The viral formula

Image: antoine_cd @ flickr

By kristina ma

Viral Content Is content that spreads rapidly and

Widely amongst internet users

Virality is the

Holy grail Of advertising

but it’s more than luck...

it’s science

The secret is

shareability

Image: cameron maddox @ flickr

Image: djking@ flickr

Content that 1.

Elicits an emotional

response

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Positive

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Emotions increase Sharing by 30%

Vs. other emotions

humour Is widely shared To make others laugh

&

Image: vermin inc@ flickr

SociaL motivation Plays a role in sharing 2.

Image: afagen@ flickr

We tend to share content Because of common interest, Self-expression, or even for

Altruistic reasons

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Shareable messages are

3. Relatable & relevant

Image: afagen@ flickr

Influential content is relevant To the current “conversation”

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4. Timing is as

Important as The message

itself

Image: ~bob~west~ @ flickr

We share content That is delivered when

It is most in demand

Delivery is key 5. Ease of sharing impacts shareability

5. Distribution: Marketers use influencers, with Sizeable social media following, to

share content, making it visible

Influencers help novel content “take off” & a single one can reach thousands of people

Image: j&tplaman @ flickr

ultimately, viral marketers need to adopt

advertising symbiosis

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Meaning successful content

is mutually beneficial for the

advertiser and the consumer

Image: richard.asia @ flickr

In order to make successful content,

we need to understand why we share  

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viral content cannot be predicted

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& although

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Techniques can advertising

Can be Developed

& Marketers can

Shareable, Successful,

viral

Use the formula To make

content &

references •  To go viral, here’s what content has to make you feel

by ekaterina walter - http://qz.com/85113/to-go-viral-heres-

what-content-has-to-make-you-feel/

•  testing the science of sharing at the superbowl: can

viral ads be manufactured by josh sanburn - http://

business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-

super-bowl-can-viral-ads-be-manufactured/

•  Viral’ s secret formula by jonah berger - http://

www.huffingtonpost.com/jonah-berger/virals-secret-

formula_b_3052685.html

•  What fuels the most influential tweets by jared keller

- http://www.theatlantic.com/technology/archive/2012/04/what-

fuels-the-most-influential-tweets/255453/