Increase Your Conversions and Revenue with Kissmetrics
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Transcript of Increase Your Conversions and Revenue with Kissmetrics
Kissmetrics: Analytics to optimize your marketing
Data accuracy: the limits of aggregate and sample data
Other analytics tools
The foundation of Kissmetrics: people, events, and properties
People Events Properties
Events are tied to People and Properties are tied to People
Build a better business by understanding people
Events are important actions that people take on your website
Tip for new customers: start by creating 5-10 events. Gather data, learn, and adjust. Once you feel more comfortable with the tool, you can then contact our support team to talk about adding to the implementation.
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Submitted a form
Visited site
Played video
Signed up for newsletter
Properties are attributions of a person so you can segment later
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Submitted a formProperty: First nameProperty Value: Keara
Visited siteProperty: DeviceProperty Value: mobile
Played videoProperty: Video NameProperty Value: 2 min Demo
Signed up for newsletterProperty: emailProperty Value: [email protected]
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The cornerstone of Kissmetrics: People-tracking analytics tool
Acquisition
Activation
ActivationActivation
Retention
Questions to ask yourself before building your analytics schema:
• What is the goal of your website?
• What are your success metrics?
• Are you responsible for acquisition, activation, and retention metrics?
• What types of questions do you want your analytics tool to answer?
• Do you know how your campaigns are performing?
How do I find my best performing channels?
PropertiesKM Properties
Events
Bottleneck
When should I start A/B testing? What should I be testing?
Original
Variant
How do I use analytics to make the right optimizations?
Tip:A funnel report can be misinterpreted due to attribution and complicated buyer's journey
How do I improve my trial experience? Or features within my product?
How do you get more people to take your desired action after they see the login page?
● A banner promoting the importance of reports?
● An engagement driving people to the reports?
● A video that shows how awesome reports are?
How do I get more customers to repurchase?
We are here to help! Addition resources are available
https://blog.kissmetrics.com/topics/academy/
Customer Success
Academy Support Center
http://support.kissmetrics.com/