Viral Video: Sneezing Fit
-
Upload
mairin-murray -
Category
Business
-
view
837 -
download
2
description
Transcript of Viral Video: Sneezing Fit
![Page 1: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/1.jpg)
sneezing fit
![Page 2: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/2.jpg)
BBC blastcast• 12,332 views
• 66 comments
• corporate not personal
• high production values
• right web-space for audience
• one way distribution social platform
Link to Blastcast on YouTube
![Page 3: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/3.jpg)
C4 adam• 64,364 views
• 1,336 comments
• fans, followers, subscriber in Web 2 space
• audience challenge/conversation
• collaboration - hybrid
Link to Challenge Adam on YouTube
![Page 4: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/4.jpg)
web video counts
Link to Yes You Can on YouTube
![Page 5: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/5.jpg)
must do for online marketers 2008*
• start making movies
•massive
• people like movies
• go viral
• eyeballs and buzz
• * Bizreport.com
![Page 6: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/6.jpg)
massive and growing• December 07
• UK 3 billion videos, 108 videos each, 87% reach
• US 9.5 billion videos, 108 videos each, 78% reach
• US Feb 08 10 Billion, Mar 08 11.5 Billion*
• Top Sites
• *www.comscore.com
![Page 7: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/7.jpg)
sneeze
• popular/pop culture
• threshold
•Web 2 conversation
• spikes and surges
• voluntary
![Page 8: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/8.jpg)
eedjits guide• clip
• comic
• chops up
• current
• camp
• cheesy
• controversial
• cute
Link to Pork and Beans on YouTube
![Page 9: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/9.jpg)
viral web marketing
• not about hard sell
• triggers conversations in blogsphere
• looks at home on web
• good ideas can come from anywhere
• rip-offs create more buzz
![Page 10: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/10.jpg)
campaign: dove
• impact 1.7 million hits in 3 weeks, topped chart of blog links
• features
• web 2 savy
• audience challenge/conversation
• collaboration - hybrid
![Page 11: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/11.jpg)
warm glow: cadburys
• impact
• 0.5 million week 1
• 6 million 2 months
• buzz rating 2 - 12
• sales up 7%
• features
•web 2 savy
![Page 12: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/12.jpg)
ugc hybrid
![Page 13: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/13.jpg)
doritos• “Crash the
Superbowl”
• 2.6 million risk
•make/upload/choose
• response ripples
•website surge - 4 million
![Page 14: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/14.jpg)
levi jumpin
• 2.5 million hits in one week
• stealth advert looks like ugc
•markets product without naming it - taps into web stunt trend
• audience challenge/conversation/collaboration/hybrid
Link to Levi Jumpin on YouTube
![Page 15: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/15.jpg)
Ipod
•Nick Haley - 18 year old student in UK
• spotted and picked up by New York creative agency
• consumer generated content used by mainstream
• audience challenge/conversation/hybrid
Link to iPod Touch advert
![Page 16: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/16.jpg)
all about eyeballs
• reach a sneeze threshold
• grab attention with title
• draw traffic in with thumbnail
• be clever with tagging
• release video simultaneously
![Page 17: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/17.jpg)
think beyond youtube
![Page 18: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/18.jpg)
think beyond google
![Page 19: Viral Video: Sneezing Fit](https://reader036.fdocuments.us/reader036/viewer/2022081511/55856ae3d8b42a472c8b45ae/html5/thumbnails/19.jpg)
measure success
•measure eyeballs and conversions - Comscore, Vidmetre, Hitwise
•measure blogsphere buzz - Neilsen’s BuzzMetric, BlogPulse, YouGov’s BrandIndex