Vodafone Business Seamless Services Managed Mobility · PDF fileas a Ready Business strategy...

Seamless Managed Mobility as a Ready Business strategy

VodafoneBusinessServices

Knowledge Partner

02

Vodafone Business Services Whitepaper On Seamless Managed Mobility as a Ready Business strategy

Frost & Sullivan’s InsightEnterprise mobility solutions becoming a priority for enterprises

With business processes becoming more complex and constant connectivity becoming a key priority, enterprises are becoming increas-ingly receptive to mobilizing their organizations. This has compelled mobility service providers to evolve from traditional vanilla mobile email solutions by upgrading their portfolios to include application suites to meet the increasingly complex needs of mobilizing core business workflows of their customers. Service providers are constantly exploring new avenues such as developing mobility solutions for niche industry verticals and extending partnerships to other ecosystem pariticipants to showcase themselves as the mobility experts. This increasing necessity for mobility among the vendors and end users in addition to multiple other driving factors is expected to propel the growth of enterprise mobility solutions. According to a recent study conducted by Frost & Sullivan, the Enterprise mobility market is expected to grow at a healthy CAGR of 11% over the next 5 years which portrays the immense interest in deploying mobility solutions by enterprise end users.

Evolution of mobility from simple to complex solutions establishes the increasing necessity for managed mobility

Over the years, several trend setting factors such as the Bring Your Own Device and the Internet of Things phenomenon has increased the use cases for mobility. With an ever-increasing number of organizations viewing mobile devices as a logical extension of their enterprise applications, it is critical for enterprises to provide proper device, content, and application control mechanisms to ensure successful mobile deployments. therein. If you are interested in knowing how your enterprise can stay at the cutting-edge of Managed Mobility, this paper is for you.

With this increasing mobility uptake and evolving complexity, it is evident that the enterprise IT teams have to deal with an even bigger mobile workforce in the future thereby leading to multiple mobility needs. Stringent IT policies have to be put in place to maintain high levels of security to prevent data leakage and to ensure no data is lost. With this adoption of mobility, enterprises have to maximize ROI from their investments and at the same time, need to ensure that mobility is used as a mainstream technology to drive work processes, compute various applications and create streamlined communications and collaboration mechanisms for employees. The fine act of balancing processes, people and technology becomes the primary importance for enterprises.

• Increasing smartphone penetration

• BYOD becoming more prevalent

• Availability of advanced platforms

• Vertical specific needs

• Interest to reduce complexity in business processes

• Advanced services from evolved service providers

• Need for real-time data

• Availability of high-speed networks

• Requirement to improve operational efficiency

DRIVERS

Source: Frost & Sullivan

These multiple facets of mobility management demands an enterprise to have a stronger in-house IT team which would incur an extended investment. To help an enterprise to efficiently manage their mobility needs at a comparatively lower cost, service providers have introduced “Managed Mobility” solutions to address the three main pillars of mobility – Device, Applica-tion and Content. Through this solution, enterprises will be able to outsource the intricate processes to a mobility specialist who can support them in end-to-end mobility deployment governing several crucial aspects such as Security, Deployment, Scalability, IT Policy and last but not the least, continuous after sales support which will help enterprises concentrate on their core functionality.

With competitive pressures intensifying and the pace of innovation accelerating, recognising key trends, understanding their implications and responding decisively is essential for an enterprise to be successful. This is especially so in the Managed Mobility solution space which is rapidly transforming the enterprise workplace.

With managed mobility expected to become a necessity in the future, Vodafone has under-stood this evolving need of their customers and has been a pioneer in introducing several managed mobility solutions. Vodafone’s Managed Mobility solution helps an enterprise to address the ongoing challenges associated with mobility and helps them manage their mobility solutions more efficiently by providing better operational agility, better connected employees and better customer engagement.

This whitepaper presents a brief glimpse of the evolution of managed mobility and proceeds to highlight the challenges and solutions therein. It discusses the various aspects of managed mobility that can help an enterprise to stay competitive by leveraging cutting-edge technologies and the when, how and who they should approach for the same.

