Marketing & Merchandising - UltraComfort€¦ · This merchandising program consists of an elite...

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Cornerstone Program This merchandising program consists of an elite group of preferred retailers that have dedicated a part of their business to a profitable power lift recliner category. This program includes an interactive display outlining all UltraComfort products, large fabric samples, customized training for your sales team, premier identification on our retailer locator, exclusive promotions and much more. Visit www. ultracomfort.net/resources/cornerstone for more information. Sizing Studios Did you ever notice shoppers often avoid eye contact with a sales person by looking down while they shop? If that’s the case, why not catch their attention by telling a story using our product sizing mats. Not only are the designs eye catching, they are also informative and interactive. Available for the Montage and StellarComfort Collections. Orders for these mats can be placed by contacting our customer service department at (866) 793-5100. Signage & Point of Purchase Materials Do your customers know you carry power lift recliners? We have a large selection of posters, banners and canvas wraps to help you properly merchandise your display. Visit www.ultracomfortpop.com to shop for signage that works best for you. Fabric Swatches We recognize an important part of the purchasing process is the way a fabric looks and feels. UltraComfort provides all retailers with 6”x9” fabric swatches of all fabric patterns in the colors available. Swatch ring orders can be placed by contacting our customer service department at (866) 793-5100. Marketing & Merchandising ~ TOOLS~ 4 4 4 4

Transcript of Marketing & Merchandising - UltraComfort€¦ · This merchandising program consists of an elite...

Page 1: Marketing & Merchandising - UltraComfort€¦ · This merchandising program consists of an elite group of preferred retailers that have dedicated a part of their business to a profitable

Cornerstone ProgramThis merchandising program consists of an elite group of preferred retailers that have dedicated a part of their business to a profitable power lift recliner category. This program includes an interactive display outlining all UltraComfort products, large fabric samples, customized training for your sales team, premier identification on our retailer locator, exclusive promotions and much more. Visit www.ultracomfort.net/resources/cornerstone for more information.

Siz ing StudiosDid you ever notice shoppers often avoid eye contact with a sales person by looking down while they shop? If that’s the case, why not catch their attention by telling a story using our product sizing mats. Not only are the designs eye catching, they are also informative and interactive. Available for the Montage and StellarComfort Collections. Orders for these mats can be placed by contacting our customer service department at (866) 793-5100.

Signage & Point of Purchase Mater ialsDo your customers know you carry power lift recliners? We have a large selection of posters, banners and canvas wraps to help you properly merchandise your display. Visit www.ultracomfortpop.com to shop for signage that works best for you.

Fabric SwatchesWe recognize an important part of the purchasing process is the way a fabric looks and feels. UltraComfort provides all retailers with 6”x9” fabric swatches of all fabric patterns in the colors available. Swatch ring orders can be placed by contacting our customer service department at (866) 793-5100.

Marketing & Merchandising ~ T O O L S ~

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Page 2: Marketing & Merchandising - UltraComfort€¦ · This merchandising program consists of an elite group of preferred retailers that have dedicated a part of their business to a profitable

Produc t ImagesWe offer several high-resolution images of all models for your use on your website, social media channels, in ads or any other way you promote UltraComfort products.

Li fest y le ImagesIn addition to simple product photos, we also offer lifestyle images with models that speak directly to the demographics that hold all the purchasing power. These images make great ads or can help spruce up the lift recliner page on your website.

Pre - designed AdsInterested in advertising the UltraComfort product, but you’re on a tight deadline. We have several turnkey ads that can help with your advertising efforts quickly and easily.

Literature & BrochuresFrom lifestyle consumers pieces to technical sell sheets we have everything you need to be fully informed on the UltraComfort products, accessories and programs. These pieces are available for download on the retailer portal or can be ordered through our customer service department at (866) 793-5100.

Videos According to Forrester Research, ONE minute of video is worth 1.8 million words. Because of our video indulgent society, UltraComfort offers numerous product videos for you to display on your showroom floor, on your website or on your social media pages. Visit www.ultracomfort.net/videos to download available videos.

Media PlayersLooking for a way to play our videos without the clutter and wires of a DVD player? UltraComfort offers media players pre-programmed with the latest videos. These tiny players tuck underneath TVs on your retail floor and can be updated easily. Media players pre-loaded with the complete UltraComfort video library can be ordered by visiting www.ultracomfort.net/orderplayer or by contacting our customer service department at (866) 793-5100.

UltraComfort offers an extensive digital library to assist with your advertising and merchandising efforts. To access the following tools, simply login to the retailer portion of our website,

www.ultracomfort.net. Don’t have an account? Click register and enter your information. You will receive an automated password once your account is approved.

~ D I G I T A L L I B R A R Y ~

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