VentureOut in Moldova Brochure

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October 30 - November 1, 2013 Chisinau, Moldova

VentureOutSupporting Access to International

Markets for Startups & SMEs

VentureOut is an initiat ive by infoDev and CRDF Global to propel expansion-readymobile entrepreneurs into enticing international markets.


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AGENDA 1VENTUREOUT FINALISTS 4ABOUT INFODEV 6

ABOUT CRDF GLOBAL 8ABOUT VENTUREOUT 10MOBILE TITANS 11MENTORS, SPEAKERS & JUDGES 24CRDF GLOBAL TEAM 26

INFODEV TEAM 27VENTUREOUT SELECTION PROCESS 28VENTUREOUT GLOBAL REACH 29VENTUREOUT IN THE NEWS 30RESOURCES FOR ENTREPRENEURS 32

VENTUREOUT PARTNERS 33ENTERPRISE APP DEVELOPER ATLAS 34TECHCONNECT VENTUREOUT VISUAL 36BEST OF VENTUREOUT 38

POWERED BY




Table of Contents

VentureOut is an initiative by infoDev and CRDF Global to propel expansion-ready mobile entrepreneurs into enticing international markets.


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Wednesday, October 30, 2013

9:00 - 9:30Welcoming Remarks- Abdoulaye Seck, Country Manager, World Bank Moldova- Ovidiu Bujorean, Senior Manager, CRDF Global

9:30 10:30

Partnering on the mind-to-market path

Moderator: Ana Chirita, Executive Director, Moldovan Association of Private ICT Companies (ATIC)- Doina Nistor, Chief of Party USAID CEED II- Alexandr Muravschi, Senior National Advisor, GIZ- Iulia Iabanji, General Director, ODIMM (organization for SMEs)- Sperana Olaru, Project MAnager, EU Delegation to Moldova

10:30 11:00 Break

11:00 - 12:30

Internationalization through enablers case study discussion:- Lucia Usurelu, Entranse Soroca business incubator, Moldova- Oleg Stiopca, Bizgates, Moldova- Andrei Cumpanici, Hortipro, Moldova- Vasily Molochkov, Director, Mogilev Technopark, Belarus- Igor Kuryanovic, CEO, ReCommerce, Belarus

12:30 - 13:30 Lunch

13:30 - 14:15Global Networking Skills Building Session:Polish your networking skills- Ovidiu Bujorean, Senior Manager, CRDF Global, Speaker ovibees.com

14:15 - 15:00

Partnership Formation: Conversation with international tech experts- David Kirsch, Associate Professor, University of Maryland

- Philipp Kandal, Co-founder and CTO, Skobbler- Augie Rakow, Managing Associate, Orrick Emerging Companies GroupModerated by Ovidiu Bujorean, Senior Manager, CRDF Global, Speaker ovibees.com

15:00 - 15:30 Break

15:30 - 17:00

Strengthen the entrepreneurial community through providing value to entrepreneurs - In this practical session we willdiscuss how to run compelling business competitions and how to maximize the benefits of mentorship. With clear plansand skill building events, we can help unite the community and leave lasting lessons for entrepreneurial success.- Mariam Davtyan, Director, mLab Eastern Europe & Central Asia: a view from Armenia- Radu Ticiu, Coordinator, ECAbit: Eastern Europe and Central Asia network of business incubators- Gary Fowler, CEO, Fowler Intl / Skolkovo Startup Academy, Russia

Agenda


Tweet: @VOChallenge/#VOMoldova


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AgendaThursday, October 31, 2013




9:00 - 9:30Icebreaker and Entrepreneur IntroductionsOvidiu Bujorean, Senior Manager, CRDF Global and David Kirsch, Associate Professor, University of Maryland

9:30 10:30Learn: Business Model Canvas & International Customer Discovery Overview:Learn how to create your dynamic roadmap to market validation and success.David Kirsch, University of Maryland

10:30 10:45 Break

10:45 - 11:15Learn: Building a startup from emerging marketsPhilipp Kandal, Co-founder and CTO, Skobbler

11:15 - 12:00Learn: Top 10 monetization hacks on mobilePhilipp Kandal, Co-founder and CTO, Skobbler

12:00 - 13:00 Lunch

13:00 - 14:00Learn: Understand international marketing and sales techniques.Amir Hasson, Chief Development Officer, Oxigen

14:00 - 14:45

Learn & Do: Investor Pitching Session:Learn how to tell a story and convince an investor to buy-in to your vision. All entrepreneurs will have an opportunity topractice their elevator pitches.David Kirsch, University of Maryland & Amir Hasson, Oxigen

14:45 - 15:00 Break

15:00 - 15:45Learn: How to build a kick-ass product: Introduction to productPhilipp Kandal, Co-founder and CTO, Skobbler

15:45 - 16:25

Mentorship - Session One : 13 ventures are divided into two groups (Group A & B)Group A VentureOut Entrepreneurs: One-on-one mentorship to go over business presentation and overall questions offeasibility and internationalization.Group B Entrepreneurs: Interactive learning environment to ask questions and work on presentations for future use.

16:25 - 17:00

Mentorship - Session Two : 13 ventures are divided into two groups (group A & B)Group B. VentureOut Entrepreneurs: One-on-one mentorship to go over business presentation and overall questions offeasibility and internationalization.Group A entrepreneurs: Interactive learning environment to ask questions and work on presentations for future use.

