Instagram by the Numbers - The @KISSmetrics Marketing Blog
Transcript of Instagram by the Numbers - The @KISSmetrics Marketing Blog
Original... with the“Nashville” filter
by the numbersInstagram
Version 2.0 of the Instagram iPhone app launches. They
clock 75 signups per minute.
5 million users2 million users 14 million users
KodakInstagram
40 million users
SourceS:
http://techcrunch.com/2010/10/13/instagram-users/http://bits.blogs.nytimes.com/2010/12/21/instagram-quickly-passes-1-million-users/http://www.digitalbuzzblog.com/infographic-instagram-facts/http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2735http://articles.businessinsider.com/2011-06-13/tech/29996133_1_iphones-photos-usershttp://www.fastcompany.com/1771261/instagram-150-million-photos-kevin-systrom-faster-growth-than-flickrhttp://www.scribbal.com/2011/09/instagram-hits-10-million-users-less-than-one-year-after-launch/http://socialfresh.com/instagram-largest-mobile-social-network/http://gigaom.com/2011/08/03/instagram-150-million-photos-shared/http://news.cnet.com/8301-1023_3-57409168-93/instagram-for-android-grabs-1-million-downloads-on-first-day/http://www.kullin.net/2012/01/instagram-now-growing-faster-than-flickr/http://royal.pingdom.com/2012/04/25/instagram-sharing-on-twitter-is-blowing-up/
1 billion+40 Million+1600%
Quick stats (as of April 2012)
total number of Instagram photo uploads
total number of Instagram users
approx. growth of Instagram’s user base between April 2011 and April 2012.
People. Not pageviews.
Instagram allows you to apply filters to photos and then share them with your friends.
the number of Instagram usersthe number of Instagram uploads(cumulative) (cumulative)
relative Valuation of Instagram
estimated Daily reach
Instagram sharing on twitter
N F JA A N AD2011 2012
M J O MM S FD M
10M
30M
20M
40M
200 million total photos uploaded (it took Flickr almost 2 years to reach
100 million)
Apple’s iTunes store names Instagram as the iPhone app of the year.
Instagram raises $7 million in a Series A funding round.
Instagram raises $50 million in venture capital - and is
acquired by Facebook a few days later for $1 billion.
over 1 billion photos uploaded(60 photos are uploaded every
second)
In April 2012, Kodak had a market cap (valuation)
of $77 million.
In April 2012, Instagram was sold to Facebook
for $1 billion.
Instagram captures 100,000 users one week after they launch their iPhone app. By comparison, it took Foursquare seven
months to get 60,000 users.
Original ... with the“lord kelviN” filter
2011
2011may
2012
2012
1%
1.8 m
0.5%
.86 m
percentage of global internet users who visit instagr.am
number of Instagram posts on Twitter per month