Andreas Quandt on Growth and Virality
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In some form or another, I’ve spent my entire career generating insights from data. I recently spoke at this meetup about growth, social analytics, and data-driven culture. I’m not fond of presentations where the entire content is on the slide so that I have to wait for the speaker to tell me what I’ve already finished reading. The flipside is that my slide deck below is probably not that useful on its own. So I wrote down roughly what I spoke about.
Transcript of Andreas Quandt on Growth and Virality
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GROWTH
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20M+ Registered Users
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Relative Growth Over Time (hypothetical data)
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Providing Value
Viral Growth: K = i * conv%
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Viral Growth: K = i * conv% 1
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Providing Value
Viral Growth: K = i * conv%
Organic vs. Marketing
Registered vs. Active Users
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SOCIAL
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Finding the Right Metrics
Network Effect
Time Spent
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Total Messages?
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Recipients / User?
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Msgs Among Fixed User Set
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