17:00 - 17:30 Debrief and preparation with entrepreneurs about the following day


Tweet: @VOChallenge/#VOMoldova


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Markets for Startups & SMEsAgendaFriday, November 1, 2013

9:00 9:45 Learn: Determining Cost Structure and Revenue Streams - David Kirsch, University of Maryland

9:45 10:15Do: Determine Value of your App Internationally:Practice determining your value delivered to the customers abroad, what problem you solve, your customer segments, &your channels to reach customers- David Kirsch, University of Maryland

10:15 - 10:45 Localizing your Mobile Business - Augie Rakow, Orrick Emerging Companies Group

10:45 11:00 Break

11:00 11:30 Learn: Access to Finance: Crowdfunding Platforms- David Kirsch, University of Maryland

11:30 12:00 Your App on Multiple Platforms - Luca Sale, Developer Relations, Blackberry

12:00 13:00 Lunch

13:00 14:30

Dragons Den Part I Open to public5 entrepreneurs from Africa and 3 from the Caribbean Islands pitch for a total of 10 minutes each. Presentations/ Q&A 5min each (in alphabetical order)

Africa: 1. Go Metro, Justin Coetzee,South Africa 2. Marodi TV, Jimmy Kumako, Senegal 3. Nearest Locator, Ayoola Ajebeku, Nigeria 4. ProWork, Francis Onwumere, Nigeria 5. Waabeh, Kingori Maina and Jeff Maina, KenyaCaribbean Islands: 1. Grik.ly, Dwayne Samuels, Jamaica 2. M.A.D.E., Ade Inniss-King and Madonna Corrian, Trinidad &Tobago 3. SweetSOA, Jerome Campbell, Jamaica

14:30 15:00 Break

15:00 16:00

Dragons Den Part II Open to public5 entrepreneurs from Europe/Central Asia pitch for a total of 10 minutes each. Presentations/Q&A 5 min each (inalphabetical order) 1. Idram Mobile Wallet, Gevorg Poghosyan, Armenia 2. Manifesto, Dorian Postevca, Moldova 3. Teddy, the Guardian, Josipa Majic and Ana Burica, Croatia 4. Tuning Fork, Dilara Rustamzadeh, Azerbaijan 5. X-Rift, Daniel Tonkopiy, Ukraine

16:00 16:45 Judging deliberation / Reception for participants

16:45 17:30 Award Ceremony



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About infoDEV


infoDev is a global innovation and entrepreneurship program in the World Bank. infoDev works to improve competitiveness, employ-ment and sustainable, inclusive growth by helping innovative ventures succeed in the areas of mobile technology, clean tech and

agribusiness. We focus on finding and strengthening the organic innovationcommunities emerging today, and in supporting innovators and entrepreneurs in developing countries from the ground up.

As a whole, infoDev works through:

BUSINESS ENABLERSincluding incubators, co-creation hubs, business acceleration programs, ecosystem development andcommunity strengthening interventions, idea and business plan contests, and mentorship schemes.

ACCESS TO FINANCEinitiatives that assist entrepreneurs to secure seed capital or other early-stage financing.

NETWORKS AND CAPACITY BUILDINGprograms that convene entrepreneurs, investors, donors, policy makers, private sectorpartners, mentors and other stakeholders for the purpose of sharing knowledge, building trust, learning from each others experiences,as well as for training and skills development.

KNOWLEDGE PRODUCTSthat allow us to share cutting-edge research results with partners, and to integrate them into our

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infoDevs Advantage

Being part of the wider World Bank Group, our work extends around the

world, allowing us to leverage the ideas and lessons generated in one

country for the benet of other countries. Our stakeholders in develop-

ing countries create and design praccal soluons with infoDev and workwith us as partners in ensuring

success on the ground. These stakeholders and our networks also

request reliable and rigorous research and parcipate in infoDevs

research and knowledge agenda. This research, which draws upon

grassroots voices, in turn informs eecve operaons. Further, infoDevs

analycal products, such as toolkits, best pracce guides, issue briefs and

studies, help naonal and subnaonal policymakers consider how

innovaon ecosystems and conducive regulatory environments assist

innovators and entrepreneurs to increase producvity and growth.

Over the past few years, infoDev has built on its success in incubang

technology-enabled businesses to launch specialized programs aimed

at promong the growth of new ventures in the mobile, climate and

agribusiness sectors. Supporng these strategic sectors contributes to

broader growth and compeveness, and leads to the development of

value-adding jobs suited to the new knowledge economy.

Our mobile, climate and agribusiness programs provide technology tesng

facilies, formal or informal mentorship, training courses, and regular

mul-stakeholder networking opportunies, as well as tradional business

incubaon services. In cases where the entrepreneurial ecosystem is in

the early stages of formaon and the demand for a physical incubator

does not yet exist, infoDev has invested in informal communies, or

hubs, that act as focal points for entrepreneurs. These hubs oer regular

events, workshops, mentoring and compeons, promong further

ecosystem development.

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CRDF Global is a private, non-governmental organization

committed to promoting peace and prosperity through science and

technology. Its innovation and entrepreneurship-focused programs

develop technology commercialization capabilities and sustaining

networks abroad. Domestically, CRDF Global helps to create more

viable investment, partnership and collaborative opportunities

for American businesses and scientists who gain access to topinternational research and expertise.

Innovation Ecosystem Development

CRDF Global believes in the bottom-up approach in building the local ecosystems

and supports local entrepreneurship initiatives by identifying leaders, existing

programs and the gaps in the system.

