Coastal Tourism in Gujarat
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Transcript of Coastal Tourism in Gujarat
T H E W A T E R P R O J E C T
studio one // semester two // six weeks
siddharth dasari . pg graphic design ‘10
guide : anil sinha
coastal tourism in gujarat
Set in Minion Pro, designed by Robert Slimbach and Myriad Pro, designed by Robert Slimbach and Carol Twonbly
Cover Page: Camel on the Somnath beach ; shot by me
contents*PROBLEM
Brainstorming
Shortlisting
Identify
* PROPOSE
* COLLECT
Building content
Mid-Analysis
Case Studies
Other References
Stakeholders
Target Group
* ANALYSE
Published Analysis
Design Criteria
Communication
Redefining Brief
* CREATE
Conceptualise
* EVALUATE
* DELIVER
* CONCLUSION
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Set in Minion Pro, designed by Robert Slimbach and Myriad Pro, designed by Robert Slimbach and Carol Twonbly
Cover Page: Camel on the Somnath beach ; shot by me
At the beginning of the discussions regarding what topic we needed to
choose for the Studio One project, we were given an option to choose
between ‘water’ and ‘primary education’ as the subjects. When the major-
ity voted for ‘water’ all of us sat together and brainstormed for one week
about all the possibilities ‘water’ could offer in terms of a graphic design
project for 6 weeks. We later categorised them into different segments
for easier understanding which helped us to pick our areas of interest in
the broader topic
brainstorming sheets done by everyone in class
siddharth dasari // studio one // 5
*PROBLEM
Brainstorming
* PROPOSE
* COLLECT
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
problem
problem
Based on my interests on the brainstormed topics in class, I shortlisted 3 catego-
ries and zeroed in on the third one based on the scope and the short time frame
we got.
1. Conservation
India Water Portal
*online platform
*work in the field of rain water harvesting
*educate people on safe water practices
2. Utilities
Visualising Water Data
*draw connections between rapid growth of cities
*effect of climate change and the urban water system
3. EntertainmentWater Tourism in Gujarat*rich water history and presence – rivers, lakes, wells and sea*focussed tourism promotion
exploring possibilities of water tourism
*PROBLEM
Brainstorming
Shortlisting
* PROPOSE
* COLLECT
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
problem
After speaking with my guide about the possibilities of working on a water tour-
ism project, I arrived at the following conclusions -
Water Tourism*very broad topic
*vast information was already available on the internet about the wells and
lakes and other resources. Heavily documented.
*need to focus on one sector owing to the short duration
*understanding and research on topic was bound to take time
*nobody talks about the Gujarat coast
*it is always Kerala, Goa, Tamil Nadu etc.
*what is the government doing about it
*identify where the problem is, if any
*is there any work happening in the sector
*communication possibilities
Coastal Tourism*Gujarat beach - “Lets go to Diu” - Diu is not a part of Gujarat
*has the longest coastline in the country
*then why is the tourist inflow so less?
*Amitabh Bacchan is doing some promotional work?
*beaches are not so famous
*Shiva temple at Somnath; Krishna at Dwarka are of National fame. Higher tour-
ist inflow possibly
*proposal for development of beach tourism
....and on the next day, the 16th of February, there was this article in the Times of
India, which is when I froze on the topic, ‘Coastal Tourism in Gujarat’
16/02/2011 - Times of India
siddharth dasari // studio one // 7
*PROBLEM
Brainstorming
Shortlisting
Identify
* PROPOSE
* COLLECT
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
ObjectivePromote tourism and economy in the Coastal Tourism sector of Gujarat.
ScopeTo study the coastal region of Gujarat and identify key issues like:
*Beaches of tourist interest
*Why the beaches have not developed on the lines of other coastal
regions in the country like Goa, Kerala, Tamil Nadu, Andhra Pradesh,
Karnataka or Orissa
*What is the scope of development and what are the policies the govern-
ment has adopted to develop the coastal region and if possible suggest
solutions based on my study/observations
*Identify the user groups
*What is going to be the medium of communication and how I could
help in bringing about the change in creating awareness among the
people of the country and the world
LimitationsOwing to the time constraint, I planned to identify and concentrate on
2 particular beaches for which I plan to develop models and visual data,
which can be adopted to the other beaches and the entire sector as a
whole on similar lines.
