Viral Video Unleashed
description
Transcript of Viral Video Unleashed
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Detailed Analysis of Traffic Pulling Viral Marketing Videos
1
Copyright © Life The Riches LLC. All Rights Reserved
Detailed Analysis of Traffic Pulling Viral Marketing Videos
By
Live the Riches LLC
Detailed Analysis of Traffic Pulling Viral Marketing Videos
2
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Hi everyone! Just wanted to say thanks for buying
Live The Riches’ Viral Video Unleashed…
…Enjoy reading, learning and viewing the vids!
Copyright © 2008 – Live the Riches LLC . All rights are reserved. No part of this report may be reproduced or transmitted in any form without the written permission of the author, except for the inclusion of brief quotations in a review.
Disclaimer
This report has been written to provide information about viral video marketing. It is sold with the understanding that the author and publisher are not engaged in rendering Marketing legal services. Every effort has been made to make this report as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this report contains information on viral videos and Internet marketing only up to the publishing date. Therefore, this report should be used as a guide – not as the ultimate source for viral video marketing information. The purpose of this report is to educate. The author and publisher does not warrant that the information contained in this report is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this report.
3
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Table of Contents
Introduction to Crazy Viral Video Marketing Page 4
Viral Video Success Story 1 Page 8
Success Tactics of Viral Video 1 Page 21
Viral Video Success Story 2 Page 23
Resources | Tools | Tips Page 27
Video Tutorials Page 31
Conclusion Page 31
4
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
INTRODUCTION
Online video content is in high demand
– particularly for staying informed and being entertained. (BurstMedia January 2008)
Insatiable consumer demand for online video is both good news and bad news...as the
type of online video demanded is no longer the 'TV style' commercial where a business
makes it a one way conversation.
5
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
This means that for you to reach your customers in the best way online...you must get
creative with video marketing and that is why I’ve created this report…
…so that you get great ideas on how to use ‘creative’ tactics to create
your own viral video that ultimately translates to cash in your bank
account!
There are many other ‘how to’ ebooks, courses on creating a viral video and some cost
$10 and some can cost up to $1,000 and I hope you will find that in this report, you
certainly get HUGE value for the dollar paid!
So here are the Red Hot Secret Tactics to a Crazy Viral Video:
• Use a Contest to Cash in your Viral Video Success
• Follow the blueprint of how others created their viral video…it really is that
easy!
In just one “Mystery Contest” I did for a client, without any SEO, affiliates, or any other
‘push’ to the blog, we saw more than 300 hits on ONE day! The image below is right
from the word press statistics of that site.
6
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
That mystery contest video, I will also show to you in this report as “Case Study 2” so
that it will give you ideas on how you can create a Buzz Building Video!
I also recommend that you do use YouTube for posting your mystery contest video as it
is the 800 pound gorilla for viral videos! See the chart below to show the huge
popularity of bloggers using YouTube in their posts over Google.
7
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
The HUGE Popularity of YouTube
So Now Let’s Get To It!
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
VIRAL VIDEO SUCCESS STORY 1
Crazy Marketing Viral Video:
http://www.youtube.com/watch?v=nBEmBA6eBj4
Traffic Tactic:
Have you seen the video? If not…
understand the next section.
sequence of slides used for an extremely successful viral video best
Joyner is using for his launch.
The first thing to note is:
Anyone can do this! Stock Photos or Images were used…so if you don’t want to
mess around with a video camera…you don’t have to!
This Viral Video Creator
Boost the viral marketing aspect
Get a FREE place to put your video
getting a sales video
Include his website url in the ‘About This Video’ description
8
Copyright © Life The Riches LLC. All Rights Reserved
SUCCESS STORY 1
Crazy Marketing Viral Video: View it at
http://newbieprofit.com/crazy1/ or
http://www.youtube.com/watch?v=nBEmBA6eBj4
Traffic Tactic: Contest for User Submitted Video!
Have you seen the video? If not…STOP Reading and Watch the Video
understand the next section. I’ve outlined step by step the ad copy script and the
sequence of slides used for an extremely successful viral video best-selling author Mark
Joyner is using for his launch.
can do this! Stock Photos or Images were used…so if you don’t want to
mess around with a video camera…you don’t have to!
