Vanessa Markey
Head of Great Britain
Thursday 1st December 2016
Belfast
+10%
3m
Web Visits
Jan-Oct
ireland.com
160,000
‘warm’
addresses
€7.1m
EAV
70,000
Followers
444,000
Fans
(NISRA: Jan-Jun)
GB Market
SEASON trending
well
BREXIT & Economy
GBP: EURO
ACCESS - more
air capacity
Threats to International
travel
Consumer confidence
Competitors
Hotel Capacity
SOCIODEMOGRAPHICS
Average Age: 47
(46% between 45 – 64)
60% Female / 40% Male
Population: 2.6 Million
64% ABC1
Average HH income: £40k
SOCIODEMOGRAPHICS
Average Age: 36
(43% between 20-34)
51% Female / 49% Male
Population: 2.8 Million
58% ABC1
Average HH income: £34k
65 35 CULTURALLY CURIOUS/
GREAT ESCAPERS SOCIAL ENERGISERS
• World Travel Market launch
• Scotland Speciality Food Show, with
Invest NI
• 72 Media drop - NI Christmas Cracker
filled with NI food & drink
• Happy New Year Hampers to 50 select
food and travel media
• Ulster Fry-Day in the Seamus Heaney
Library at the Bloomsbury Hotel
• St Patrick’s Day, NI Food and Drink
showcase in HIX restaurant Soho with
Invest NI buyers and trade media
Winner of Best
International
Destination – Group
Leisure Award
Online Partnerships Cooperative Marketing
Co op activity with OTA’s
PR & Media Visits
Advertorials with leading Golf titles
Online Advertising
Golf Ezines and offers
BMW PGA Wentworth- May 2016
113,000 attendance
Ireland Meets The West End 2016
Sales platforms for Industry
Confex: The Meetings Show:
Ireland Meets the West End
B2B sales events
Visit Belfast Roadshow
Lead Generation worth 27M
Corporate Fam trip to Belfast
MICE fam to Derry~Londonderry
Halloween
Publicity in MICE publications
Monthly Ezines to 3000 key
contacts
The Meetings Show Mice Fam TO Derry~Londonderry Halloween
Visit Belfast Roadshow
British Tourism &
Travel Show, March
GB Coach & Group
Fam & Workshops,
September
Celtic Connections, Glasgow,
January
Workshops,
Meitheal & Meet
the Buyer, April
182 countries
9,700 buyers
70 Irish Industry Partners
5 Irish Industry Attending
ILTM @WTM
Largest Trade Show in
the World
4% Growth
50,000+ delegates
182 countries
9,700 buyers
70 Irish Industry Partners
5 Irish Industry Attending
ILTM @WTM
Tourism
Co-Op marketing with 19 GB Tour Operators.
26
Goodwood Members Meeting –
March
20,000 attendees
BMW PGA Wentworth- May
113,000 attendees
Royal Highland Show – June
170,000 attendees
Star Wars Excel London- July
150,000 attendees
Goodwood Revival – September
150,000 attendees
Classic Car Show – November
65,000 attendees
Goodwood Revival
Star Wars
BMW PGA Wentworth
Classic Car Show
Our Products Experience Brands
Screen Tourism Urban Breaks
Events
Derry~Londonderry
Halloween Celebrations
Consumer Promotions
Co-operative
Marketing
Register Today
Offers on
Ireland.com
Network with GB Trade
Digital Opportunities
B2B Shows
Thank You
Questions
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