VISUAL MERCHANDISING STRATEGIES OF THREE RETAILERS

Allen solly

Introduction Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased sometime in the 90s by a new company called Madura Garments.They were the first to spot the need of casual work wear for young professionals. They entered the market with a block buster concept of Friday dressing. They used unconventional shades beige and tan and used fabrics like Khaki in shirts and trousers; which became an instant hit. Allen Solly introduced the idea of relaxed formals for Indian Consumers. They identified the demand for different sizes of trousers for women and launch their exclusive womens wear and it was well accepted by the target group.

Window Display

Floorings

The flooring is done using White Tiles on major portion of the store and in between Chevron Wooden Tile is used at the free standing display.

Roofing and Lighting

Ceiled RoofingHalogen Lighting

Wall Stacking

Trail Room

Calvin klein

Introduction Calvin Klein Inc. is an American fashion house founded by the designer Calvin Klein.The company is headquartered in Midtown Manhattan, New York city and is currently owned by PVH.The first Calvin Klein collection was a line of youthful, understated coats and dresses featured at the New York City store.In 1969 September, Klein appeared on the cover of Vogue Magazine.By 1971, Klein had added sportswear, classic blazers, and lingerie to his womens collection.

Window Display

Open window DisplayExclusive Window Display

Flooring

White Tiles are used.

Roofing and Lighting

Ceiled RoofingLED Lighting

Wall Stacking

Island Display

Focal Point

Trial Room

Tommy hilfiger

IntroductionTommy Hilfiger, formerly known asTommy Hilfiger CorporationandTommy Hilfiger Inc., is an American multinational corporation that designs and manufacturesapparelfor men, women and children, and a wide range of licensed products such as footwear, accessories, fragrances and home furnishings.

Window Display

Flooring Classic Wooden Textured Tiles

Roofing and LightingCeiled RoofingHalogen Lighting

Wall Stacking

Island Display

Trial Room