+ + + +

Growth in Adoption of Enterprise Mobility

Influx of Personal Liable Devices because of BYOD

Growth in the Range of Enterprise Mobility Applications

Diversity and Fragmentation of the Mobility Environment

Controlling Costs, Driving ROI

Aiding mobility adoption

Managed Mobility

Source: Frost & Sullivan

03

Vodafone Business ServicesWhitepaper On Seamless Managed Mobility as a Ready Business strategy

04


ExecutiveSummaryManaged Mobility solutions promise to become a de facto reality of every worthwhile enterprise of the future. It is already becoming clear that such dynamic, business-critical and sophisticated solutions need a clear vision and strategy. Now is the time for enterprises to determine what needs to be done and who can deliver the goods for them.

Enterprises leveraging on Managed Mobility solutions are increasingly moving from basic email services to solutions that also support higher business functions like enterprise resource planning, sales force automation and customer relationship management. Extending the availability of these functions beyond traditional workstations offers tangible benefits to both employees and the enterprise.

As enterprises grow, they need to expend more effort in maintaining communication lines between business processes – so it helps to have employees who are constantly connected with each other. On the other hand, employees want more flexibility to help them maintain a healthy work-life balance in today’s sociocul-tural context. Working-on-the-go, on devices of their choice, enhances the quality of their lives. Hence they are increasingly demanding total Mobility Solutions from their enterprises. As Indian enterprises and their employees unite in their desire to access work from anywhere, anytime, the enterprise mobility market is gaining traction.

The market has evolved considerably since the era dominated by BlackBerry, with a range of options available to the consumer. Whether one is seeking economy, functionality or richness of experience, there’s a smart mobile device to suit everybody’s need. This fact impacts the manner in which enterprises build and disseminate mobility solutions to their workforces.

As a phrase, ‘Bring Your Own Device’ (BYOD) has become almost ubiquitous. This self-explanatory phrase is used by enterprises to encourage employees to assimilate enterprise software into their own phones, thereby enabling a work-on-the-go culture.

However, BYOD comes with its own unique management challenges like compliance issues and the possibility of security breaches. As of now, CIOs and IT industry leaders are in the process of finding lasting solutions to such challenges.

It takes a proven market leader to navigate through these and other complexities intrinsic to Managed Mobility solutions. Although market leaders are few and far in between, their presence in the solution space ensures that the benefits far outweigh the challenges in Managed Mobility.

Factors driving MobilityThe primary driving force behind BYOD and Managed Mobility is the desire for flexible working habits. As early as 2011, a leading research firm revealed that 86% employees were demanding flexible working hours while 59% organisations already allowed them to work from remote locations. As already mentioned, remote working provides both employees and employers a great number of benefits, with 70% of employers predicting a boost in employee satisfaction due to this flexibility.

This rapid revolution in mobile connectivity has been facilitated by a number of key factors:

• Affordable 3G Data Plans

The declining rates of mobile broadband access are allowing enterprises uninterrupted connectivity to data, email and multimedia services.

• A range of Smartphones and Tablets

Smart mobile devices are available in a wide range of choices. Whether one is seeking economy, functionality or richness of experience, there’s a device to suit everybody’s need.

• The Concept of BYOD (Bring Your Own Device)

By allowing employees to use their own devices to perform daily functions, organisations can reduce cost of ownership and allow employees to be more flexible.

A study conducted by Cisco in 2013 shows that by 2016, India will have around 108 million BYOD devices. The productivity gains in 2013 for India stood at 35 minutes per week with about 27% of BYOD users claiming that they save around 4 hours per week.

All these factors – when combined with the emergence of Enterprise Mobility-as-a-Service (EMaaS), the introduction of corporate application stores for enterprise services and the incorporation of machine-to-machine (M2M) applications with mobile solutions – have resulted in significant traction in the Indian enterprise mobility market.

By 2016, India will have around 108 million BYOD devices, according to a Cisco study.

05


06


Enabling IT via MobilityIt can be safely assumed that in the future, Indian enterprises will have to deal with an even bigger mobile workforce. As this workforce burgeons, enterprises will need to deploy, manage and secure the policies, applications and devices for the same workforce. Managed Mobility solutions equip these enterprises with tools that will help them perform those functions. The key focus area for any Managed Mobility solution is endpoint management. Depending on what the endpoint is, there are two dominant approaches for the process. An MDM (Mobile Device Management) approach is for the management and security of a device and its deployment depends on the component of Managed Mobility solution being discussed. MDM can help detect faulty or compromised hardware.

