Chris E. Holmes Phoenix, AZ 85085

C: (602) 697-4075 • H: (623) 434-9988 cholmes722@gmail.com • www.linkedin.com/in/chriseholmes

Profile: Senior Sales Management Executive Start-Up, Turnaround & High-Growth Experience

Deep industry sales expertise with a sound reputation and an extensive, loyal network of industry contacts.

Accomplished sales and management leader with proven record driving rapid revenue and customer growth, penetrating target markets, and gaining strategic advantage against the competition.

Experience in product launch, market expansion, and national business management. Talent for forging strong relations with key opinion leaders and identifying high potential channels and markets.

Strategic thinker who can build support at all levels and integrate sales, marketing, and business initiatives to support corporate goals with top results.

Excel in empowering managers and sales teams to perform at world-class levels to drive sales and profits. Practiced in driving market enthusiasm through sales teams.

Core Competencies Include

• Team Leadership & Training • Sales Infrastructure Reengineering • Revenue Growth Strategies • Program Creation & Management • Short-/Long-Term Sales Strategies • Sales Force Development

Professional Experience

USCosmeceuTechs, LLC — Richmond, VA

VICE PRESIDENT OF SALES | 2014– Present

Start-up branded skin care organization selling exclusively through the medical market channel.

Successsful Marketing and Corporate Revenue responsibilities.

Full P L oversight.

Leio Corporation — Dallas, TX

VICE PRESIDENT OF SALES | 2013– 2014

Reengineering start-up custom product development organization focused on skin care, nutritional and hair care products for the worldwide medical marketplace. Marketing / Customer Service / Corporate Revenue responsibilities. Full P&L oversight.

Merz Aesthetics, Inc. (formerly BioForm Medical, Inc.) — San Mateo, CA

VICE PRESIDENT OF SALES | 2006–2013

Spearheaded company-wide initiatives that catapulted sales revenues far beyond expectation and strengthened start-up company's position in the highly competitive medical device/pharmaceutical industry. Corporate Officer. Equity Partner.

Grew sales from $19M to $99M. Projected $135M by FY 2013.

Increased BioForm Medical domestic sales 305%, 2006–2010—single core product.

Increased Merz Aesthetics domestic sales 168%, 2010–2012—addition of 2 major products.

Drove YOY sales growth at 110% budget attainment on average. Recruited to drive aggressive turnaround and growth strategy, filling previous 6-month leadership gap. With full P&L oversight, built sales department infrastructure, set corporate sales and brand strategies, and implemented innovative sales programs that spurred business growth.

Re-strategized, re-built, and refocused sales force to proactively capture sales opportunities. Grew sales team from 39 to 101. Developed, promoted 5 regional sales managers. Manage 15 direct reports (regional sales, area business, customer care, inside sales, and business analytics managers).

Established sales infrastructure to include sales analytics, training, and practice

Chris E. Holmes C: (602) 697-4075

development. Reorganized and cross-trained customer service and inside/outside sales groups on product and injection techniques for continuity of service and improved sales performance.

Improved communication across the organization, engaging every touch point to assess key issues and provide solutions. Worked closely with sales, customer service, marketing, and medical affairs groups.

Key member of leadership team during acquisition by Merz Pharma, 2010.

Sole recipient of Pinnacle Award, Bioform Medical, Inc., 2007.

SkinCeuticals, Inc. — Dallas, TX

VICE PRESIDENT OF SALES | 1998–2006

Elevated company to the next level of success with new sales growth strategies. Full P&L oversight. Recruited for expertise in direct medical/cosmaceutical sales; in-depth knowledge of the cosmetic dermatology, plastic surgery, and spa market places;

and extensive rolodex of industry contacts. Promoted to equity partner.

Grew U. S. corporate revenue from $6M to $65M – (1998 – 2006)

Pursued, captured, and set up 3 key corporate multi-door accounts that resulted in $5M in annualized sales and hundreds of open doors with national skincare spas.

Restructured, hired, and expanded sales force, from 12 to 81 high-quality sales professionals. Directly managed 6 regional sales managers. Developed 4 regional sales managers for promotion.

Created innovative sales compensation incentive program that linked sales compensation to performance metrics. Resulted in improved sales, and a high level of self-motivation and autonomy among sales team.

Established a pool of qualified, quality candidates for future management opportunities by developing a personnel assessment center and conducting assessments for sales personnel.

Conducted sales and product training for domestic and international distributor organizations selling company products in 36 countries.

Key member of leadership team during acquisition by L'Oreal, 2006. Consulted on sales revenue, sales structure, major accounts, and revenue growth.

Sole recipient of President's Award, 2000.

Neutrogena Corp. — Los Angeles, CA

AREA SALES DIRECTOR | 1997–1998

Recruited to manage the SE, SW, MW and Western US regions, accountable for 3/4th of national sales with focus on US-based dermatologists. Led a 27-person sales division, including 3 direct reports (regional sales managers).

Set up management structure and hired new management team. Developed and promoted 3 regional managers. Hired and developed 8 sales representatives.

Conducted sales and product training for Johnson & Johnson employees in Southeast Asia.

Holmes & Assoc. Inc. — Scottsdale, AZ

PRESIDENT | 1995–1997

Consulted companies on sales, marketing, training, and development in the medical device, consumer product, and corporate human resources areas.

Syntex Laboratories, Inc. — Palo Alto, CA

SENIOR DISTRICT SALES MANAGER | 1991–1995 / DISTRICT SALES MANAGER | 1988–1991

Fast track promoted. Led a 15-person domestic sales division calling on office and hospital-based physicians in the AZ, NV, UT, NM, ID, MT, and WY markets. Developed 11 sales associations for management positions.

Achieved 100% sales increase to $1M with focused product promotional strategy to manage care customers.

Increased district/account sales—Salt Lake City sales +18.5% in 1 year; Phoenix sales +50% to 10.2M in 5 years; government account sales +20% in 3-years.

Delivered 50% market share increase for 2 key products in 12 months and 33% market share increase for key product (Toradol) through short-/long-term sales strategies and focused marketing plan.

Chris E. Holmes C: (602) 697-4075

Awards include 3x District Manager of the Year for Distinguished Sales Achievement and Sales Leadership, 1989, 1990, and 1993. Field Sales Management President's Club, 1992.

Education | Professional Development

Montgomery College, Rockville, MD

Business Administration

United States Army Honorable Discharge

Numerous selling, presentation, marketing, leadership, and management courses, including Kepner-Tregoe Decision Making, Leadership Development at Center for Creative Leadership, Decker Communications