Stakeholders*Government of India/ State Government of Gujarat – Ministries of Tour-
ism of the Centra/State governments
*The local Gujarati’s / Businessmen
*Indian tourists
*Foreign tourists
*PROBLEM
* PROPOSE
* COLLECT
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
proposal
Tourism in Gujarat
Brand Amitabh - Fresh look to Gujarat / Significant rise in tourists
Logo Revamp
siddharth dasari // studio one // 9
*PROBLEM
* PROPOSE
* COLLECT
Internet
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
dataTourism in Gujarat
Logo Revamp
Source: VibrantGujarat2011 summit report obtained from the VG2011 website
Tourist inflow in beaches in India (2009)courtesy: outlook traveller
siddharth dasari // studio one // 11
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Coastal GujaratRiding high on the success of roping in Amitabh Bachchan as the brand am-
bassador for Gujarat tourism, the government has now taken up the task of
developing its beaches and the coastal region. Though Gujarat has the longest
coastline in the country, its beaches have not become as popular as Goa or the
other Southern states owing to various reasons.
source: gujarat tourism conclave 2009 report
source: TOI website
source: youtube.com
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
The work happening now - Clippings from various sources
source: gujarat tourism conclave 2009 report
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
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tourist arrival data ; source: gujarattourism.gov.in
Source: VibrantGujarat2011 summit report ob-tained from the VG2011 website
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Inferences from the gathered data
What do I need to know?
*Gujarat Tourism has undergone a revamp and is conducting an aggressive
infrastructure and service development plan
*Beach development plan is on the fast track with the government identifying
potential sites and calling out to investors
*The beaches seem to to be untapped and have a huge potential for tourism
*Since the preliminary traction is generated, people will now want to know
what else does Gujarat offer to them, pulling them for a holiday
*Why wasn’t Gujarat on the tourist map in the first place even though it has the
longest coastline in the country?
*Is work really happening in this sector or is it just the hype in media?
*Are tourists willing to come here if the places are developed?
*How should people know about these developments?
*Does the field need a communication help?
Lonely Planet Jan2011 cover, featuring Gujarat in one of the articles
TOI April2011: Infrastructure developing
siddharth dasari // studio one // 17
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Identifying locations for a case studyI chose to go to Somnath and Veraval, as they are two major places identified for
development on the coast and are pretty close to each other. So, I wanted to
spend a day at each of the places, to understand the scenario and what the
government was doing.
So I took the 19222 Somnath Express from Ahmedabad to Veraval on the 14th
night of March, to explore Somnath and Veraval.
465KM
siddharth dasari // studio one // 19
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Somnath - Day One - 15th March/2011
The Beach
*Extremely colourful in one part owing to the decked up camels and temporary
commercial establishments near the temple area
*Relatively clean beach compared to a lot of other beaches. Litter found only in
the commercial area of the beach
*The beaches in this part are not known widely owing to the rough tide which
prevents people from swimming
*This problem is being taken care of to some extent with sand and pebble barri-
ers being created to control the waves
siddharth dasari // studio one // 21
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Veraval - Day Two - 16th March/2011
*A large coastal industrial center, Veraval is known for its boat building and fish-
eries, dominated by the Kharwa fisherfolk and as the gateway to Somnath.
*The boat building industry is huge and massive fishing boats are built entirely
out of wood. It is a hardcore labor intensive task.
*The most enthralling delight of Veraval is the Veraval port which is known for
its various trawlers and country crafts which present an attractive and interest-
ing sight as they are seen unloading their day’s catch in the evenings.
*The seafood industry, started through Government initiatives, is now in its
prime and the numerous processing factories export quality seafood to Japan,
Southeast Asia, Europe, the Persian Gulf countries and the USA.
Questionnaire to people
What did they say?
Tourists
*Why have they come to the place?
*Whom have they come with?
*How often do they go on vacation?
*Do they know about the beaches in Gujarat?
*Will they be interested to come here on a vacation if they know the beaches
are being developed?
