The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft.
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The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft
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Transcript of The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft.
Full Service
Awareness
Lead generation
Qualification and conversion
Display: ‘push’ Search: ‘pull’
eCPM
Rich media display
Display Contextual display/link
Direct response
Textlinks/KeywordsSite
placement
Demo/behaviour Targeting
Bidded Display
Search
(c) Microsoft. All Rights Reserved. | 5
Media effectiveness:Understanding the media value chain
Frequency
ConversionAttribution
RecencyAd Size
Rich Media
C
DaypartOrder
TargetedInteractions
=
AtlasDirect
Response
DrivepmNetwork reseller
MassiveIn-Game
MediaroomIPTV
AdCenterSearch
Screentonic
Mobile
AdExpertBrand display