1. VODDLER VIDEO DISTRIBUTION ON THE TRUE EDGE ANDERS SJMAN 3 OCT 2013 @ NETNOD

2. Voddler on All Internet-Connected Devices Simplifying online home entertainment worldwide for consumers, content owners and operators. 3. Voddler At A Glance Stockholm-based tech venture, founded 2007 Next-generation proprietary streaming technology, VoddlerNet, delivers device-neutral viewing experience with global Quality of Service (QoS) in HD and with offline mode, over the top (OTT) on the public Internet Flexible VOD Management System (VMS) supports all VOD-revenue models (AVOD, TVOD, SVOD, EST) with complete rights control for windowing and territories. Voddlers own consumer facing VOD-service, launched in 2010, serves 1.2 million registered users in 5 markets (before global roll-out began April 2013). Over 18 million movies served since 2011, licensed from leading film studios, including Hollywood majors. The Voddler platform VNet and VMS is available as white-label, giving content owners their own turnkey VOD OTT service. Total invested: 24 million, from leading investors incl. Cipio Partners and Nokia Growth Partners 4. CONTENT INDUSTRY CONSUMER BEHAVIOR THE TECHNOLOGY Solving for Three Changing Worlds At Once 5. Cinema DVD (rent/buy) Free-to-air TVPay-TV 3 - 4 years Rental (TVOD Current) Purchase (EST) Subscription (SVOD) Ad-funded (AVOD) Rental (TVOD Library) Release Windows Persist Online Your online video store. Your cable-TV, now online. Catch-up TV. 6. CONTENT INDUSTRY THE TECHNOLOGY Solving for Three Changing Worlds At Once CONSUMER BEHAVIOR 7. Mobility, yes - but the end game is in the living room... ... and its getting quite crowded in there. Telco/operators 8. CONTENT INDUSTRY CONSUMER BEHAVIOR Solving for Three Changing Worlds At Once THE TECHNOLOGY 9. Server-based networks (CDN) Managed, centralized (One-to-many) Unmanaged distributed networks Uncontrolled, decentralized (Many-to-many) VoddlerNet (VNet) Managed Distributed Network (Many-to-one) Distributing on The True Edge: VoddlerNet 10. VoddlerNet in Action: Playing a movie 1 (3) User has clicked Play-button and node starts collecting metadata from its cluster (and other nodes outside of cluster as needed) for that content, loading the first slices to allow movie to start to play 11. VoddlerNet in Action: Playing a movie 2 (3) Movie is playing, node is getting slices from a stable number of active nearby nodes 12. VoddlerNet in Action: Playing a movie 3 (3) User pauses movie; the number of nodes remains for a while as node buffers content 13. Voddler: QoS Streaming Over-the-Top VoddlerNet, the core module of the Voddler- solution, was designed to solve the bandwidth problem of OTT, without heavy investments in server solutions. It distributes data on the true edge of every network, making use of existing connected devices. Decentralized, true-edge distribution: A small installation on each device makes it work like a small edge server. VoddlerNet invites the users into creating a distributed network; a user generated CDN if you will. Over 1.2 million registered users in Scandi alone. VNet is proprietary and protected by 28 patents, in 2 broad patent families. Developed over 7 years and proven in a live, multi-country service since 2010. Vnet has been the subject of significant due diligence AND approval by Hollywood majors. Vnet supports features such as offline viewing and uploads; and works on both high- and low bandwidth Provides unparalleled viewing quality (closeness in distribution allows for higher resolution AND Quality of Service). Cloud based and device agnostic Grows stronger as more people use, thus scalable at all levels: perfect match supply/demand Software-based, no hardware investment needed Works on both fixed and mobile broadband 14. Vnet saves >95% on CDN costs Vnet coexists seamlessly with any CDN Vnet offloads the CDN exponentially: Heavier usage of the service means increased usage of Vnet (but never of CDN) Increased usage thus means immediate cost benefits, as all traffic that Vnet takes over comes at approx 5% of the CDN streaming cost.(*) (*) Voddler benchmark from Scandinavia: >95% traffic handled by Vnet across titles (=95% cost reduction) 15. So VoddlerNet is a CDN? Yes... Vnet outperforms CDN-solutions both in cost efficiency and quality of service. When compared to a CDN, Vnet scales better at all data levels and, in fact, performs better the more users there are. It can be used to augment/supplement an existing CDN-solution. It can be used to replace an existing CDN-implementation. ..and no As Vnet builds on employing surplus capacity of end-user devices, it depends on customer acceptance: For the end user, there has to be a consumption reason to participate. Vnet therefore does not operate as a stand-alone delivery network it needs to be part of a VOD (or other consumer appealing) OTT service. The consumer-facing OTT service can be Voddlers own solution but can equally well be any other existing OTT service 16. The Voddler Solution Gives content providers and also existing OTT players - direct access to consumers globally, at unprecedented margins. Work with our existing B2C offering or white label the solution for own brand. Apply in full - or integrate only modules, primarily Vnet streaming. 17. DO OR DO NOT. THERE IS NO TRY. [ YODA | THE EMPIRE STRIKES BACK | 1980 ] 18. ANDERS SJMAN, VP COMMUNICATIONS VODDLER ANDERS.SJOMAN@VODDLER.COM WWW.VODDLER.COM