*Are they willing to explore new locations?
Tour Operators
*Who come here mostly?
*What are packages they offer?
*What are the promotional material they have?
*Does communication material help in attracting more tourists?
Tourists
*Majority of them are pilgrims from across the country. Somnath-Dwarka are a
part of the package which most travel companies offer
*People know don’t know about the other beaches in Gujarat owing to lack of
proper publicity
*Lack of sufficient infrastructure seems to be a concern
*Some of them come to Somnath as they get to visit a temple and the beach at
the same time
*Around 5000 tourists visit the place on an average on a normal day
*August-September, Diwali and Shivratri are the times of peak traffic
Tour Operators
*Provide package tours combining Somnath and Dwarka as they are religious
places by the sea
*Need material to show people about the beaches
*Whatever material they have about Gujarat majorly publicise Kutch,
Ahmedabad, Gir and other inland locations.
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Inferences from visit
*There is a huge scope and potential for the growth of tourism in the region as it
is relatively untapped, owing to lack of infrastructure
*Whatever development was being talked about was actually happening.
*The beaches are being made swimming friendly with the addition of gravel and
sand at certain places
*Tourist bungalows, cottages and hotels are being built and the infrastructure is
being decked up
*All the coastal regions/beaches could be brought under a single platform
*The only beaches most of them know are Somnath and Dwarka owing to their
religious importance
*The next 3-4 years can be crucial to communicate to the world that the beaches
in Gujarat are ready for tourism
The ‘Discover New Worlds Campaign’ can now be seen in select magazines and
has begun to generate traction with strong interest being shown by potential
visitors as well as the tourism trade
source: karnatakatourism.org
siddharth dasari // studio one // 25
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
Other References
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Karnataka Tourism
J&K Tourism advertisement in the newspaper
Diploma Document referred to from the KMC
Communication for Tourism
Rachana Rana (1982) under Vikas Satwalekar
*She explained the possibilities of tourism in Himachal Pradesh and got her
project sponsored by the government
*She did branding for Himachal Tourism
(logo/posters/calendars/TVC concepts)
Interesting inputs from her project
*What is the single most important reason why people should choose to holiday
in a particular place?
*A tourist remembers the experience
*It should be an attempt to make a person feel welcome and to make him feel
that we want him to have fun
*The concept should not only inform the tourist, but attract him as well
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
Other References
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
*Tourists
- Gujarati’s
- Indians
- Foreigners
*Government of India – Ministry of Tourism
*Government of Gujarat – Department of Tourism - TCGL
*Local Agencies and Tour Operators, Hotels and Restaurant owners
*Investors who would invest in different areas in this field
Tourists
*Enquire about different places to see
*Book tickets for travel
*Book accomodation
*Plan packages
*Refer to brochures
*Book transport
Staff
*Help to plan the vacation
*Suggest different places
*Show them brochures to inform/tell
them about the different places
*Do the booking
Chief Travel Officer
*Incharge of the office
*Told that the beaches are not hot
spots right now and most of them go
to Dwarka, Somnath or Mandvi
*Dependant on posters and brochures
for informing people to come there
*People already have a fair idea –
internet, newspapers, magazines,
friends etc
siddharth dasari // studio one // 27
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
Other References
Stakeholders
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
Who are the stakeholders?
Visit to Tourist Information Bureau, Ashram Road
TCGL
Foreign Tourists
Mr. K. Biswas(VP-Marketing and Sales)
*It is in a very nascent stage
*Looking at material to show during the summits for investors
*Open to ideas as they are still chalking out plans on publicity and showcasing
the region
Inferences
*A small booklet for the summits?
*Pilot project --> Propose to the government?
