Store Store LayoLayoutut

Where do retailers use visual Where do retailers use visual merchandising?merchandising?

Four areas of display in a retail storeFour areas of display in a retail store

StorefrontStorefront

Store LayoutStore Layout

Store InteriorStore Interior

Interior DisplaysInterior Displays

Store LayoutStore Layout

The store layout is the arrangement of The store layout is the arrangement of floor space to promote the sale of fashion floor space to promote the sale of fashion products. products.

A retailer can be arranged as a series of A retailer can be arranged as a series of departments or groupings of departments or groupings of merchandise. merchandise.

Store Layout Store Layout Purpose:Purpose:

Generate SalesGenerate Sales

Provide for ease of customer movement Provide for ease of customer movement through the store (Circulation)through the store (Circulation)

Provide for maximum product exposure and Provide for maximum product exposure and attractive display of merchandiseattractive display of merchandise

Prevent ShrinkagePrevent Shrinkage

STORE LAYOUTSTORE LAYOUT Selling spaceSelling space

Interior displaysInterior displays Sales demonstrationsSales demonstrations Sales transactionsSales transactions

Merchandise spaceMerchandise space Inventory storageInventory storage BackroomsBackrooms Drawers, shelvesDrawers, shelves

Personnel spacePersonnel space For employeesFor employees Break roomBreak room RestroomsRestrooms LockersLockers

Customer spaceCustomer space For their comfortFor their comfort Dressing roomsDressing rooms RestaurantsRestaurants loungeslounges

Store Layout ContStore Layout Cont

TrafficTraffic: The number of : The number of customers that enter a customers that enter a store.store.

Traffic PatternTraffic Pattern: The path : The path customers take through customers take through a store while shopping.a store while shopping.

Retail Floor plansRetail Floor plans

Three Basic PlansThree Basic Plans

LoopLoop

Free-FormFree-Form

GridGrid

Loop/Racetrack LayoutLoop/Racetrack Layout

Provides a major customer aisle that Provides a major customer aisle that begins at the entrance, loops through the begins at the entrance, loops through the store, usually in the shape of a circle, store, usually in the shape of a circle, square, or rectangle, and then returns the square, or rectangle, and then returns the customer to the front of the store. customer to the front of the store.

It is also referred to as a racetrack layout It is also referred to as a racetrack layout

Floorplan:Floorplan:Kohl’s Kohl’s Floorplan:Floorplan:Kohl’s Kohl’s

JC Penny Floor planJC Penny Floor plan

Free FormFree Form

Used primarily in specialty stores or Used primarily in specialty stores or within the boutiques of larger stores that within the boutiques of larger stores that arranges fixtures and aisles in an arranges fixtures and aisles in an asymmetrical pattern. asymmetrical pattern.

Free FormFree Form

Free FormFree Form

Grid LayoutGrid Layout

A store layout of fixtures and aisles in a A store layout of fixtures and aisles in a repetitive or rectangular patternrepetitive or rectangular pattern

Best illustrated by a variety store or the grocery Best illustrated by a variety store or the grocery department in a typical supermarket. department in a typical supermarket.

Secondary aisles run at right angles to aisles, Secondary aisles run at right angles to aisles, and each aisle is usually of the same width for and each aisle is usually of the same width for its length. its length.

Grocery Store Layout Grocery Store Layout

Checkouts

MeatBread

Milk

Bakery

Layout Layout Rules of ThumbRules of Thumb

Locate high-draw items around the periphery of Locate high-draw items around the periphery of the storethe store

Use prominent locations such as the first and Use prominent locations such as the first and last aisle or end caps for high-impulse and high last aisle or end caps for high-impulse and high margin itemsmargin items

Layout Layout Rules of ThumbRules of Thumb

Place related Merchandise, even though it may Place related Merchandise, even though it may be in separate departments, near each other if be in separate departments, near each other if they are coordinating or complementary items. they are coordinating or complementary items. This will make them visible to the customer and This will make them visible to the customer and make shopping easier.make shopping easier.

Designate an area of the floor for merchandise Designate an area of the floor for merchandise that is on hand on only a short term basis. This that is on hand on only a short term basis. This makes for efficient changeover of that area makes for efficient changeover of that area when a new season arrives.when a new season arrives.