Workshopdag HAN International Business en Communication 2 4 20092
#WAC2011 workshopdag: Andre Scholten
description
Transcript of #WAC2011 workshopdag: Andre Scholten
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Optimale inrichtingGoogle AnalyticsAndre Scholten, Web Analytics Consultant
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André Scholten
http://andrescholten.net
http://twitter.com/AndreScholten
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Agenda
Eerst de scripts
Dan foutopsporing
Vervolgens de inrichting van Google Analytics
Analyses maken met trechters
Inzichtelijk maken van campagnes
Vervolgens bezig met snelheid
Als laatste wat tools
En dan Q&A (mag ook tussendoor)
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De basiskaal
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount','UA-12345-1']);
_gaq.push(['_trackPageview']);
</script>
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Asynchronous
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Cookie domein
website.nl
Cookie 1
forum.website.nl
Cookie 2
secure.website.nl
Cookie 3
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Cookie domein
_gaq.push(['_setDomainName','website.nl']);
website.nl
Cookie 1
forum.website.nl
Cookie 1
secure.website.nl
Cookie 1
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Cookie domeinControle
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Terugkeertijd
_gaq.push(['_setCampaignCookieTimeout', 2592000000]);
• 6 maandenAdwords
• 1 maandAdWords
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Meting incompleet
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Script aanvullen
Uitgaande links
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Script aanvullen
Downloads
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Javascriptlozen
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404
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Script aanvullen
Tijdmeting
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Script aanvullen
Tijdmeting
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Script aanvullenGoogle Image Search
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Ecommerce_gaq.push(['_addTrans', '1234', 'Assen', '1000.00', '190.00', '5.00', '', '', '']);
_gaq.push(['_addItem', '1234', 'DD44', 'T-Shirt', 'Groen', '100.00', '10']);
_gaq.push(['_trackTrans']);
Let op:
• Laatste 3 velden bij transactie onbruikbaar
• Geen scheidingsteken bij duizendtallen
• Punt als decimaalscheidingsteken
• Totaal bedrag is zonder BTW
• Productprijs is stuksprijs
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Labels_gaq.push(['_setCustomVar', 1, 'Type klant', 'Particulier', 1]);
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Interne verwijzingen
Hebben we gedaan.
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Hostnamen
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Afwijkende metrics
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Omzet
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Omzet
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Profielen
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Profielen
Meetscript Profiel 1
Profiel 2Filter
Profiel 3Filter
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Profielen
Ongefilterd
Meetscript Ongefilterd
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Referrals bewaren
http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl
&utm_campaign=affiliate-45612&utm_content=tekstlink
Affiliate
www.fiets.nlwww.winkel.nl
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Referrals bewaren
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Referrals bewarenExtra’s
Van alle campagnes verwijzende sites bekijken
Affiliates die adverteren in Google monitoren
Sitelinks analyseren
Zoekgebied analyse (in NL of alle resultaten)
Verwijzende URLs rapport ipv verwijzende domeinen
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SEO Rankings
Meer info, google: “seo rankings meten”
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IP filters
212.178.115.202
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Mail filter
Meer info, google: “webmail analytics”
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Parameters
fiets.html?objectid=1234
fiets.html?objectid=6362
fiets.html?objectid=9295
fiets.html?objectid=0942
fiets.html?objectid=0274
fiets.html?objectid=3953
fiets.html?objectid=9024
fiets.html?objectid=3922
fiets.html?objectid=0042
fiets.html?objectid=7214
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Parameters
fiets.html?objectid=1234
fiets.html?objectid=6362
fiets.html?objectid=9295
fiets.html?objectid=0942
fiets.html?objectid=0274
fiets.html?objectid=3953
fiets.html?objectid=9024
fiets.html?objectid=3922
fiets.html?objectid=0042
fiets.html?objectid=7214
fiets.html
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Interne zoekmachine
http://www.website.nl/zoeken.php?zoekwoord=voorbeeld
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Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek
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Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek
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Doelen
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Doelen
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Trechters
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Trechters
Doel 1
Doel 2
Doel 3
stap1 stap2
stap2 stap3
stap1
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Trechters
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Profielen
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Campagne tagging
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Campagne tagging
http://www.winkel.nl/
?utm_source=affiliate
&utm_medium=cpl
&utm_campaign=affiliate-45612
&utm_content=tekstlink
&utm_term=zoekwoord
&utm_nooverride=0
http://www.winkel.nl/
?utm_source=nieuwsbrief
&utm_medium=email
&utm_campaign=nieuwsbrief-jan
&utm_content=artikel3
&utm_nooverride=1
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Offline naar online
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Offline naar online
www.abnamro.nl/vandaag
Linkt naar:
http://www.abnamro.nl/nl/zakelijk/campagnes/vandaag.html?utm_source=radio&utm_medium=offline&utm_campaign=vandaag
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Stijlgids
email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing
cpc / cpl / cpa / cps / cpm
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Controle
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Snelheid
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Webpagetest
http://www.webpagetest.org
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Pijplijnen
2 3 41 5 6
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Pijplijnen
2 3 41 5 6 8 9 107 11 12
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Permalinks
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Better GA
1. Auto Access Your Google Analytics Account
2. Auto Expand Navigation For Google Analytics
3. gaDeAnalyse (textbox size)
1. Add Search to Google Analytics Keyword Reports
2. Change Menu Item Defaults For Google Analytics
3. Cleaner Profile Switching
4. Export To Google Docs from Google Analytics
5. Google Analytics Absolute Conversion
6. Google Analytics Full Screen Reports
7. Add Profile Settings Link to Google Analytics
8. Google Analytics Advanced Date Selection
9. GA Quick Content Search
10. Google Analytics Row Limit Link
11. Google Analytics Table Sorting
12. Google Insights For Analytics
13. Social Media Metrics
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Live HTTP Headers
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Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
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Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
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Copy Goals
29 vakjes/vinkjes per doel
X20
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Data Feed Query Explorer
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Excellent Analytics
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Overig
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