Voddler developing digital services online - brussels - may 2011
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Presentation given at EU-seminar on piracy and new online business models, organized by MEP Marietje Schaake, Brussels May 3, 2011.
Transcript of Voddler developing digital services online - brussels - may 2011
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
InteractiveProfiledTargeted
IntegratedNon-obtrusive
InteractiveProfiledTargeted
IntegratedNon-obtrusive
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
Everyone wins!
ADVERTISERS
VIEWER
CONTENT OWNERS
I THINK IT’S THE BEGINNING OF A BEAUTIFUL FRIENDSHIP[HUMPHREY BOGART| CASABLANCA | 1942]
The time-honored tradition of release windows
Cinema DVD – rental and purchase
“Free-to-air”
Rental(TVOD)
Free, ad-funded (AVOD)
Cable-TV
Illegal
WAX ON, WAX OFF[ PAT MORITA| KARATE KID| 1984]
1 000 000 registered users, 4 countries, 4000 titles, 80% free, 30 content deals, 5 million movies served in 2010
SHOW ME THE MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
The business model(s)
Rental
Sub-scription
Free (ad-
funded)
Boxes Mobile Sharing your films
Quality Internet-TV More premieres…
Voddler’s own immediate future
SHOULD BE THE SAME RULES FOR ALL KIDS, NO MATTER WHAT AGE [ROB SCHNEIDER| BIG DADDY | 1999]
More film to more people! – Actions towards a truly single digital market
1. Easier border-crossing: More Swedish movies in Prague!• Promote Multi-Territory Licensing• Easier Collective Rights Management• One-Stop Shop Clearance• Localization Support
2. Support new film: Promote window-neutrality• Public Film Systems• Distribution Support• Window-neutral VAT: One film, one tax-level
3. Free old film: Spread our cultural heritage• Digitilization• Public Sector Information
THE INDUSTRY
BUSINESS MODEL
THE TECHNOLOGY
AVOD)
Anders Sjöman+46 70 717 60 [email protected]: @anderssjoman
