w00t! Doritos Case Study
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Á Doritos ‘King Of Ads’ competition asked users to submit their own funny advert for the chance to win up to £200,000; Á Together with Funny Or Die UK we produced a series of 5 of our own intentionally terrible ads, acting as a launch platform for the campaign; Á The campaign generated 3 million promotional pages and 50,000 organic views in the campaign period. Á See all the ads at www.funnyordie.co.uk/doritos Inspiring users to create comedy CASE STUDY
Transcript of w00t! Doritos Case Study
Doritos ‘King Of Ads’ competition asked users to submit their own funny advert for the chance to win up to £200,000;
Together with Funny Or Die UK we produced a series of 5 of our own intentionally terrible ads, acting as a launch platform for the campaign;
The campaign generated 3 million promotional pages and 50,000 organic views in the campaign period.
See all the ads at www.funnyordie.co.uk/doritos
Inspiring users to create comedy
CASE STUDY