New BYOD trendsHaving pioneered Managed Mobility solutions in 1999, BlackBerry enjoyed a long stint as the market leader. It ran on a platform that was simple, robust, secure, proprietary and familiar, but its gradual decline was accompanied by the proliferation of a range of options available to the consumer. This has resulted in a disruptive trend called consumerisation. When employees can afford up-to-date devices, use personal devices for work purposes, work flexible hours and work on the go, consumerisation in enterprises is inevitable. Companies are responding to this with a range of BYOD strategies.

By implementing BYOD strategies with appropri-ate Managed Mobility tools, companies can make their mobile workforce more agile, cost efficient and productive. However, companies that implement BYOD policies expecting automatic cost reductions may face disappoint-ment. This is because, in such a case, the business doesn't own the device and BYOD has its own device management and security requirements, which impacts diverse areas like app implementation and corporate culture.

Companies have a few options to tackle this dilemma and respond to the growing demand of BYOD. One option is to extend the range of devices that are being offered to the employees in the form of a 'Choose Your Own Device' (CYOD) policy. Another option is to partially fund the employee’s more expensive devices. In each of these cases the devices and the applications residing on them will be subject to internal policies and requirements laid down by the business.

Challenges

The pace at which the wired yet dispersed BYOD landscape is growing is an indication that enterprises need to anticipate challenges and be prepared. Data security is a prime concern in deployment of enterprise applications and employee-owned devices. Regulated industries such as finance, insurance, investment banking, retail, legal, healthcare and public sector cannot afford to deploy platforms where data records run the risk of being compromised, lost or stolen.

Today, CIOs are under enormous pressure to address the complex problems arising in the fast-changing Managed Mobility space. They have accepted the consumerisation of IT as inevitable in this space and are reconsidering their IT strategies by not enforcing total control over the information.

However, compliance issues and the possibility of security breaches remain important concerns for CIOs and other stakeholders within an enterprise who are responsible for implementing a robust Managed Mobility strategy.

Compliance issues and possibility of security breaches is the biggest concern of a CIO for mobilisation and BYOD policies

That’s precisely why 72% of enterprises don’t base their mobile strategy on a single operating system. They are cautiously dealing with the increasing complexities of mobility and trying to bring in a policy that is not seen as a restriction.

55.0%53.7%52.4%48.5%

45.6%

6.8%

Pote

ntia

l The

ft o

f IP

Com

plia

nce

Issu

es

Secu

rity

Bran

ches

Addi

tiona

l Ove

rhea

ds

Poss

ible

Los

s of

Cust

omer

Dat

a

No

Conc

erns

By implementing BYOD strategies with appropriate Managed Mobility tools, companies can make their mobile workforce more agile, cost efficient andproductive.

07


08


Enterprises don’t base their mobile strategy on a single platform

Smartphones and tablets are a particular target for cyber criminals because they do not come with the same types of embedded security that are available in PCs and laptops which are designed for stringent business computing. Without the presence of such security measures, the devices are open to malware such as viruses, Trojans, spyware and spam that can easily lure users into revealing confidential information.

However, risks associated with enterprise mobility can be partially mitigated by having a specific device plan like supporting only a limited number of devices.

Adoption of governance model to suit tech requirements of firms

One of the major focus areas for CIOs is to integrate mobility into the overall business strategy. Several impacting factors include having required hardware, software, the need to have device audits and governance control.

High-level executives need to ensure that all data protection legislative requirements are met, and yet be seen as progressive and provide the best technology to employees for better productivity.

Managing the Managed Mobility ecosystem requires the formulation of best practices and policies. Enterprises need to have a strong governance model to suit their technology needs. In India, there are no best practices that govern the mobility landscape.

77.1%

62.7% 59.7%

45.4%

9.8%

35.8%33.1%

18.4%

6.7% 6.0%

Supp

ort

a Li

mit

ed L

ist

of D

evic

es

Plan

to

put

a po

licy

in p

lace

No

supp

ort

for

pers

onal

dev

ices

No

plan

s to

impl

emen

t a

polic

y

Prov

ide

supp

ort

for a

ll d

evic

es

One of the major focus areas for CIOs is to integrate mobility into the overall business strategy. Several impacting factors include having required hardware, software, the need to have device audits and governancecontrol.

A recent research study from a leading research and audit firm reveals that only 21% enterprises currently have security policies governing the use of mobile devices and an even lesser percentage (19%) have policies governing the use of consumer devices on the enterprise network. The report goes on to add that organisations in India will have to create their own reference model to policies, capabilities, roles and responsibilities and maturity model streams and phases.

