VR/AR in Marketing, Advertising and Branding
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The Future of Brand Storytelling Jodi Schiller, CEO New Reality Arts @jodischiller
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Transcript of VR/AR in Marketing, Advertising and Branding
The Future of Brand Storytelling
Jodi Schiller, CEONew Reality Arts
@jodischiller
Virtual Reality
• Games • Characters can talk to you and you
can talk back. • Characters can transmit something
to your screen so when you look away it stops.
Potential Interactions
Marketing Engagements • Connect the app to tracking software to see
whether or not your customers are making a purchase based on that experience.
• In app purchase with product placement so customer can order the product and have it delivered to their house or for store pick up.
• Tailor the experience based on past purchasing history or interest by linking it to their Facebook account.
• Offer discounts
Mixed Reality• Augmented experiences can draw
customers into your stores or kiosks. • On location virtual reality headgear
can then launch customers into many different kinds of virtual experiences ranging from fully rendered stories, social engagements, future perspectives – the list is infinite.
WHAT IS REALITY?
The Multireality
Prediction #1
Prediction #2
Prediction #3
Prediction #4
Prediction #5
Connect with me
www.newrealityarts.comTwitter: @jodischiller Email: [email protected]
Follow me to hear my five predictions for the next five years of brand storytelling!
![Virtual Reality (VR) and Augmented Reality (AR) with ArcGIS...• Advanced controllers •Apps-AuGeo [mobile AR]-ArcGIS 360 VR [mobile VR] •Developer options-CityEngine-VR Experience](https://static.fdocuments.us/doc/165x107/5f35c40c3d0bbf62343de6ad/virtual-reality-vr-and-augmented-reality-ar-with-arcgis-a-advanced-controllers.jpg)