The Gujarat coast has not got its share of the pie when compared to regions
like Goa, Kerala, Karnataka, Tamil Nadu and Andhra Pradesh, though it has the
longest coastline in the country. Since the beaches are getting ready now, the
medium I choose should develop an interest and curiosity and guide them to the
respective websites so that they find more information about it and keep it in their
mind when they plan for their next travel destination
The government is putting up infrastructure and other amenities in place and
is requesting the interested agencies to set up resorts and other commercial
establishments. So, they need to know about this new venture happening and
communication help in this regard would develop interest and start a dialogue
with the agency
The traveller (Global/Indian)
Target Audience
Businessmen and Corporate companies
*PROBLEM
* PROPOSE
* COLLECT
Internet
Building content
Mid-Analysis
Case Studies
Other References
Stakeholders
Target Audience
* ANALYSE
* CREATE
* EVALUATE
* DELIVER
siddharth dasari // studio one // 29
*PROBLEM
* PROPOSE
* COLLECT
* ANALYSE
Published Analysis
Design Criteria
* CREATE
* EVALUATE
* DELIVER
analysis
siddharth dasari // studio one // 31
Why Coastal Gujarat?*The tranquility, beauty, accessibility, mysterious/unexplored locations, famous
temples by the sea.
*Natural unspoilt beauty
*Most of the beaches are not ‘touristy’ and offer peace, change of lifestyle and a
different experience by the sea.
*This should be retained and preserved because there are no other reasons why
would someone not go to Kerala or Goa.
*It is a valuable resource and should not be sacrificed in the name of develop-
ment and the economic benefits of coastal tourism
*PROBLEM
* PROPOSE
* COLLECT
* ANALYSE
Published Analysis
Design Criteria
Communication
* CREATE
* EVALUATE
* DELIVER
* The primary idea is to plant the concept of ‘Coastal Tourism’ in the minds of the people.* Once the concept is estab-lished, campaigns on the peo-ple, culture of those places, lo-cal fairs and festivals can be gradually integrated* The concept(visual language) should lend itself to various media; at the same time pre-serve its basic theme. * It should have integrity, and it can be beautiful as long as it is based on a central idea.
Redefining the brief
Developing a style and visual language
I asked a bunch of people online on what they would look for in a tourism campaign, this formed the basis of my content
Images and Pictures
*Forms an important part of the language as the picture should be the central
element to appeal and pull in the people
*Pictures showcasing activities, culture and the setting of the place and region
*Colourful and vibrant
Type
*Should have energy and freshness and at the same time must be easy to follow
Colours
*I’m planning to use greens and blues as people seem to relate to a coastal area
with these colours, in India
Layout and Information Hierarchy
*The visual must be supplemented with the text(probably a caption/central
theme/information about the place)
*The image will be highlighted the most to grab the initial attention, then the
caption, then the other information (gujarat coast/logos etc)
With these points in mind, I started doing different layouts with different permu-
tations and combinations in terms of type, colour and the feel.
Since I wanted a catchy phrase as it was important to grab the attention too,
my guide suggested the phrase “We are getting ready, when are you coming?”.
I thought it was perfect as “When are you coming?” is something a lot of people
ask while going back home, when they visit a relatives place. Since Gujarati’s
travel a lot, the caption in a way portrays the Gujarati inviting other people to
their state. Also, Amitabh Bachchan use this line as an ending call to the Gujarat
Tourism promo videos. So, there is automatically a recall value to the tagline.
*PROBLEM
* PROPOSE
* COLLECT
* ANALYSE
* CREATE
Conceptualise
* EVALUATE
* DELIVER
Fonts used: Wellcut and Trajan Pro
siddharth dasari // studio one // 35
explorations
Set of two options, discarded the first one as the texture was dominating and
took away the fresh feel, when I thought the texture would actually make it look
like the beginning of a story; and the point size of text was too big.
In this set, I wanted to create a separate identity for coastal Gujarat with
the Gujarati motifs, but then it had to become a seperate branding project.
There were also complaints of the water bar below as people thought, the
camels were in water.
Fonts used: Whitney and Trajan Pro
In this set, I used a fresh blue water colour brush effect for the background
in showcasing the theme through a juxtaposed sketch. The second option
is with 2 colours and I got away with the water bar below. The Gujarat tour-
ism logo is added here for easier recall
siddharth dasari // studio one // 37
Fonts used: Whitney and dearJoeFour
explorations
In this set, I opted for a lot of white space and a paint brush border for the
picture to give it the feel of a canvas, for the tourist to come and complete
it. The font Nautigal was chosen for its handwritten form and the holiday-
like feel. Added the line ‘Experience the all new coast of Gujarat’, here.