Such a reference model is the dire need of the hour, considering that India has the highest percentage (69%) of employees who use a mobile device for work and 30% of the Indian companies support all employee-owned devices, second only to the US.

Given those numbers, the Managed Mobility space is set to undergo tremendous changes in the future. A GigaOM Pro Research in 2013 identified five key trends that could disrupt the marketplace for Enterprise Mobility Management. As businesses start responding to these disruption vectors, they will create opportunities for vendors to meet their new set of needs and compete for market share.

Trends that can disrupt the mobility management market

Despite numerous challenges, by 2016, Indian companies are expected to increase the share of IT spending on mobility by 15 per cent, according to a research by CA Technologies.

That certainly opens up better opportunities for Managed Mobility experts to provide a simple yet comprehensive interface for a large range of platforms, and build strong relationships with mobile carriers, hardware manufacturers and managed service providers.

25%

Plat

form

Pro

lifer

atio

n

Ente

rpris

e D

istr

ibut

ion

Valu

e-D

riven

Met

rics

EMM

as

IT m

anag

emen

t

Com

plia

nce,

Ris

k,an

d G

over

nanc

e

20% 20% 20%

15%

Source: GigaOM Pro Research 2013

21%

21% of enterprises currently have security policies governing the use of mobile devices

09


-------

10


A Win-Win Solution

A Managed Mobility solution has multiple dimensions. It is an amalgamation of devices, connectivity and a Mobile Device Manager platform that ensures security while catering to a wide array of smart devices. An expert implementation of a Managed Mobility solution delivers significant business benefits.

Defining BYOD Policies

Despite its many inherent challenges, the BYOD model is here to stay. Accepting that fact gives the industry the impetus to quickly find lasting solutions to existing challenges. It must be reiterated that security considerations must go hand-in-hand with flexibility and productivity needs. Seen another way, employee expectations must be aligned with the broader goals of the enterprise.

The first step towards this solution space is, perhaps, clearly defining BYOD policies. Enterprises might even seek the help of its Managed Mobility partner during this definition process. A worthwhile partner will have the expertise and willingness to help the enterprise starting from this very first step.

Market leaders

Having framed a BYOD policy, the enterprise can begin designing a Managed Mobility solution. But what exactly is Managed Mobility? In a nutshell, it is an amalgamation of the following:

• Devices in addition to implementing apt BYOD policies, enterprises will typically want cost-effective deals while bulk-purchasing apt devices from OEMs. A true Managed Mobility partner can play a proactive role here.

• Connectivity enterprises will want to enjoy near-zero downtimes across continents, within small/large campuses and even when employees work on the go. Connectivity is the highway on which the Managed Mobility journey will be undertaken. A true Managed Mobility partner will ensure that his journey is as smooth and seamless as possible.

• Mobile Device Manager (MDM) last, but not the least, Managed Mobility is made complete by a comprehensive Management platform that will facilitate the management of devices, users and overall security.

Needless to say, most enterprises would rather focus on their core business requirements and outsource the Managed Mobility solution to a partner. It also goes without saying that a total solution – as mentioned above – is best left in the hands of a market leader. Like Vodafone, which has already garnered years of proven expertise in Managed Mobility.

FIXED LINE

HOSTING

VPN

SECURE REMOTE

ACCESS

DEVICE MANAGER

PROFILE MANAGERTHREAT MANAGER

POLICY

STRATEGY

COMPLIANTCONFIDENTCONNECTED 24/7

PROTECTED

BYOD

COST OF BREACH

SHARE PRICE

€1.75m

ERROR

404

RISK

What makes Vodafone even more alluring as a Managed Mobility partner is that it is a truly global organisation with a strong subculture of knowledge sharing. Therefore, best practices and innovations happening in one part of the world quickly become available for customised implementation in some other part of the world. This is a unique value-addition that every client of Vodafone experiences.

Managed Mobility and VSDM

Vodafone Secure Device Manager (VSDM) is a reaffirmation of the organisation’s expertise in setting up and managing complex enterprise-wide infrastructure. VSDM is the mobile device management tool which allows enterprises to manage the diverse ecosystem of devices used by their employees, while ensuring data security and control. It is available in a hosted model and supports all major operating systems and OEMs, making it easy to manage and quick to deploy.

