Vanessa Markey

Head of Great Britain

Thursday 1st December 2016

Belfast

+10%

3m

Web Visits

Jan-Oct

ireland.com

160,000

‘warm’

Email

addresses

€7.1m

EAV

70,000

Twitter

Followers

444,000

Facebook

Fans

(NISRA: Jan-Jun)

GB Market

SEASON trending

well

BREXIT & Economy

GBP: EURO

ACCESS - more

air capacity

Threats to International

travel

Consumer confidence

Competitors

Hotel Capacity

SOCIODEMOGRAPHICS

Average Age: 47

(46% between 45 – 64)

60% Female / 40% Male

Population: 2.6 Million

64% ABC1

Average HH income: £40k

SOCIODEMOGRAPHICS

Average Age: 36

(43% between 20-34)

51% Female / 49% Male

Population: 2.8 Million

58% ABC1

Average HH income: £34k

65 35 CULTURALLY CURIOUS/

GREAT ESCAPERS SOCIAL ENERGISERS

• World Travel Market launch

• Scotland Speciality Food Show, with

Invest NI

• 72 Media drop - NI Christmas Cracker

filled with NI food & drink

• Happy New Year Hampers to 50 select

food and travel media

• Ulster Fry-Day in the Seamus Heaney

Library at the Bloomsbury Hotel

• St Patrick’s Day, NI Food and Drink

showcase in HIX restaurant Soho with

Invest NI buyers and trade media

Winner of Best

International

Destination – Group

Leisure Award

Online Partnerships Cooperative Marketing

Co op activity with OTA’s

PR & Media Visits

Advertorials with leading Golf titles

Online Advertising

Golf Ezines and offers

BMW PGA Wentworth- May 2016

113,000 attendance

Ireland Meets The West End 2016

Sales platforms for Industry

Confex: The Meetings Show:

Ireland Meets the West End

B2B sales events

Visit Belfast Roadshow

Lead Generation worth 27M

Corporate Fam trip to Belfast

MICE fam to Derry~Londonderry

Halloween

Publicity in MICE publications

Monthly Ezines to 3000 key

contacts

The Meetings Show Mice Fam TO Derry~Londonderry Halloween

Visit Belfast Roadshow

British Tourism &

Travel Show, March

GB Coach & Group

Fam & Workshops,

September

Celtic Connections, Glasgow,

January

Workshops,

Meitheal & Meet

the Buyer, April

182 countries

9,700 buyers

70 Irish Industry Partners

5 Irish Industry Attending

ILTM @WTM

Largest Trade Show in

the World

4% Growth

50,000+ delegates

182 countries

9,700 buyers

70 Irish Industry Partners

5 Irish Industry Attending

ILTM @WTM

Tourism

Co-Op marketing with 19 GB Tour Operators.

26

Goodwood Members Meeting –

March

20,000 attendees

BMW PGA Wentworth- May

113,000 attendees

Royal Highland Show – June

170,000 attendees

Star Wars Excel London- July

150,000 attendees

Goodwood Revival – September

150,000 attendees

Classic Car Show – November

65,000 attendees

Goodwood Revival

Star Wars

BMW PGA Wentworth

Classic Car Show

Our Products Experience Brands

Screen Tourism Urban Breaks

Events

Derry~Londonderry

Halloween Celebrations

Consumer Promotions

Co-operative

Marketing

Register Today

Offers on

Ireland.com

Network with GB Trade

Digital Opportunities

B2B Shows

Thank You

Questions