Viral video
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Transcript of Viral video
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VIRAL VIDEO
Defining and Describing Influence
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Commonly Defined as:
A video clip that gains widespread popularity through the method of Internet sharing, usually via email or IM messages, blogs and other media sharing websites.
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How is Viral Video Possible and Popular?
Ease of Use Technological Development Low Cost Democratic Opportunity
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Social Impact
Political ToolMarketingPopularityMedia paradigm Shift
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Political Tool
http://www.youtube.com/watch?v=FiQJ9Xp0xxU
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Marketing
Promotions Advertising Low Cost, even FREE
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Viral Video Marketing Companies
The Comotion Group
Achieved over 20 million views for their clients
Revolutionizes Advertising by shifting the way in which an audience views clips
“You have 14 seconds” impress Me
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Tea Partay
http://www.youtube.com/watch?v=PTU2He2BIc0
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Popularity
Internet celebrities Whistle Blowing
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Chocolate Rain
http://www.youtube.com/watch?v=EwTZ2xpQwpA
Tay Zonday
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Numa Numa
http://www.youtube.com/watch?v=60og9gwKh1o
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Media Paradigm Shift
Cultural Transformation/Mobilization
Much Discussion is being had over the future of Viral video and its relationship with Public Relations, Marketing, and Public Opinion.
Many are afraid of its collective nature
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PORK AND BEANS
http://www.youtube.com/watch?v=muP9eH2p2PI
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(2008, May 23). Pork and Beans. Retrieved September 25, 2008, from YouTube Web site: http://www.youtube.com/watch?v=muP9eH2p2PI&feature=related
"Behind the Viral Video: What's Fake, What's Real.(3:00-4:00 PM)(Broadcast transcript)(Audio file)." Talk of the Nation (June 30, 2008): NA. General OneFile. Gale. Adrian College / Shipman Library. 1 Oct. 2008
Leonard, Devin. "Viral Ads: It's an Epidemic." Fortune 154.7 (Oct 2, 2006): 61. General OneFile. Gale. Adrian College / Shipman Library. 1 Oct. 2008
Retrieved October 1, 2008, Web site: http://www.newpolitics.net/node/236?full_report=1
Retrieved October 1, 2008, Web site: http://www.uni-giessen.de/fb03/vinci/labore/netz/hag_en.htm
Scelsi, Christina Scelsi: YouTude-The World of Viral Video . Retrieved October 1, 2008, from Google Scholar Web site: http://scholar.google.com/scholar?hl=en&lr=&q=info:oLs7SmMxl8j...
Tea Partay. Retrieved October 1, 2008, from YouTube Web site: http://www.youtube.com/watch?v=PTU2He2BIc0
The Secret Strategies Behind Many "Viral" Videos. Retrieved October 1, 2008, from Techcrunch.com Web site: http://www.techrunch,com/2007/11/22/the-secret-strategies-behind...
Viral Video. Retrieved September 25, 2008, from Wikipedia, the free encyclopedia Web site: http://en.wikipedia.org/wiki/Viral_video
http://flowtv.org/wp-content/uploads/2008/08/viral-videos-and-political-participation.pdf
James Carviou, University of Wisconsin-Milwaukee
Joseph M. Faina, Arizona State University
David Gurney, Northwestern University
Matthew B. Morris, University of Texas at Austin
Christina M. Smith, Arizona State University
Chuck Tryon, Fayetteville State University (convener)
http://www.alternet.org/mediaculture/99057/the_10_most_talked-about_election_%2708_viral_videos_/
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http://images.google.com/imgres?imgurl=http://www.photopenfathor.com/images/face-candlestick.jpg&imgrefurl=http://www.photopenfathor.com/imageofmonth_image_archive.htm&h=485&w=668&sz=46&hl=en&start=11&um=1&usg=__86C06x5OIh0yETyrjszWaNafk-o=&tbnid=m1ofbloHaJe3pM:&tbnh=100&tbnw=138&prev=/images%3Fq%3Dface%2Bto%2Bface%2Bsilhouette%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DX
http://images.google.com/imgres?imgurl=http://wwwdelivery.superstock.com/WI/223/2102/PreviewComp/SuperStock_2102-1012.jpg&imgrefurl=http://www.superstock.com/stock-photos-images/2102-1012&h=350&w=349&sz=140&hl=en&start=20&um=1&usg=__BRsh0A8yWrtZqh_D0I-XwiLrQoQ=&tbnid=bvwa0YR_njZvZM:&tbnh=120&tbnw=120&prev=/images%3Fq%3Dfamous%2Bancient%2Bcarving%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DG
http://qingguitar.com/dj/07/images/PrintingPress.jpg
http://allnationspocechurch.org/db2/00159/allnationspocechurch.org/_uimages/old_fashion_radio_microphone_hg_blk.gif
http://www.andreae.com/images/Pictures_and_Logos/Internet-map.gif
http://images.google.com/imgres?imgurl=http://www.studioaccent.com/images/DeskMic.jpg&imgrefurl=http://www.studioaccent.com/&h=600&w=428&sz=33&hl=en&start=27&um=1&usg=__d8oLs9aa38pMR0kDbcCv9EkxCeE=&tbnid=j71Tx8yQBugXAM:&tbnh=135&tbnw=96&prev=/images%3Fq%3Dradio%2Bmic%26start%3D21%26ndsp%3D21%26um%3D1%26hl%3Den%26safe%3Doff%26rlz%3D1B2GGFB_enUS218US219%26sa%3DN
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Will Ferrell as Bush Global Warming http://www.youtube.com/watch?v=nxpEqln5EdQ&feature=related
Extra material (not part of Presentation)