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Visual Assessment on Coastal Cruise Tourism: A Preliminary Planning Using

Importance-Performance AnalysisS. TRISUTOMO

Dep. of Urban And Regional Planning, Hasanuddin University, Makassar-indonesia

E-mail: trisutomo@gmail.com

CITIES 2016 International Conference, Coastal Planning for Sustainable Marine

Development, CITIES 2016, 18th October 2016, Surabaya, Indonesia

Paper no. 132

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1. Introduction

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3Importance-Performance Analysis Importance-Performance Analysis (IPA) was introduced by Martilla

and James (1977) Initially was to measure satisfaction level in maketing Applied for e-Government (Wong, Hideki, George, 2011), higher

education service quality (Silva and Fernandez, 2006), health care service (Lopes, 2012), service quality of administration in private universities (Kitcharoen: 2004), the performance of organisation or public policy (Kitcharoen, 2004), tourism accomodations (Aminian, 2006), and tour guide evaluation (Zhang and Chow, 2004)

IPA was widely applied in any kind of management issues Also for leasure issue (Chu amd Choi, 1999) and historical building

(Aksah et.all, 2015)

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4Visual assessment Assessment through perceive Coastal cruise tour

Coastal cruise tour Commonly, in coastal tourism, tourists entering the

coast and enjoying the sea view Conversely, coastal cruise tour: touring and cruising

along the coastlines Enjoying the panorama by seeing from sea towards

coastlines

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2. Literature review

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610 attributes (1) sea water

cleanlines (2) beautiful of

coast(3) public space (4) natural

landscape(5) harmony of

color

• (6) panorama• (7) atmosphere• (8) uniquiness• (9) landmark • (10) feeling of save.

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3. Method of research

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8 Combination of quantitative and qual itative research Applied IPA of 10 attributes 14 persons were selected as assessors: 3 staffs of

Tourism Agency, 4 academician, 3 local goverment staffs, 2 citizens, 2 travel bereau staffs

Questionnaires and pictures as instriments Cruising and stop at the Akkarena, Losari, and paotere Using Likert scale: 1 to 5 Processed by SPSS resulted Cartesian graph: 4 quadrants Importance as X; performance as Y

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9IPA method: 4 quandrants

Quadrant I:Concentre here, improvement effort

Quadrant II:Keep up the good work, keep going and maintain

Quadrant III:Low priority

Quandrant IV:Possible overkill

Impo

rtan

ce

Performance

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4. Result and discussions

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11A glance of Makassar Metropolitan, inhabited by 1.6 million citizens Coastal city with 31 km coastlines Beautiful sunset Hub of air and sea transportation Center development of eastern part of Indonesia Rapid growing development Towards world city Having some objects at coastlines, potential for cruise tour

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123 Sitescity conference

Akkarena, recreation

area

Losari: public space

Paotere: Phinisi traditional port

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13Akkarena, tourist park at coastal area

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14Table 1: Assessment and IPA on Akkarena

AttributesMean

Importance

Mean Performanc

eDiscrepa

ncy

1 Seawater cleanliness 4.29* 3.97* -0.32

2 Beautiful of coast 4.14* 4.07* -0.07

3 Public space 3.90 4.14* 0.244 Landscape 4.05* 3.59 -0.46

5 Harmony of color 4.00* 3.76 -0.24

6 Panorama 3.86 3.62 -0.24

7 Atmosphere 4.19* 4.21* 0.02

8 Uniqueness 3.29 3.38 0.099 Landmark 3.67 4.28* 0.6110

Feeling save 4.48* 4.38* -0.10

Mean 3.987 3.940  

•Table 1. Assessment on Akkarena and the Cartesians graph•*higher than the mean

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15A view on Losari public space

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16Table 2. Assessment and IPA of Losari Attributes Mean

ImportanceMean

Performance

Discrepancy

1 Seawater cleanliness 3.95* 2.90 -1.05

2 Beautiful of coast 3.24 2.38 -0.86

3 Public space 2.71 3.14 0.434 Landscape 3.67* 2.31 -1.36

5 Harmony of colour 3.10 3.10 0

6 Panorama 3.10 2.76 -0.347 Atmosphere 3.10 3.66* 0.568 Uniqueness 3.71* 3.28* -0.439 Landmark 4.43* 4.66* 0.2310 Feeling save 3.90* 4.55* 0.65

Mean 3.488 3.274  

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17View on Paotere of Phinisi Port

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18Table 3. Assessment and IPA of PaotereAttributes

Mean of Importanc

e

Mean of Performan

ceDiscrepa

ncy

1 Seawater cleanliness 4.00* 3.21 -0.79

2 Beautiful of coast 2.81 2.68 -0.13

3 Public space 4.95* 3.00 -1.954 Landscape 2.67 2.04 -0.63

5 Harmony of color 3.57 3.00 -0.57

6 Panorama 3.67 3.07 -0.67 Atmosphere 3.19 3.32* 0.138 Uniqueness 4.76* 3.21* -1.559 Landmark 3.38 3.71* 0.3310 Feeling save 4.33* 3.43* -0.9

Mean 3.733 3.067  

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5. Conclusion and suggestion

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20Conclusions

SitesQI.

Concentred here

QII. keep up

the good work,

QIII. low

priority

QIV. Possible overkill.

Akkarena 4 1, 2, 7, 10 5, 6, 8 3, 9Losari 1 8, 9, 10 2, 3, 5, 6 7Paotere 3 1, 8, 10 2, 4, 5 6, 7, 9

Attributes: (1) sea water cleanliness, (2) beautiful of coast, (3) public space, (4) landscape, (5) Harmony of color, (6) panorama, (7) atmosphere, (8) uniqueness’, (9) landmark, and (10) feeling save

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21Suggestions

This research was focused on 10 attributes. Future research should be suggested to focus on

infrastructure of cruise tour, more participants, more detail

It was a preliminary planning. Should be continued with comprehensive planning

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Thank you