FASHION WEEK MOLDOVA. Moldova Fashion Week is the sole international exhibition project dedicated to...
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FASHION WEEK MOLDOVA
Moldova Fashion Week isthe sole international exhibition project dedicated to the fashion industry in Moldova. It consists of:• Мoldova Fashion Expo – exhibition of light industry,• Тrendy-zone – presentation of new products and season fashion trends, as well as the philosophical concept of the fashion future
Organizer: IEC MOLDEXPO JSC
Co-organizers:- Ministry of Economy of the Republic of Moldova
-Association of Entrepreneurs of the Light Industry (APIUS)
Partner:Cultural Foundation ARTPODIUM
The 14th International specialized exhibition
MOLDOVA FASHION EXPO will be held at IEC MOLDEXPO on October 30 – November 02, 2014
1, 472 sq m of exhibition area
6participating
countries
8,800visitors
74 participants
Republic of Moldova, Italy, Romania, Turkey, Ukraine, Uzbekistan
Statistics of the exhibition
39,19%
5,41%
5,41% 2,71%8,11%
12,17%
27%
Equipment and technologies, 2,71% Textile and accessories,
8,11%
Footwear and leather goods,12,17%
Ready-to-wear clothing,27%
Knitted wear,
39,19%
Underwear,5,41%
Home textile,5,41%
Structure of exhibitors
Trendy-zone:- presentation of designers’ collections of clothes in the framework of ArtPodium Days
Trendy-zone:
- presentation of ready-to-wear collections
Trendy-zone:
- Presentation of new tendencies in fashion
- creative master-classes
To attract the specialists and the target audience, an impressive advertising campaign is planned:
• Direct mailing of target audiences, domestically and internationally;
• Advertising in the media, on internet portals and social networks;
• TV and Radio advertising;
• Outdoor advertising, posters, banners,
• Devising the map of renowned manufacturers and brands - 12,000 copies;
• Sending more than 5,000 invitations to the event.
Project promotion
Project impact
• The first and only in Moldova international specialized exhibition (15th edition) of the light industry, held only once per year;
• The opportunity to evaluate the market, the competitive environment, the trends in the field and to exchange experience;
• Your opportunity to enter the market and to find your niche;
• Individual positioning. The possibility to consolidate the status and professionalism of local companies as active leaders of the light industry, presenting new collections, products and services to consumers;
• Expansion of PR possibilities in promoting your company;
• At the edition of 2013 there were 8,800 visitors, 60% out of them - professional visitors.
IEC "MOLDEXPO" SA1, Ghioceilor str., MD-2008, Chisinau, Republic of Moldova
Tel.: (+373 22) 810-462, 810-416, 810-419Fax: (+373 22) 74-74-20.
E-mail: [email protected] URL:http://en.moldexpo.md