Assisting with the formation of new technology commercialization

offices and incubators

Strategic planning

Management training and educational outreach

Comprehensive programs designed to enhance entrepreneurship culture

Assisting with investment capital infrastructure development

Startup Support

Small and medium enterprises (SMEs) are the backbone of all economies and the

source of growth and dynamism. CRDF Global offers a comprehensive suite of

programs designed to nurture these early-stage companies.

Identifying promising business opportunities, funders, partners and

resource

Designing and executing acceleration programs

Comprehensive skill development training

Access to sources of fundingInnovation

Technology Acceleration

CRDF Global promotes business growth by supporting students, researchers

and technology developers who believe that their product or service is viable

commercially. Programs guide them through the process of commercialization by

honing their skills and helping them to grow and realize their market potential.

Identifying intellectual property with commercial potential in

universities and corporations

Hands-on training in technology transfer and intellectual property rights

Online technology commercialization courses

Technology valuation and market assessment


About CRDF Global

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Increasing Opportunities for Early-Stage Entrepreneurs

In the search for entrepreneurs with innovative technology ideas that can address

a problem affecting their country or region, the Global Innovation through Science

and Technology (GIST) Initiative has implemented the GIS TTech-I Competition,

attracting close to 200 teams from the Middle East, Africa, and Central and South

East Asia. Among them was CardioDiagnostics, a Lebanese startup founded by

Ziad Sankari. Ziad lost his father at the age of 17 to a heart attack, which inspired

him to create a medical device that monitors cardiac patients outside the hospital

around the clock. This idea earned him a top prize of the competition awarded at

the Second Global Entrepreneurship Summit on December 3-5, 2011 in Istanbul,

Turkey. CardioDiagnostics has been given a strong start for a global success with

$20,000 in seed funding, hands-on training with serial entrepreneurs and business

mentors, global media exposure by MSNBC and Wired Magazine, an upcoming trip

to Silicon Valley and participation in the MIT Global Startup Workshop.

Transforming Technology

CRDF Global has trained more than 300 technology transfer managers and assisted

eight leading research universities with establishing technology transfer offices,

which significantly contributed to the establishment of the local innovation

ecosystem. The Programs include professional skills development seminars,

workshops, academia and industry international conferences, and site visits to

the United States for technology transfer professionals. Similar activities have

strengthened the technology commercialization capabilities of more than 20

research universities of the Russian Federation.

Accessing U.S. Markets

Since 2005, CRDF Global has implemented more than 20 U.S. travel programs for

close to 90 participants representing dozens of universities, research institutes

and technology companies from Russia, Armenia and Azerbaijan and collaborated

with such prominent U.S. organizations as MIT, Babson College, Garage Technology

Ventures, Plug & Play Incubator, CleanTech Open and others. Based on the scalableand highly customizable format of the Innovation U.S. travel programs and

existing cache of experience, best practices and partners, CRDF Global designs and

implements programs that perfectly fit the objectives and needs of a diverse range

of partner organizations in emerging markets.

Building Institutional Capacity

Since 2005, CRDF Global has partnered with the Enterprise Incubator Foundation

(EIF), one of the most successful IT-focused technology business incubators and

consulting companies in the Caucasus region, to implement its Science and

Technology Entrepreneurship Program (STEP). With co-funding from the Ministry

of Economy of the Republic of Armenia, EIF implemented more than 15 STEP

activities including the Business Partnership Grant (BPG) program, Innovation

Forums, cluster seminars, business trainings for scientific community, legal and

accounting seminars and matchmaking events. Through its partnership with

CRDF Global, EIF strengthened communication channels between science and

private sectors, gained broader access to the U.S. business network and scaled

up its outreach and programs to non-IT sectorsbecoming one of the focalentrepreneurship-support organizations in Armenia and in the region.

Providing Access to Capital

The ecoFridge, a revolutionary refrigeration system used to transport perishable

products, was developed by a team of Ukrainian scientists with a U.S. business

partner who participated in a CRDF Global research and development grant

competition. CRDF Global provided training and mentorship to the team to

prepare them to effectively pitch the ecoFridge at a venture forum in Los Angeles,

CA. As a result, the team obtained $2.2 million of follow-on capital investment to

develop their business, and EcoFridge is now being adopted by companies around

the world who appreciate its environmental benefits and cost efficiency.

Ziad Sankari, CardioDiagnostics





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VentureOut is an initiative of infoDev in collaboration with CRDF Global to propel expansion-ready mobile entrepreneurs into

international markets. VentureOut will support hundreds of entrepreneurs through hands-on training, virtual learning opportunities,

mentorship, international exposure, and seed funding. Entrepreneurs come from local technology community partners located in

eight countries: Armenia, Jamaica, Kenya, Macedonia, Nigeria, Senegal, South Africa and Trinidad & Tobago.

VentureOut ChallengePropel your mobile app globally

Components of VentureOut Challenge:

SEED FUNDING

Top 13 entrepreneurs will have a shot for one of three $10,000 prizes at the Dragons Den Pitching

Competition in Chisinau, Moldova this October 30 - November 1.

MENTORSHIP

Top 13 Entrepreneurs will be matched with mobile app mentors from around the globe

Mentors guide app entreprenuers through Lean Startup Method to effectively break into new markets.

EXPERTISE

Through interactive webinars, the TechConnect VentureOut, individual feedback from the competition

and educational meetings hosted by the VentureOut network of local enablers the mobile app

developer community accesses global mobile expertise.