This Viral Video Creator has used the Power of YouTube to:
Boost the viral marketing aspect
place to put your video – it takes out the ‘tech hassles’ of
video on your landing page
Include his website url in the ‘About This Video’ description
View it at
http://www.youtube.com/watch?v=nBEmBA6eBj4
Contest for User Submitted Video!
Video to best
the ad copy script and the
selling author Mark
can do this! Stock Photos or Images were used…so if you don’t want to
it takes out the ‘tech hassles’ of
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
The second important note:
whole video ‘flows’, watch the video to see how each image transitions perfectly
with the words to really bring home “Information Visualization” in the Sales Video.
Third note: Traffic Tactic
Here is how the video is included in his landing page:
9
Copyright © Life The Riches LLC. All Rights Reserved
mportant note: Information Visualization. Overall, the
‘flows’, watch the video to see how each image transitions perfectly
with the words to really bring home “Information Visualization” in the Sales Video.
Traffic Tactic. There is always his website url on each image.
ncluded in his landing page:
. Overall, the
‘flows’, watch the video to see how each image transitions perfectly
with the words to really bring home “Information Visualization” in the Sales Video.
on each image.
10
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Step by Step Analysis
Images On The Video – Description of the Slide or Image
Audio Script
1
Intro Background sound
2
Hi, my name is Mark Joyner and I’m a four-time #1 Best Selling Author
11
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
3
Continuation of the words from 2 above.
4
…Sounds funny hearing myself say that because it wasn’t always the case
…I followed a very deliberate plan to become a bestselling author
12
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
5.
Now I’d like to help you become a bestselling author as well…
…all you have to do…
6.
Is enter the next bestselling author competition…
…and if you are one of the…
13
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
7
…three winners…
My team and I will personally create for you a custom crafted
8.
Personalized plan to ensure you become a best-selling author
I don’t care if you are an established author or someone who has never written a book in your life…
Whoever you are or whatever your situation
14
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
9
I don’t care if you are an established author or someone who has never written a book in your life…
Whoever you are or whatever your situation…
We will create a plan, custom crafted for you…
10
All you have to do is submit…
15
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
11
…a Youtube Video no longer than 2 minutes
12
Telling about the funniest moment in your life…
16
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
13
…Or the most life changing moment of your life…
…and we will pick a winner from each category…
…there is also a third category for the winner that gets
14
… the most views…
17
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
15
For further instructions, scroll down to the bottom of the page…
… Each entry will also receive
16
…a FREE gift valued at $147
18
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
17
…that will help you
18
..in becoming a successful author
19
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
19
…so let’s get started now…
Entries can either be fact or fiction…
20
They can be a video of you talking or…
20
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
21
…or you can have someone else read your work…
…just be creative and…
22
…have fun!
21
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
23
…whatever you want to do we look forward to checking out your entry shortly…
…good luck
VIDEO SUCCESS TACTICS OF VIDEO 1
1. Intro Slide | Beginning of Video
Here you see the first slide of the video and it is simple and sweet communication to the
potential buyer in that it:
• Explains what the video is about
• Includes the website name (A MUST DO!)
• The title of video is effective ad copy - the words “How To”
22
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
2. Slide 2 – Brings in Social Proof of who he is, backing up the claim that he is a
“best-selling author”.
3. Slide 3 - More social proof
4. Slide 4 – Information Visualization. Brings in a great picture of army/military
which works will with his ad copy “deliberate plan”. It works as he is conveying
the message of a ‘system’ or well laid out plan and this image gives great
visualization of the message to the potential buyer.
a. …After all – we all want a well laid out plan don’t we?
5. Slide 5 – Classic Image of ‘we want you’ for the army – bringing in some
nostalgia here and good ol’Americana
6. Slide 6 – A “You” image to then convey the message anyone can enter
7. Slide 7 – Celebrity Shot – who doesn’t like Will Ferrell and this is a great
information visualization of winning.
8. Slide 8 – Authority Shot – conveys authority experts to help you.
9. Slide 9 – More Authority – conveys customized plan for you
10. Slide 10 – Americana – helps the flow of the video to repeat the image
11. Slide 11 – 23: Notice how everything flows in these pictures with the ad copy
and he adds a dash of humor with the image of Mike Myers and a dash of
‘cuteness’ by including a cute dog picture.