Fonts used: The Nautigal and Opus
In this option, I took the picture of a leather diary cover and
used at as a background texture with a blue colour overlay.
The blueness and ocean-like feel in the layout, relates better
to coastal tourism. I carried forward the Nautigal font for
‘When are you coming?’ as I thought it had a lot of energy
and freshness to it.
In this option, I thought of letting type do the talking to garner
attention and gave the image the secondary hierarchy.
siddharth dasari // studio one // 39
Fonts used: The Nautigal and Opus
Fonts used: Whitney, Helvetica, The
Nautigal and Opus
explorations
In the final option I generated, I mixed the brush effect and the blue texture
of the previous options and gave it a white border. I retained the fonts as I
thought they fit in well and seggregated information based on the impor-
tance of them.
Fonts used: The Nautigal and Opus
siddharth dasari // studio one // 41
Evaluation
Responses
I numbered the options I generated and mailed them to a bunch of people ,
most of them from a non-design background, to see which one was more ap-
pealing in terms of getting the attention, generating interest and readability.
*PROBLEM
* PROPOSE
* COLLECT
* ANALYSE
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feedback
* 1 * 2 * 5
* 3 * 4 * 6
To w
alk
in th
is h
eave
n an
d m
eet G
od..
To s
oak
with
this
hea
venl
y se
a..
To w
ake
up to
this
hea
ven.
.In
this
par
adis
e..
To w
ake
up to
the
God
s..
Som
nath
Expl
ore
the
all n
ew c
oast
of G
ujar
at
www.g
uja
ratt
ouri
sm
.com
When
are y
ou com
ing?
Bles
sed
by th
e bl
ue w
ater
s of
the
Ara
bian
Sea
on
the
Wes
t, G
ujar
at h
as th
e lo
nges
t coa
stlin
e in
the
coun
try
dotte
d w
ith u
nspo
ilt b
each
es a
nd s
core
s of
tem
ples
. Som
e of
thes
e be
ache
s an
d te
mpl
es a
re u
nkno
wn,
un
sung
and
und
iscov
ered
and
that
is th
eir b
igge
st a
ttrac
tion
siddharth dasari // studio one // 43
Based on the overall feedback, I froze in on
this option and generated these with some
minor tweaks in finishing and alignment
Applications
Teaser leaflets
Based on the visual language which was chosen, I came up with options for dif-
ferent applications in various kinds of media.
Kept at: ‘Toran’ restaurants, Gujarat Tourism offices, Hotels and Guest houses,
Tourist places – Information Kiosks, Help Desks, Travel Fair stalls
Specifications: 146mm X 102.5mm, 2 leaflets on an A4 sheet, printed on a
100gsm bilt paper, 4 color offset
*PROBLEM
* PROPOSE
* COLLECT
* ANALYSE
* CREATE
* EVALUATE
* DELIVER Somnath
Somnath
Explore the all new coast of Gujarat Explore the all new coast of Gujarat
w w w . g u j a r a t t o u r i s m . c o m w w w . g u j a r a t t o u r i s m . c o m
Blessed by the blue waters of the Arabian Sea on the West, Gujarat has the longest coastline in the country dotted with unspoilt beaches and scores of temples. Some of these beaches and temples are unknown, unsung and undiscovered and that is their biggest attraction
Blessed by the blue waters of the Arabian Sea on the West, Gujarat has the longest coastline in the country dotted with unspoilt beaches and scores of temples. Some of these beaches and temples are unknown, unsung and undiscovered and that is their biggest attraction
When are you coming? When are you coming?
1600kms of pristine beaches, magnificent temples on the shore, colourful camels by the sea, water sports and
cruises are waiting for you..
To walk in this heaven and meet God..To soak with this heavenly sea..
To wake up to this heaven..In this paradise..