@VOChallenge/#VOMoldovafacebook/VentureOutChallenge www.ventureoutchallenge.org



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Markets for Startups & SMEsMobile Titans

GoMetro

GoMetro is the most accurate transit app for emerging markets,

providing public transport informaon including trains, buses,

rapid transit, and taxis in one app. GoMetro has 450,000 unique

visitors a month since launching in 2012, and has generated

R1,000,000 in its rst year of operaons in four South African

cies.

The developers plan to take the app global by connecng with

country managers and approaching markeng and communic-

aons managers of each transport mode in a city they target.

In addion to the market push, GoMetro publishes academic

papers at Transit Conferences such as UITP, and has set up an

informaonal website to aract internaonal interest.

Founder Jusn Coetzee is a civil engineer, with a PrEng from

ECSA, and a Masters in Transportaon Engineering. He is the

driving force behind GoMetro, straddling the business and

government spheres to deliver scalable value to all partners

and stakeholders. He has already successfully negoated mul-

-layered partnerships in South Africa.

gometroapp.com

gometro.co.za/metrogp/beta

Jusn COETZEESouth AfricaCategory: Navigaon

AFRICA



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Marodi TV

Marodi.tv lets users in Senegal and Cameroon catch their favor-

ite TV shows anyme online or through their mobile app. It is

the rst app dedicated to replay TV in Africa and is free and scal-

able to more than 1 million unique users. The app already has a

web plaorm with 70,000 unique visitors, and predict a target of

1 million visitors by the end of 2014. Marodi.tv will soon provide

video from other Sub-Saharan countries (Ivory Coast, Benin) by

the end of 2013.

Jimmy Kumako is the app creator and developer. He graduated

from Telcom Paristech, a leading engineering school of Telecom-

municaons in France and Western Europe.

hp://www.marodi.tv

Jimmy KUMAKOSenegalCategory:Entertainment/games

AFRICA



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Nearest Locator

Nearest Locator is a locaon based mobile app that helps users easily

and accurately nd important locaons and contact informaon for

nearby ATMs, banks, eateries, hospitals, and more. In developing

countries, Nearest Locator has a more accurate database for local

vendors and retailers than competors like Google.

Since April 2013, the app has goen over 46,000 downloads, and

users have said they prefer it to other locaon-based apps because of

its simplicity and accuracy. Though originally developed for Nigerians,

now the app is mostly downloaded and used in India, South Africa,

Ghana, Kenya, Mexico, and Egypt. The app has received support from

mobile phone manufacturers like Nokia, Samsung and Tecno (the

fastest growing phone manufacturer in Africa), who are preloading it

on some of their new phones for the African market and also featuringon their app stores in India and other African countries. Recently, the

app got internaonally endorsed by MTN Nigeria, the biggest mobile

network operator in the country. They are working with the Independ -

ent Nigerian Electoral Commission use the app to help cizens locate

their closest vong locaon during elecons.

Ayoola Ajebeku is the lead developer and team coordinator. He has

an advanced diploma in Informaon Technology and has worked with

various startups in building their mobile apps.

www.getnearest.com

Ayoola AJEBEKUNigeriaCategory: Navigaon

AFRICA



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Prowork

Many businesses in emerging markets face massive loss of pro-

ducvity as a result of dispersing their project acvies across

dierent improvised media. This is because most tradional

project management tools are dicult to use, not collaborave,

or not available on mobile.

Prowork is a collaborave project management soluon for

business. It empowers businesses and helps them lower costs

by bringing project management and collaboraon together on

one plaorm, and making it mobile, real-me, ubiquitous, and

business intelligent.

With beer internet connecvity businesses in emerging mar-

kets with populaons over 1 billion, will embrace innovavecloud soluons like Prowork to save cost, and improve eciency.

The team plans to internaonalize Prowork through language

localizaon and partnerships across Sub Saharan Africa and

South America.

CEO Francis Onwumere has more than a decade of professional

experience as a technology and business developer, and has

worked for numerous large organizaons like the IFC with SME

Toolkit Nigeria.

hp://prowork.me

Francis ONWUMERENigeriaCategory: Producvity

AFRICA



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Waabeh

Waabeh is Africas audio marketplace for music and online radio,

helping users discover new music from the connent. Currently

Waabeh is available on the Web, and as a nave app for Android

and Windows 8 with easy-to-use design that takes the headache

out of discovering new as well as vintage African sounds and

puts the focus back on what is important; the music you love.

Waabeh went live in March, 2013 and has since seen 212,000+

plays/streams, 7,500+ downloads (free/premium), and has

1,500+ registered users. The team plans to partner with web-

sites, magazines, and clients to help market Waabeh to the

diaspora community. The website is accessible globally, and the

team is working to localize the language.

Kingori Maina is the CTO handling all the infrastructure and back

end development. He has previously worked for Orange-Telkom

(Engineering), Safaricom (IT) and Samsung in digital & content

ecosystem management roles.

hps://waabeh.com/

Kingori MAINAJe MAINAKenyaCategory:Entertainment/Games

AFRICA



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IdramMobile Wallet

In Armenia, to pay ulies, loans, taxes, or send or receive

money, cizens have to go to banks, post oces, and municip -

ality oces. These methods are me consuming and dicult

for cizens who are not in Armenia to pay their taxes. Idram

Mobile Wallet allows users to make instant payments and moneytransfers, replacing tradional payment methods. Currently the

applicaon has more than 10,000 users in Armenia and abroad,

20% of whom use the app regularly.

To internaonalize their product, Idram has a strategy to convert

Idram units to local payment systems of dierent countries,

giving foreign customers the opportunity to make transfers.