23
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
VIRAL VIDEO SUCCESS STORY 2
Please view that video at http://newbieprofit.com/crazy2/
This video we had done for a client and for the client’s privacy sake, we have put
‘censored’ where the company logo would have normally appeared in the video. This
was the video that created the 322 hits on the site in one day!
24
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
The interesting thing about this video was that it had pulled in an “offline” viral video
effect in addition to online where customers of the company started talking and sharing
the “did you see that video on their blog…there is a mystery contest with mystery
prizes…I wonder what the prizes are”. The President got bombarded with questions
specific to people wondering what the prizes would be! I suggested they give away a
Harley and make a big deal of it to get even more traffic and great free publicity…but
alas, that didn’t fly by the head management! The prizes were more in regards to free
services or a banner advertisement which is still great!
A few days later, I also put it on craigslist, a great way to get the huge ranking of
heavyweight website Craigslist.org linking back to your site. Below is the actual posting:
Here is the craigslist ad
25
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Step by Step How this Mystery Video was Created:
1. I wanted to put in an element of mystery and that is why I did not reveal what the
prizes exactly would be! That created some buzz with their customers and
potential customers.
2. I then used stock images bought at istockphoto
3. The extra Viral Bam: Check this out you will love it…not only can you grab great
stock photos from istockphoto…but you can also purchase for dirt cheap actual
videos you can include in your video. So the cool ‘matrix’ like video with little
dollar signs you see floating down the screen on the video is actually the video (I
show this to you in the video tutorial).
4. I uploaded the stock images and stock video to my Windows Movie Maker (free
software for us Windows folks…for mac users – you have iMovie to use.
5. I created the script, sent it over to Pro Voice Over to do the recording ($45 with
music in background…Chris Davies can be reached at [email protected])
6. I then uploaded the mp3 Pro Voice Sent Over.
7. Then ‘published’ it (as shown in video tutorial…in movie maker it is an easy
menu path to find)
8. Then uploaded to YouTube
9. Then copied the html code YouTube gives you into the blog post. See below
images for how to do that:
26
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Step 2: Embed the code to your blog post or landing page…here is how to put it in your
blog post:
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
RESOURCES | TOOLS | TIP
Windows Movie Maker or Apple’s iMovie or Camtasia
Create Your Video using Windows Movie Maker
“moviemaker” and you will find the A++ video tutorials shown by YouTube user
“ayumilove". Here is the link to the one of her tutorials
you a great rundown:
http://www.youtube.com/watch?v=aI
Stock Photos – you can search Google for ‘free images’…
• http://www.istockphotos.com
• http://www.dreamstime.com
• http://grin.hq.nasa.gov/UTILS/search.cgi
• http://www.Yotophoto.com
image from Yotophoto
27
Copyright © Life The Riches LLC. All Rights Reserved
TOOLS | TIPS
Windows Movie Maker or Apple’s iMovie or Camtasia – A++ Tutorial on How to
Create Your Video using Windows Movie Maker – Search on YouTube for
“moviemaker” and you will find the A++ video tutorials shown by YouTube user
". Here is the link to the one of her tutorials…it is quite fast but gives
http://www.youtube.com/watch?v=aI-dhd_eHXs
you can search Google for ‘free images’…I personally like
http://www.istockphotos.com
http://www.dreamstime.com – only $1 per image
http://grin.hq.nasa.gov/UTILS/search.cgi - NASA pics
http://www.Yotophoto.com – see below for just one example of a FREE
image from Yotophoto.
A++ Tutorial on How to
Search on YouTube for
“moviemaker” and you will find the A++ video tutorials shown by YouTube user
…it is quite fast but gives
I personally like
see below for just one example of a FREE
28
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Your Video Swipe File for Ad Copy | Sales Video Ideas
A great place to download any videos you like on Youtube or other sites,
KeepVid is real simple to use and Lightning fast! http://www.keepvid.com
Here is a simple illustration to see how easy it is:
Step 1 – Grab the url from the YouTube video (in the highlighted red circle)
Step 2 – Enter that URL in KeepVid.com site and click Download
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
Step 3 – Download It!