To wake up to the Gods..
printed leaflets
siddharth dasari // studio one // 45
2 fold brochuresKept at: ‘Toran’ restaurants, Gujarat Tourism offices, Hotels and Guest houses,
Tourist places – Information Kiosks, Help Desks, Travel Fair stalls
Specifications: 205mm X 292mm, each crease of 97.3mm printed on a 150gsm
glossy paper, 4 color offset
deliverables
layouts generated
printed brochures
outside
inside
Somnath Legend
Popular Activities
Somnath is named after the famous Somnath Temple - one of the 12 Jyotirlingas of Lord Shiva. Dotted with camels on the sea, with the mag-nificent temple abutting the shore, it makes for a spectacular setting in the evening.
Some of the major tourist attractions near Somnath Beach are Somnath Temple, Bakhla Tirth, Triveni Tirth, Ahilya Mandir, and Sasan Gir - The home of the Asiatic lion.
According to myths and local folklore, the tem-ple of Somnath was built out of gold by Somraj (the moon god). It was later rebuilt out of silver by Ravana. Some years later the temple was rebuilt by Lord Krishna in wood. Finally, it was reconstructed by Bhimdev in stone. Somnath Temple was known for its riches. In the year 1024, Mahmud of Ghazni attacked it. Two more raids took place in the years 1297 and 1394; and finally, by Aurangzeb in 1706. In the year 1950 when Sardar Patel took initiative in the proceedings of the temple, Som-nath Temple was rebuilt then.
Nature lovers can go to Gir national park and wildlife sanctuary for bird watching and nature photography. You can also head to Veraval, the fishing port, to catch a glimpse of different kinds of fishing trawlers, country crafts and dhows engaged in fishing operations.
Veraval
Explore the all new coast of GujaratWhen are you coming?
Somnath
Getting there
By air: Keshod, located around 52km from Somnath is the nearest domestic airport
By road: Somnath is 465km from Ahmedabad and 79 km from Junagadh. State transport buses and private luxury coaches connect various parts of Gujarat to Somnath.
By rail: Somnath is located 6 km from the nearest railway station at Veraval.
PingleswarMandvi
Ahmedabad
Bet DwarkaOkhamadhi
Miyani
Madhavpur
Somnath
Ahmedpur-Mandvi
SarkeswarMahuaGopnath
Suvali
Teethal
Nargol
Tourism Corporation of Gujarat Limited,Udyog Bhavan, Block No. 16, 4th Floor, Sector-11,Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908
E-Mail: [email protected]
www.gujarattourism.com
Ahmedabad: +91 9727723928 Chennai: +91 9840090881 Mumbai: +91 8898318298
New Delhi: +91 9811016039Kolkata: +91 9433196081
Veraval
Popular Activities
A large coastal industrial center, Veraval is known for its boat building and fisheries, dominated by the Kharwa fisherfolk and as the gateway to Somnath. The boat building industry is huge and massive fishing boats are built entirely out of wood. The most enthral-ling delight of Veraval is the Veraval port which is known for its various trawlers and country crafts which present an attractive and interesting sight while going for the catch.
One can explore the huge boat building sites and see how they are built, entirely with hand. The coast line is dotted with trees and makes for a pleasant evening walk. Nature lovers can go to Gir national park and wildlife sanctuary for bird watching and nature photography. You can also head to Somnath, famous for the Shiva temple abutting the Arabian sea. Colourful camels along the beaches in the evening are a visual treat.
Somnath
Explore the all new coast of GujaratWhen are you coming?
Veraval
Getting there
By air: Keshod, located around 52km from Veraval is the nearest domestic airport
By road: Veraval is 455km from Ahmedabad and 79 km from Junagadh. State transport buses and private luxury coaches connect various parts of Gujarat to Veraval.
By rail: Veraval is a railway junction with a good frequency and connectivity of trains from Mumbai and other parts of Gujarat.
PingleswarMandvi
Ahmedabad
Bet DwarkaOkhamadhi
Miyani
Madhavpur
Somnath
Ahmedpur-Mandvi
SarkeswarMahuaGopnath
Suvali
Teethal
Nargol
Tourism Corporation of Gujarat Limited,Udyog Bhavan, Block No. 16, 4th Floor, Sector-11,Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908
E-Mail: [email protected]
www.gujarattourism.com
Ahmedabad: +91 9727723928 Chennai: +91 9840090881 Mumbai: +91 8898318298
New Delhi: +91 9811016039Kolkata: +91 9433196081
Single fold, single spread, 2 page investor guideKept at: TCGL Corporate Office, Vibrant Gujarat Summit, Travel and tourism fairs,
Business events
Specifications: 292mm X 415mm spread size printed on a 250gsm glossy im-
ported paper, 4 color offset
printed guide
Explore the all new coast of GujaratWhen are you coming?
