F**** ME

I’M VIRAL @SARAGALLEGOB

Let’s start

I have no budget…

We want it to go viral...

Can you post this?

.

Virality does not exists

… but it always did

No secret formula

CONVERSATION

YOU HAVE TO BE THERE

A L W A Y S

INNOVATION

Usar los medios

en tu favor

ESFUERZO

ESFUERZO

NO UTILIZAR ESTA PARTE EN BLANCO

4 PILLARS

TEAM |MESSAGES| MEDIA| INVESTMENT

Creating a New Note Culture

‘Enabling New Ways of Interacting with the World through S Pen’

NO UTILIZAR ESTA PARTE EN BLANCO

NO UTILIZAR ESTA PARTE EN BLANCO

TEAM

NO UTILIZAR ESTA PARTE EN BLANCO

PR · CMI · DIGITAL · BRAND COMMUNICATION

PR Event

& storyelling

Concept creation

Own media strategy

Media strategy

Offline & Branded content creation

Research

NO UTILIZAR ESTA PARTE EN BLANCO

LEARNING 1: PR+DIGITAL WORKS

Organic trending topic

NO UTILIZAR ESTA PARTE EN BLANCO

MESSAGE

NO UTILIZAR ESTA PARTE EN BLANCO

LEARNING 2: CREATE A SOCIAL CONCEPT

NO UTILIZAR ESTA PARTE EN BLANCO

LEARNING 2: BELIEVE IN YOUR CONCEPT

NO UTILIZAR ESTA PARTE EN BLANCO

Hand-made tweets using a Galaxy Note 4 by our community Manager: Gonzalo Márquez

NO UTILIZAR ESTA PARTE EN BLANCO

MEDIA

NO UTILIZAR ESTA PARTE EN BLANCO

LEARNING 3: USE CREATIVE FORMATS

NO UTILIZAR ESTA PARTE EN BLANCO

INVESTMENT

NO UTILIZAR ESTA PARTE EN BLANCO

RESULTS: OUR BEST INTEGRATED CAMPAIGN

https://biz.twitter.com/es/success-stories/samsung-mobile

VIRTUAL REALITY TECH 1ST LAUNCH We needed a very simple story telling to create a short, digital and low budget campaign to communicate our pre-sales

1. CONCEPT

#VERPARACREER

2. SEGMENTED MEDIA

3. RISK

NO UTILIZAR ESTA PARTE EN BLANCO

NO UTILIZAR ESTA PARTE EN BLANCO

RESULTS: A ROI EFFECTIVE CAMPAIGN

+337K

VIEWS

YOUTUBE

+12% ER

IN

FACEBOOK

63%

ORGANIC

VIEWS

11,72%

CTR

SOLD OUT

26% TOTAL

SALES

NO UTILIZAR ESTA PARTE EN BLANCO