Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012
Viparis Welcome Pack #ICCA12 MONDAY 22/10/2012
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Transcript of Viparis Welcome Pack #ICCA12 MONDAY 22/10/2012
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51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Viparis Welcome Pack
Monday October 22nd 2012
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International Congress and Convention Association.
Twitter: #ICCA12
Viparis
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International Congress and Convention Association.
Twitter: #ICCA12
The Viparis Welcome Pack
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International Congress and Convention Association.
Twitter: #ICCA12
Welcome
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International Congress and Convention Association.
Twitter: #ICCA12
Guide and Inform
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International Congress and Convention Association.
Twitter: #ICCA12
Guide and Inform
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International Congress and Convention Association.
Twitter: #ICCA12
Guide and Inform
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International Congress and Convention Association.
Twitter: #ICCA12
Transport
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International Congress and Convention Association.
Twitter: #ICCA12
Welcome
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International Congress and Convention Association.
Twitter: #ICCA12
Welcome at the venue
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International Congress and Convention Association.
Twitter: #ICCA12
Conditions
Free of charge for the organizer
Subject to eligibility conditions
2012 congressesSociété Française de CardiologieEuropean Association of UrologyEuroPCREuroanesthesiaEuropean Renal AssociationSociété Française d’OphthalmologieSociété Française Médecine d’UrgenceWorld Federation of HemophiliaCIGRE International Council on Large Electric SystemsSociété Française de RadiologieAssociation Dentaire Française
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International Congress and Convention Association.
Twitter: #ICCA12
• 180 events• 143 exhibitions• 37 congresses
• 100 days/year
• More than 150 000 visitors transported
Key figures (2009-2012)
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International Congress and Convention Association.
Twitter: #ICCA12
More visibility for the congress / exhibition
A sign of consideration towards the visitor, who is welcomed as soon as he/ she arrives in Paris
Results
Increased comfort for the visitor
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International Congress and Convention Association.
Twitter: #ICCA12
• A significant annual cost• 1 full-time employee at Viparis
Cost
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International Congress and Convention Association.
Twitter: #ICCA12
Existing business : our client’s success is our successNew business : Attract more international congresses to the destination
Objectives
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International Congress and Convention Association.
Twitter: #ICCA12
Existing business Difficult to measure client successWe transport 20% more people at each edition90% of delegates who use the service are satisfied
New businessConfirmation rate went from 12% to 25%Signed new large events like EULAR, World Gas, Euro Attractions Show, Euro-PCR, etc.
How to measure success?
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International Congress and Convention Association.
Twitter: #ICCA12
What we changed :-Days of presence for congresses vs exhibitions-Type of transport for congresses vs exhibitions-FAQ for visitors-More visible uniforms for hostesses-Explanatory flyers with maps-City maps
Adjustments
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51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Thank you!