V.I.B.E.S.

Eric C. Chua2010

Visually Impaired Brotherhood for Excellent

Services

Case Objective :To identify the 7 P’s of VIBES inc.

Potential Market

Primary Target Market

Positioning

Product

Price

Place

Promotion

Potential Market

Variety of Middle Class, Teens, Young Adults, Seniors.

Teens

Young Adults

Seniors

Primary Target Market

Middle Class who desires relaxation or temporary relief from stress.

Positioning

Visually impaired massage professionals offering low cost service.

+ =

Product

Hand And Foot Reflexology, Therapeutic Massage

Chair Massage / Bed Massage

Price

Very Affordable = More SavingsMore Savings = Happy CustomerHappy Customer = Repeat Sales

1 Hour 290 PHP

½ Hour 170 PHP

VIBES Massage Rates

Place

Promotion

Flyers, classifieds, Brochures