By building a strong network and integrang to internaonal

payment systems, Idram will act as an intermediary betweenconsumers and service providers from various countries. As a

result, consumers in Moldova, using local currency, can pay for

goods and services while in Poland, via Idram Mobile Wallet.

Idram already has partnerships in Georgia, Belarus, Russia, and

the Netherlands.hp://mobile.idram.am

Gevorg POGHOSYANArmeniaCategory:Finance

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ManifestoThe Instant Newsmaker

Manifesto allows users to immediately shoot video or capture

audio with one tap and make it public with a click. Manifesto

provides both instant capture and content sharing, unlike other

apps that focus only on one or the other. During its free promo-

onal period, the app was downloaded 30,000 mes in 48 hours.

From its launch in Summer 2013, the app has received 15 paid

downloads per day from virtually zero, and has an average 5 star

rang from many of its users. Because of UX and design, the app

could be easily scaled to other regions. Their internaonalizaon

strategy consists of localizing promo material and designing the

app for users in dierent languages.

Cofounder Dorian Postevca runs a dynamic but scalable team of

three. With ten years of experience, he is the head of internet

services in Orange Moldova. He also founded www.zap.md the

most popular online store in Moldova.

www.seemanifesto.com

Dorian POSTEVCAMoldovaCategory: Social Networking

EASTE

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TeddyThe Guardian

Teddy The Guardian is an individually designed plush teddy bear

with built-in medical sensors that track a childs vital signs and

send recorded values wirelessly to a physicians tablet or web

applicaon. The product provides parents with a mobile app tovisualize and measure their childrens vital signs in an intuive,

stress-free way.

The team develops an app that combines the long and rich tra-

dions of the Croaan texle industry, state-of-the-art medical

sensors, and open-source plaorms.

Since July, 2013, Teddy The Guardian has received $100,000 in

pre-orders from 130 customers. The company has been contac-ted by dozens of potenal retailers and distributors. They are

arranging two clinical trials in the US and UK and are about to

establish a partnership with the University of Hudderseld in the

UK.

www.teddytheguardian.com

Ana BURICAJosipa MAJICCroaaCategory: Health

EASTE

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19VentureOut is an initiative by infoDev and CRDF Global to propel expansion-ready mobile entrepreneurs into enticing international markets.




Tuning Fork

Tuning Fork mobile app is the newest tool to help singers sing in

tune. A graphic displays the songs correct notes and gives the

user an assessment of how well they performed at the end of

the song. This new karaoke app oers its users not only the joy

of singing, but at the same me helps them improve.

The development team plans to add internaonal music to the

app, and promote it through Facebook ads, Google Play, and the

app store. Team leader Dilara Rustam-zadeh is a musician and IT

Specialist. She graduated with honors in Informaon Technology

and Systems and is currently enrolled in a masters program at

Caucasus University for Compung Science. She is an entrepren-

eur in Baku at Azercell - Barama Innovaon Center.

www.tuningfork.az

Dilara RUSTAM-ZADEHAzerbaijanCategory: Entertainment/Games

EASTERNE

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X-Rift

X-Ri is one of the rst augmented reality game systems to hit

the market. It is currently being tested by 6000 customers in

74 countries. Augmented reality is primarily a locaon based

technology for mobile devices that allows gamers to interact

with objects and spaces in real life. If present, gamers can eveninteract with others within the half-real, half-game world around

them.

X-Ri havent just created a game within exisng system, they

are creang the precedent for how future augmented reality

games will funcon. This system will be integrated into advert-

ising technology, messaging, design and others. Augmented

reality isnt just a new way of gaming, it is a new way of monet -

izing and adversing. X-Ri is a free-to-play game with in-apppurchases. There is also a premium subscripon that improves

the gaming performance and experience.

X-Ri has already garnered media aenon from internaonal

magazines from France, China, Armenia, Hungary and Germany.

Founder, Daniel Tonkop has a decade of experience in bringing

up new ventures and has run 7 IT projects. The game has been

awarded The Best Mobile App in Europe and Central Asia by

mLab & Enterprise Incubator Foundaon as well as The Best

Startup in Ukraine by Global Thinkers Forum.

x-ri.com

Daniel TONKOPIYUkraineCategory: Entertainment/Games

EASTERNE

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Grik.ly

Grik.ly is a business networking applicaon that works to replace

the unmeasurable use of the tradional business card and allows

users to share contact details easily, while remembering who

theyve met and where theyve met them. Grik.ly also allowsusers to stay updated when individuals change any informaon

on their business card.

Grik.lys strategy for internaonalizaon focuses on building

their user base through strategic partnerships, using SEO and

blog posts, giving rst hand demos at conferences, and adding

experienced mentors to their board. Grik.ly launched their MVP

to the general public on the Windows Phone plaorm in 2013

and are developing versions for Android and iOS.

Director Dwayne Samuels is a mentee of the Branson Center of

Entrepreneurship and studied Computer Informaon Science at

the Northern Caribbean University.

grik.ly

Dwayne SAMUELSJamaicaCategory: ProducvityC

ARIBBEAN

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In 2012 Trinidad & Tobago experienced ash ooding that caused

over US $15 million in damages in Diego Marn. In Hai, a 7.0

magnitude earthquake struck in 2010, resulng in at least US

$8 billion in damages and le hundreds of thousands dead.M.A.D.E. creates value for its users by eecvely delivering

aconable, locaon-specic informaon about natural disasters

and emergencies, and connects those in need directly with rst

responders and disaster response coordinators, enabling them

to opmally allocate resources, something greatly lacking in the

Caribbean. Built from the ground up to run on mulple servers and

coded in line with best pracces, M.A.D.E. is designed for scalability.

