Virality - What Makes Us Want to Share?
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Transcript of Virality - What Makes Us Want to Share?
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ViralityWhat makes us want to share?
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The tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another
What is Virality?
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Elements of Viral ContentIntense
Actionable
Positive
Emotionally ComplexInterestingElement of
Surprise
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Factors of Virality● Do’s & Don’ts● Bandwagons● Word of Mouth● Patterns of Success● Timing● Spontaneous● Audience
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Examples of Viral Campaigns
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Patterns of Success
● Relatable● Social Currency● Emotion● Usefulness● Spread● Quantitative Results● Being Remembered
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Do’s & Don’tsDo’s
● Think outside the box● Approach with new tactics● Easily Shareable
Don’ts
● Jump blindly on Bandwagons● Don’t Advertise (too much)● Don’t plan the campaign assuming it’ll go viral
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Bandwagons
● Research!● Wording● Fan-base● Consideration
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Bandwagon Backlash
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Admitting Defeat
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Miss Piggy’s Hello - The Muppets on ABC
Bandwagon Done Right
http://www.usmagazine.com/entertainment/news/miss-piggy-kermit-recreate-adeles-hello-music-video-w158281
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Takeaway
● Be Tactful● Original ● Provoke emotion● Never Assume Virality