttons, microcopy, etc...
• Try radical variations
Measure against your baseline, rinse & repeat
Segmenting Your Customers
Account type segmentation
http://rowfeeder.com/plans
Company size segmentation
http://box.net/pricing
Custom segmentation
Custom segmentation data
Testing Your Call to Actions
How to Increase Sign-ups by 200%
http://kiss.ly/seeplansandpricing
Don’t copy “best practices” blindly
Learn what works best for your customers
A Beginner’s Guide To A/B Testing: Exceptional Web Copy
http://blog.kissmetrics.com/ab-testing-web-copy/
Get Creative
Try video
http://www.youtube.com/watch?v=uXmzox9wThs
Retarget
Did a Google Search
Landed on HP.com
Retargeted on TechCrunch
Don’t Be Afraid to Spy
Track Clicks
Record Mouse Movements
How do I get more leads? What’s the easiest way to increase conversions? How do I setup funnels? Do you have to setup your funnels in advance? Does multivariate testing work or do you recommend using A/B testing?
Neil [email protected] • 562.292.3834
You’ve got questions...
We have the answers!Email me to learn more about
