MERCHANDISE!

Alison Boelsche

AT T R A C T I N G V I E W E R S : T H E B A S I C S

C O V E R I N G Y O U R S I T E ( A N D C H A N N E L S )

C TA S F O R E M E R G I N G T E C H N O L O G I E S

U N D E R S TA N D I N G Y O U R V I E W R AT E

Q & A

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OVERVIEW

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• Prominent placement above the fold

• Actionable text

• Bright colors stand out

F I R S T U P : T H E B A S I C S

A D D I N G A L I T T L E B R A N D

• Customizable CTA

• Branded header and scrub bar

• iFrames & the SEO risk

V I D E O , E V E RY W H E R E T H I N K I N G B E Y O N D T H E P D P

V I D E O A N D T H E C U S T O M E R J O U R N E Y

ENGAGEMENT • Brand & Lifestyle video • New Product GTM • Augmented & Virtual Reality

CONVERSION & RETURNS • Scalable product video • On-boarding and support video • 3D Spin

PURCHASE

CONSIDERATION

BRAND ENGAGEMENT

ENGAGEMENT & CONVERSION • Shoppable video • Category video • How-to video

• Home page

• Landing page/Campaign

V I D E O , E V E RY W H E R E : O N S I T E

• Cat/Search pages

• Quick shop

• Blogs

• Galleries

O N S I T E , C O N T I N U E D

M O B I L E

B E Y O N D T H E S I T E

• Email

• Social media

• Print

• In-store

B E Y O N D V I D E O S U P P O RT I N G N E W T Y P E S O F C O N T E N T

S P I N

• Auto-spin

• Directional Icon

• Image carousel

S H O P PA B L E V I D E O

M O R E R I C H C O N T E N T

M E A S U R E I T U N D E R S TA N D I N G Y O U R V I E W R AT E

U N D E R S TA N D I N G Y O U R V I E W R AT E

A FEW QUESTIONS TO ASK

• How complex are your products?

• Where does all your video live?

• How targeted are your landing pages?

• How loyal are your customers?

• How old is your content?

• How are you sending your page types?

Q U E S T I O N S ?