VSDM provides advanced mobile security management, advanced mobile user support, mobile asset tracking, management and over-the-air (OTA) applications and manage-ment settings in a single solutions package. In other words, VSDM allows enterprises to add, monitor, manage, maintain and support devices associated with their organisation irrespective of the scope of interaction (operational, executive or C-level) of the device. VSDM allows enterprises to:

• Support mobile-based working methodologies with confidence• Control mobility using a cost-effective, secure cloud solution• Enhance security via Mobile Application Management (MAM) features• Implement and manage user-centric policies on any device• Enforce data loss prevention policies• Roll out business-critical processes on a mobile platform

This solution was one of the key aspects that aided Vodafone to win the prestigious Frost & Sullivan “Enterprise Mobile Service Provider of the Year” award in 2014.

Business Benefits

Sizeable savings in hardware and enhanced productivity are just two of the most celebrated benefits of a Managed Mobility solution. Here are some other business benefits offered by this solution:

• Reduced cost of ownership: • Lowered expenditure on mobile and application management • Cost-effective handset procurement • Cost predicable commercial model of pay per device per month

• Policy compliance through MDM • Enforcing passwords and encryption • Removing access to corporate services for devices that are not in compliance with corporate policies Enabling remote wipe and lock for lost or stolen devices • Mitigate legal as well as business risks associated with enterprise mobility

• Better ability to focus on IT • Providing a single management console to effortlessly apply policies to user groups • Integrating with existing IT infrastructure like LDAP for easy registration and updates • Aligning application distribution and management with user experience • Increase the productivity and competency of IT teams, allowing them to focus more on core business needs while experts handle Managed Mobility solutions • Engage with a single point of contact for global mobility support with a clear, consistent and improved level of service

11


12


Assimilating the above information, we are in a position to reach the following conclusions:

• Mobility in general is emerging as a complex, dynamic and exciting arena – especially since India has embraced the mobile revolution to a far greater extent than the Internet revolution

• Like their global counterparts , Indian consumers are placing more and more lifestyle and productivity demands on their phones - Indian employees have tasted the sweet satisfaction of working-on-the-go. Simultaneously, employers are happy letting employees have flexible work schedules and working methodologies, both of which are enabled by mobile devices

• A Managed Mobility solution is still perceived as a differentiator amongst the organised workforce of India. But there are indications that it will become a de facto reality of every corporate in India

Conclusion• However, the inherent complexities of this space deserve the respect of every Indian corporate. Security, stability, scalability and cost are key determinants to the success of any Managed Mobility solution. Only proven market leaders can deliver a robust solution within budget and time

• Vodafone Secure Device Manager is, according to a leading research firm, the best Managed Mobility solution in the market. What makes VSDM an amazing value- proposition is that it is bolstered by Vodafone’s unparalled connectivity solutions. Device-choices, seamless connectivity and VSDM together deliver an unbeatable Managed Mobility solution to the Indian marketplace

Indian enterprises are certainly being future-oriented in embracing Managed Mobility, and with a total Managed Mobility partner by their side, the future promises to be filled with limitless possibilities.

Why Vodafone?Better Operational AgilityTo make your business more agile, we make the way you communicate more flexible, more resilient and more secure. We ensure all your different ways and means of communicating work together seamlessly. And we make sure all this combines to make your business more efficient and more profitable.

Better Customer EngagementWe help you grow by enabling you to give your customers a consistent, better experience across all contact channels – an experience that increases satisfaction and loyalty. We also help you take full advantage of the latest communications technology so that you can develop attractive and rewarding new products, services, routes to market and business models.

Better Connected EmployeesWe help you be more productive, improve employee engagement and get to market faster by enabling your employees to work how, when and where they need to, whilst ensuring you keep control of usage, costs and security.

Vodafone Business Services. This document is issued by Vodafone in confidence and is not to be reproduced in whole or in part without the prior written permission of Vodafone. Vodafone and the Vodafone logos are trademarks of the Vodafone Group. Other product and company names mentioned herein may be the trademarks of their respective owners. The information contained in this publication is correct at the time of going to print. Such information may be subject to change, and services may be modified, supplemented or withdrawn by Vodafone without prior notice. All services are subject to terms and conditions, copies of which may be obtained on request.

https://www.vodafone.in/ReadyBusiness

Join Us

company/vodafone-india #ReadyBusiness | @VodafoneIN_VBS Vodafone Business Services

Vodafone Business Seamless Services Managed Mobility · PDF fileas a Ready Business strategy...

Documents

Transcript of Vodafone Business Seamless Services Managed Mobility · PDF fileas a Ready Business strategy...