M.A.D.E. will be launched in T&T as a pilot project, and subsequently

released in phases throughout the English-speaking Caribbean. Theapp will then be localized for the Spanish, French, and Dutch-speaking

Caribbean. In order to build the core user base, targeted adversing

to specic disaster prone market segments such as terary educaon

students, working professionals, daily commuters, farmers and local

government agencies is the rst priority.

The project director, Ade Inniss-King has een years of experience

at Kronus Geological Services Limited, a geological consultancy

operang in Trinidad and Tobago whose major clients includeCentrica Energy, BG T&T, BHP Billiton, and Repsol YPF.

Ade INNISS-KINGElisia Madonna CORRIANTrinidad & TobagoCategory: Safety

M.A.D.E.My App for Disasters andEmergencies

CAR

IBBEAN


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SweetSOA

With the rapid adopon of mobile devices, companies look to

provide mobile soluons that grow their businesses. This is a

challenging task for companies as specialized app development

can be an expensive, complicated, and lengthy process.

SweetSOA provides a generic mobile applicaon that companies

can easily customize specic to their needs. Unlike other solu-

ons, this app gives businesses the ability to create customized

low cost mobile soluons without requiring the user to do any

programming.

SweetSOAs internaonalizaon strategy focuses on a markeng

campaign targeng technology professionals that need a mobileapp for their business. SweetSOA plans to partner with web ser-

vice technologies like SoapUI, which averages 20,000 downloads

per week.

Team leader Jerome Campbell is a Senior Systems Analyst with

more than seven years in enterprise soware development and

a passion for innovaon.

www.sweetandsoa.com

Jerome CAMPBELLJamaicaCategory: Producvity

CAR

IBBEAN

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Markets for Startups & SMEsMentors,Speakers & Judges

Philipp KandalCo-Founder & CTO

Speciality

Mobile Technology

de.linkedin.com/

in/philippkandal

Speciality

Venture Creaon &

Entrepreneurship

Dr. David KirschAssociate Professor of

Management &Entrepreneurship

www.linkedin.

com/pub/david-

kirsch/0/5a0/ba0

Speciality

Startup Creaon & Investment

Augie RakowLawyer for Startups

www.linkedin.com/in/augierakowSpeciality


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SimonObstbaum

Owner &General Manager

de.linkedin.com/pub/simon-obstbaum/7/b2a/915

Speciality

Web development

& Mobile Applicaons

AmirAlexanderHassonChief DevelopmentOcer

www.linkedin.com/pub/amir-alexander-hasson/0/695/167

Speciality

Business Development,Strategy & Finance

Speciality

a Serial traveller, webenthusiast and UI

perfeconist.

Luca SaleDeveloper Relaons

uk.linkedin.com/pub/luca-sale/4a/293/73a

Mentors,Speakers & Judges

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Markets for Startups & SMEsCRDF Global TeamNatalia Pipia, Associate Program Director, Entrepreneurship & Innovation, CRDF Global

www.linkedin.com/in/nataliapipia

Natalia Pipia develops and oversees Entrepreneurship & Innovation Programs at CRDF Global. She expands and

generates new opportunities with the private sector, foundations, and international organizations that share

CRDF Globals mission of advancing technology entrepreneurship in emerging economies. She executes several

programs, including GIST and VentureOut Initiative, that support hundreds of early stage entrepreneurs in the

Middle East, Africa, Eurasia, South East Asia, and the Caribbean regions by providing education, technical skills,

seed funding, and U.S. market access to entrepreneurs. She holds a M.A. in International Relations from the PaulH. Nitze School of Advanced International Studies (SAIS), Johns Hopkins University.

Ovidiu Bujorean, Senior Manager, CRDF Global www.linkedin.com/in/bujorean

Ovidiu manages The GIST Initiative, a global enterprise that builds dynamic entrepreneurial ecosystems in 54

countries. Ovidiu built a network of global partnerships with likeminded organizations such as MIT Enterprise

Forum, Startup Malaysia, TOBB/ Tepav, Infodev and Microsoft as well as attracted the support of globally recognized

entrepreneurs and investors such as Jeff Hoffman cofounder and former CEO of Priceline, Nolan Bushnell Co-

founder of Atari and Ali Sabanc, Chairman of Pegasus Airlines. He was Senior Associate at Rudyard Partners, a

private equity firm focused on investing in consumer technologies. Ovidiu founded LEADERS, an organization thatimpacted the lives of 10K+ young leaders and entrepreneurs in Romania and Southern-Eastern Europe.

Amanda Gant, Associate Program Manager, CRDF Global

www.linkedin.com/in/amandalynngant

Amanda Gant joined GIST in March 2012, working with international partners to organize startup boot camps

and virtual mentorship programs. Amanda has long had the entrepreneurship bug, selling bracelets on the beach

of her hometown since middle school, an experience that inspired her to study international development with

the hope of empowering others to realize their dreams by starting their own businesses. Amanda supports her

local community by organizing the annual Glover Park Day, which showcases local area businesses and non-

profits; she also leads service-oriented ecotourism trips to Nicaragua to promote travel and cultural exchange.


