Case Analysis: Vibes, Inc.

7P Marketing Approach

Yashmin B. LumbaoAteneo Graduate School of Business

May 2010

Outline: 7Ps: Vibes, Inc.

Potential Market (who?) Primary Target Market (who?) Positioning (how?) Product (what?) Price Promo Place

Vibes, Inc. – Potential Market

Customers – those who want

to relax, be relieved Competitors – massage clinics,

spa Other stakeholders – persons with

disabilities & their dependents

Vibes, Inc. – Primary Target Market

Massage at home

Shoppers (malls)

Travelers (airports)

Vibes, Inc. – Positioning

Encourage the market to help

improve lives of persons with

disabilities (PWD) through

massage services Public awareness on the

capabilities of PWDs Limited membership

Vibes, Inc. – Product

Scientific therapeutic massage & reflexology: Massage at home Massage at booths Massage at clinics Corporate massage

Vibes, Inc. – Price

Affordable rates

Vibes, Inc. – Promo

Discounted rates during

off-peak hours

Classified ads – buy & sell and

panorama

Vibes, Inc. – Place

Near homes

High traffic areas Malls Airports

Focus within Metro Manila and nearby

provinces only

Yashmin B. LumbaoAteneo Graduate School of Business

May 2010

Case Analysis: Vibes, Inc. 7P Marketing Approach