Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012
description
Transcript of Glasgow City Marketing Bureau (2) #ICCA12 TUESDAY 23/10/2012
Glasgow City Marketing Bureau
Aileen Crawford, Head of Convention Bureau
Glasgow’s strategy for delegate build
Strong partnership – with client and PCOUnderstand strategy, aims & audiencesAdd value 1, 2, 3
1. Develop assets to grow
delegate numbers
2. Promote via existing networks and distribution
channels
3. Develop new channels
and opportunities for delegate
build
Case Study: Royal College of Paediatrics
& Child health
Postcards were produced to be distributed to potential delegates at events in 2011
Rollerbanner was designed to promote the conference and displayed in RCPCH’s Headquarters
Adverts were produced for RCPCH’s brochures and newsletter to promote the conference
Pre Conference Marketing Support
Posters were designed to promote the conference to potential delegates to go to other events and partner conferences
Other ideas:Pre Glasgow Conference Marketing
Stand at pre conference
Work with Local Contacts
Universities – 2 500 Ambassadors Public Health Organisations – GCMB has access to 3000 local doctors
Glasgow Chamber of Commerce
Scottish EnterpriseScottish Development International
Let the delegate do the talking
Glasgow, July 2011
2000 delegates
72 countries
Email Blast – GCMB support
Other ideas: Researcher to find local industry links
List of 50 Scottish companies provided by GCMB’s researcher
Other ideas: City information for the congress website
Other ideas: Video to welcome the delegates
Glasgow, Sept 2012
900 delegates