INVESTOR GUIDE
COASTAL GUJARAT
Tourism Corporation of Gujarat LimitedUdyog Bhavan, Block No. 16, 4th Floor, Sector-11,Gandhinagar - 382 011. Tel: +91 79 23222523/ 23222645/ 23220002. Fax: +91 79 23238908
www.gujarattourism.com
Contact: Mr. K. Biswas (Manager/Investments)
Pingleswar
Mandvi
Bet Dwarka
Okha Madhi
Miyani
Madhavpur
SomnathSuvali
Ahmedabad
GopnathMathua
Sarkeswar
AhmedpurTithal
Nagol
Beach Tourism Projects
RestaurantsDriveIn ResortsHotelsWater SportsMaritime MuseumsSea Park / AquariumsCruise Services
Gujarat Infrastructure Development Board (GIDB) has already started the process of project development at various beach sites through PPP.
Motels and CottagesCoastal belt of Porbandar and Jamnagar districts
ResortsDwarka, Porbandar, Mandvi, Tithal, Chorwad, Mahuva and Katpar
Star HotelsVeraval/Somnath, Jamnagar and Porbandar
EntertainmentPorbandar, Mundra
Beach Water SportsUbharat, Nargol, Dwarka/Bet Dwarka, Ahmedpur Mandvi, Tithal, Mandvi, Harshad Mata, Mandvi (Kutch), Chorwad and Dummas
Leisure and KnowledgeSomnath, Porbandar
siddharth dasari // studio one // 47
Rajdhani Express
Govt. Volvo buses; Tourist buses
Kept at: The Rajdhani express with the sticker of the blues and the beaches,
during the summer months would lure potential tourists and inform them at the
same time. Trains passing through Gujarat could be pasted with this
Specifications: 22m X 3.4m is the size of the Rajdhani compartment*. Huge vinyl
stickers can be stuck on either sides of the compartment, leaving a translucent
patch on the windows.(one way vision) *Source: ICF website
Kept at: Stickers on either sides of tourist buses
Specifications: Vinyl stickers stuck on either sides of buses
deliverables
Bus stands
Backlit vinyl banners; Hoardings
Kept at: Bus stations, Bus stops all over the state, at strategic locations
Specifications: Custom sized backlit vinyl banners
Kept at: Airports, Railway stations, Heavy density public spaces
Specifications: Custom sized backlit vinyl banners
siddharth dasari // studio one // 49
Backlit vinyl banners; HoardingsKept at: Airports, Railway stations, Heavy density public spaces
Specifications: Custom sized backlit vinyl banners
deliverables
India Guide Gujarat
Communication for Tourism
The tourist Gaze
www.gujarattourism.com
www.vibrantgujarat.com
News clippings from the Times of India and Economic Times websites
ThanksMy guide - Anil Sinha, Swati Rao, Sanjay Basavaraju, Apoorva Singh, Pragya
Mishra, Vinu Chaitanya, Mira, Mrinalini, Lalith, Akash, Dhwani
Anjali Desai; India Guide Publications
Rachana Rana; D117; NID
John Urry; SAGE Publications
conclusion and bibliography
Diploma Document
Learning
Publications referred
Web
* understading the process of research while doing design and finding out the
similarities in architecture and graphic design education and how I could use my
previous experience in arriving at conclusions
* taking inputs from various people and filtering the necessary ones
* got to work on various layouts, type and imagery - a beginning
* made a lot of mistakes, and I limited my learning as I did not want to be too
ambitious in my first project. I’m taking forward these mistakes to my subse-
quent projects and hope to improve upon them
* understood the need for good graphic design in the country as I rarely found good
examples to refer to in this project, barring work done by a couple of ad agencies