Fidan Karimova, Associate Program Manager, CRDF Global

www.linkedin.com/in/fidankarimova

Fidan Karimova joined GIST in October 2012, focusing on GISTs media and communications efforts, as well as

implementing the GIST TechConnect live video broadcasts. Since she joined the team, GISTs social network

has seen a two-fold increase, from 80K to 200K+ followers, and the live broadcasts have reached over 6,500

viewers around the globe. She has traveled extensively, including living abroad in China, Italy, and Spain and

working for the summer at the UN in Azerbaijan. Fidan has a degree in International Business and Environmental

Management and enjoys combining those two fields of interest in her work.

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Markets for Startups & SMEsInfoDev Team

Angelique Mannella, Consultant, infoDev ca.linkedin.com/in/angeliquemannella/

Angelique Mannella has 13 years of experience in technology product design, and has lived in 6 countries

worldwide. She began her career as a semiconductor designer, and subsequently worked in consulting, business

development, and product management in Canada, Singapore and Finland. Angelique is a professional engineer,

and has degrees from McGill University (BEng), the London School of Economics (MSc), & INSEAD (MBA).

Heidi Humala, Task Manager, infoDev www.linkedin.com/in/heidihumala

Heidi Humala manages infoDevs business incubation projects in Eastern Europe & Central Asia and its Global

Business Incubation Management Training Program. She contributes to projects in Sub-Saharan Africa and the

Caribbean and has launched a number of new partnerships for infoDevs work program. She also leads a number

of knowledge products related to incubator management and service models. Heidi has overseen the delivery ofinfoDevs training program to about 1000 innovation & entrepreneurship practitioners and the certification of more

than 60 trainers worldwide. A national of Finland, Heidi has lived in 10 countries across 3 continents and holds an

MBA from the Central European University in Budapest as well as an MA in European Studies.

Stefan Schandera, Regional Facilitator, infoDev de.linkedin.com/in/stefanschandera

Mr. Stefan Schandera studied international business studies in Ireland and business administration, as well as

East European studies in Germany. As a student, he served as chief executive manager of a political youth party

during early transition stage in East Germany. Later, Mr. Schandera co-founded a public relations company andmanaged a business and strategy consulting company with focus on innovative enterprises and government.

Since 2002, Mr. Schandera has been supporting SME and innovation development focusing on business

incubators in CIS countries. Since 2006, Stefan has been facilitating the Eastern European and Central Asian

region of the infoDev business incubator initiative.

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VentureOutSelection Process


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VentureOutGlobal Reach

VentureOut Countries: (33)

Albania, Armenia, Azerbaijan,

Belarus, Bosnia and Herzegovina,

Bulgaria, Croatia, Czech Republic,

Georgia, Hungary, Jamaica,

Kazakhstan, Kenya, Kosovo,Kyrgyzstan, Macedonia, Moldova,

Montenegro, Nigeria, Poland,

Romania, Rwanda, Senegal,

Serbia, Slovakia, Slovenia, South

Africa, Tajikistan, Tanzania,

Trinidad & Tobago, Turkmenistan,

Uganda, Ukraine or Uzbekistan

Countries with VentureOutapplicants: (19)1. Armenia2. Azerbaijan3. Bulgaria4. Croatia5. Georgia6. Jamaica7. Kazakhstan8. Kenya9. Macedonia10. Moldova

11. Nigeria12. Romania13. Senegal14. Slovenia15. South Africa16. Tanzania17. Trinidad & Tobago18. Uganda19. Ukraine

Webinars presented from:1. San Francisco, CA2. Washington, DC3. Dubai UAE

VentureOut Finalist Events:

TechCrunch Disrupt Europe Berlin, Germany

VentureOut in Moldova Chisinau, Moldova

TechConnect viewing sites:1. USA, Washington, DC2. South Africa, Johannesburg3. South Africa, Capetown4. Lagos, Nigeria5. Trinidad & Tobago6. Senegal7. Kingston, Jamaica8. Macedonia9. Armenia

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VentureOutin the News

VENTUREOUT CHALLENGE: A CHANCE FOR MOBILE STARTUPS TO WIN

$10,000 SEED FUNDINGMobile app entrepreneurs from 31 countries will compete in the VentureOut Challenge to enter

theDragons Den in Chisinau, Moldova, during an internaonal mobile meeng organized byinfoDev of the

World Bank.

hp://ny.cc/Netocrac

VENTUREOUT 2013 SEMIFINALISTS FROM TRINIDADA few weeks ago I posted a link to the VentureOut Challenge for mobile app entrepreneurs on my twier

stream. According to their website, at stake is $10,000 seed funding; Mentorship with internaonal andregional mobile experts; Dragons Den exposion in Chisinau, Moldova; and TechCrunch Disrupt Europe

Scholarship to Berlin.

hp://ny.cc/T3CHTT

VENTURE OUT CHALLENGE OPEN TO JAMAICAN MOBILE APP DEVELOPERS

AND ENTREPRENEURSAccording to global consultants PwC, the number of mobile telephone subscripons in Africa exploded

from 16 million in 2000 to 246 million in 2008 and to more than 500 million now. Seeking to nd and

foster even more successful mobile apps, infoDev at the World Bank and CRDF Global partner to create

the VentureOut Program that will be implemented this August through November 2013.

hp://ny.cc/SiliconCaribe


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VentureOutin the News

5 AFRICAN STARTUPS AMONG VENTUREOUT COMPETITION FINALISTS

The startups Nigerias Nearest Locator and Prowork, Senegals Marodi.tv, South African GoMetro and