Now you need an FLV player on your computer to Play it! If you don’t have one
already, there are plenty of FREE ones you can download…I like Wimpy and you
http://www.wimpyplayer.com/products/wimpy_standalone_flv_player.html
29
Copyright © Life The Riches LLC. All Rights Reserved
Now you need an FLV player on your computer to Play it! If you don’t have one
already, there are plenty of FREE ones you can download…I like Wimpy and you
can go to their site to download!
http://www.wimpyplayer.com/products/wimpy_standalone_flv_player.html
Now you need an FLV player on your computer to Play it! If you don’t have one
already, there are plenty of FREE ones you can download…I like Wimpy and you
http://www.wimpyplayer.com/products/wimpy_standalone_flv_player.html
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
VIDEO TUTORIAL
At this link, you will see the video tutorial of
video.
/newbieprofit.com/videotutorial/
CONCLUSION
As Rich Schrefen illustrated it so well in his Attention Age Doctrine, we live in
a society that is bombarded left right and cent
be gained by those who really understand how to diffe
others…an easy start to that is simply to start using videos in your advertising
in a “mystery contest” or user contributed
The spectacular success of Frank Kern’s mass control launch certainly proved that
using video in your marketing strategy is the way to go.
To gain an edge and win in this “eyeball economy”, it is
the ability to create viral videos
and the really great thing…add more cash to your bank account by converting more
prospects AND a skill set envied by many others…
businesses by creating a viral video for them.
30
Copyright © Life The Riches LLC. All Rights Reserved
VIDEO TUTORIAL
At this link, you will see the video tutorial of creating a crazy video viral
/newbieprofit.com/videotutorial/
CONCLUSION
As Rich Schrefen illustrated it so well in his Attention Age Doctrine, we live in
a society that is bombarded left right and center by various media. The advantage will
be gained by those who really understand how to differentiate themselves from all
others…an easy start to that is simply to start using videos in your advertising
in a “mystery contest” or user contributed contest to stand out from the crowd
The spectacular success of Frank Kern’s mass control launch certainly proved that
using video in your marketing strategy is the way to go.
To gain an edge and win in this “eyeball economy”, it is CRITICAL that you co
the ability to create viral videos. This will take you light years beyond your competition
and the really great thing…add more cash to your bank account by converting more
a skill set envied by many others…you can charge out your time
businesses by creating a viral video for them.
creating a crazy video viral
As Rich Schrefen illustrated it so well in his Attention Age Doctrine, we live in
er by various media. The advantage will
ntiate themselves from all
others…an easy start to that is simply to start using videos in your advertising and bring
contest to stand out from the crowd.
The spectacular success of Frank Kern’s mass control launch certainly proved that
CRITICAL that you command
. This will take you light years beyond your competition
and the really great thing…add more cash to your bank account by converting more
you can charge out your time to
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
It gets even better, how about combining ‘
blog/website + viral video + social marketing (hub page, squidoo) for a $5,000 package
to offline businesses?
Just a wonderful thought isn’t it
discussion threads in the warrior forum, offline businesses are currently paying over
$5,000 for not even that much of a product getting online. How do I know? Because I
once was one of those offline businesses
31
Copyright © Life The Riches LLC. All Rights Reserved
It gets even better, how about combining ‘offline gold’ strategies and offer up a
website + viral video + social marketing (hub page, squidoo) for a $5,000 package
Just a wonderful thought isn’t it…and trust me – you’ve even seen it on the
discussion threads in the warrior forum, offline businesses are currently paying over
$5,000 for not even that much of a product getting online. How do I know? Because I
once was one of those offline businesses and paid almost $20,000 in website design
strategies and offer up a
website + viral video + social marketing (hub page, squidoo) for a $5,000 package
you’ve even seen it on the
discussion threads in the warrior forum, offline businesses are currently paying over
$5,000 for not even that much of a product getting online. How do I know? Because I
and paid almost $20,000 in website design
32
Copyright © Life The Riches LLC. All Rights Reserved
Warrior Id - LiveTheRiches
and SEO services that doesn’t compare to the blog/website + viral video + social
marketing (hub page, squidoo) $5,000 package!
We wish you the best of luck with your next viral video!
Chris Huggins and Maria Gudelis
Live The Riches, LLC
P.S. Here is a list of the videos referred to in this Viral Video Unleashed Report:
http://newbieprofit.com/crazy1/ The Success Study of Viral Video 1
http://newbieprofit.com/crazy2/ The Success Study of Viral Video 2
http://newbieprofit.com/videotutorial/ Video Tutorial to Create Your Own Viral Video