Kenyan Waabeh join nine other nalists from Europe and the Caribbean to compete in front of a live

audience of mobile experts in Chisinau, Moldova, on November 1, for the top prize.

hp://ny.cc/Humanipo

2 NIGERIAN FINALISTS IN VENTUREOUT MOBILE APPS CONTESTTwo Nigerian designed applicaons, Nearest Locator and Prowork, are among 13 nalists selected for

the VentureOut Challengean iniave of infoDev and CRDF Global with support from Co-creaon Hub

Nigeria.

hp://ny.cc/PMNews

VENTUREOUT CHALLENGE, INTERNATIONALIZE YOUR APPinfoDev at the World Bank and CRDF Global have announced VentureOut, a new iniave that is aimed to

support of entrepreneurs through hands-on training, virtual learning opportunies, mentorship, interna-

onal exposure, and seed funding.

hp://ny.cc/Digjitale

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Resources forEntrepreneurs

Non-Government ProgramsEntrepreneur Week - www.entrepreneurweek.net

Entrepreneur Meetup - entrepreneur.meetup.com

Global Community for Advancing Studies on Entrepreneurship - www.gcase.org

10,000 Women Initiative - www.goldmansachs.com/citizenship/10000women/Global Entrepreneurship Leadership Symposium - entrepreneurship.intel.com/community/gels-community

Global Entrepreneurship Week - www.unleashingideas.org

Microsoft BizSpark - www.mitef.org

Global Student Entrepreneur Awards - www.gsea.org

YoungEntrepreneur.com - www.youngentrepreneur.com/about-us

Entrepreneur and Business NewsEntrepreneur www.entrepreneur.com

News and resources for business, finance, technology, marketing, startups, etc.

Inc.com www.inc.com

News resource for business, finance, technology, leadership & management, sales, start-ups, etc.

Red Herring www.redherring.com

Technology news resources

VentureBeat www.venturebeat.com

News resource for technology and finances

Afriqueitnews - www.afriqueitnews.com

The leading West African website for tech startup news


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VentureOutPartners

IMPLEMENTED THROUGH PARTNERSHIP BETWEEN

AFRICA REGION

EASTERN EUROPE & CENTRAL ASIA

CARIBBEAN

MEDIA PARTNER TECHNOLOGY PARTNER


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INTERNATIONALIZING YOUR MOBILE APP


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MOST IMPORTANT MONETIZATION

AMIRALEXANDERHASSON

SCOTTHARTLEY

ANDRESBLANK

Deploying technology in India:Proved the technology worked and customers liked it.Then pilots in 6 countries.

Create something that people love,then figure out what you do.

Sustain yourselfthrough customer acquisition

Pick a business model in line with where you are,and what people are willing to pay for

To monetize well with advertising,it needs to become one of the mainobjectives of the company

Internationalization strategy:Partnerships with local institutions with a realneed for mobile technology

Identify the drivers of the problem,from the customers perspective

Viral marketing:Figure out how your app can make the user look goodin front of their friends

Criteria as an investor when looking at ventures:Whats the key problem youre solving?Whats the solution youre providing?Why is this really relevant right now?

Content marketing:Content leading, marketing falling behind

Customer AcquisitionFirst think if its useful fo 1 or 2 people

Start with a Minimal Viable Productand get 10-20 "ideal customers"

Then think about growthStrategies: Localization, reinforcing the natural sharing mechanisms,

+ +

$ $

Balance between

growth and monetization

reach millions of users

Main model is advertising forcompanies not sellingsomething physical,and that can

Eric Ries (Lean Startup):

Build, measure, go out and talk to your customers

Team DNA, technology and assets, unit economics

Proxies of value (metrics): revenue, growth over time,user acquisition strategy, install base

Tools: MixPanel, Localytics, Google Analytics,

Facebook internal analytics,Localize your app (open-source translation),Smart Link

giving them more info they want to consume,paying for customer acquisition

Advertising, customization(virtual goods, baseline service)

Demonstrate willingness to pay,then route transactions through the app

Freemium models(Skype, Facebook)

ii

+ +

Chief Development

Officer at Oxigen

http://www.linkedin.com/

pub/amir-alexander-hasson/0/695/167

http://www.linkedin.com/in/andresblank

http://www.linkedin.com/in/scotthartley

Co-founder and

COO of Pixable

Partner at Mohr

Davidow Ventures

+

LevelUp:"We don't want to be profitable,we want to be big"


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Markets for Startups & SMEsBest of VentureOut

THREE IDEAS I HAD NOT

THOUGHT OF BEFORE:

WEBSITES I HAVE TO CHECK OUT: TOP FIVE PEOPLE TO

FOLLOW UP WITH:

THINGS I FEEL INSPIRED

TO DO AFTER MOLDOVA:

MOST INTERESTING IDEA I HAD:

FAVORITE QUOTES:

PRESENTATIONS I MUST

CHECK ON LATER:

PEOPLE I WANT TO FOLLOW ON TWITTER:

@

@

@

@

@

@


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Markets for Startups & SMEsNotes


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Supporting Access to InternationalMarkets for Startups & SMEsNotes


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Supporting Access to InternationalMarkets for Startups & SMEsNotes



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POWERED BY

HOW TO GET INVOLVED:

www.ventureoutchallenge.org

facebook.com/ VentureOutChallenge

@VOChallenge/#VOMoldova

1776 Wilson Blvd, 3rdFloor

Arlington, VA 22209

VentureOut in Moldova Brochure

Documents

Transcript of VentureOut in Moldova Brochure