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Valuenomics

A new road map for sector competitiveness

1. THE SYSTEM2. THE SCAN3. THE STRATEGY

ValuenomicsValuenomics is about trade from a sectoral or national perspective.

While “Valuemathics” focuses on the primary actors in the value system -the firms-, Valuenomics’ focus is on the other stakeholders :

the enablers, drivers and factors

ValuenomicsValuenomics is a new concept on trade development and –promotion. It is designed for business support organizations and governmental institutions. Focus is on understanding and enhancing “competitiveness”. Valuenomics consists of three elements:

1. A stakeholder mapping tool

2. A competitiveness scan

3. A sector strategy model

Value . . . . . is the main determinant for competitiveness. Value is represented in the market offerings of a sector or country on international markets. This is the sector’s “value proposition”.

Value is created by various stakeholders in the value system . . . . . . .

VALUECHAIN

……. THE VALUE CHAIN

The chain of activities within a firm that –based on comparative resources- creates value and leads to competitive advantages

COMPETITIVE ADVANTAGES

C O M P A R A T I VE

R E S O U R C E S

Value starts in………

……. THE VALUE SET

The set of value chains that come together: suppliers, producers, distributors, retailers etc. – “ACTORS”

VALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUECHAINCHAINCHAINCHAINCHANCHAINCHAINCHANCHAINCHANCHAINCHAIN

T H E V A L U E S Y S T E M

……. THE VALUE SYSTEM

The mosaic of firms (ACTORS), business supporters (ENABLERS) and public institutions (DRIVERS) that contribute to the value proposition of a country or sector

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……. THE VALUE SYSTEMThe mosaic of

- Firms/companies - ACTORS

- Business supporters - ENABLERS - Public institutions - DRIVERS - Buyers/consumers - FACTORS that contribute to the value proposition of a sector or country

The world of the ACTORS

Actors perform primary activities that create value:

DESIGN MAKE SELL MOVE SERVE

The comparative resources to perform these activities are the drivers for competitiveness of a sector or country in international markets

SUPPLIERS

GROWERS MANUFACTURERS PRODUCERS

MIDDLEMEN

PACKERS

SUPPLIERS

PROCESSORS

ASSEMBLERS

TECHNOLOGY

MATERIALS

EXPORTERS

BUYERSTRADERS

WHOLESALE

DISTRIBUTORS

RETAILERS

ACTORS

IMPORTERS

PRODUCERS

MANUFACTURERS

PROCESSORS

PACKERS

The world of the ENABLERS

The value system is more

than actors alone. Behind the

actors are the enablers- firms,

organizations and institutes that

provide the necessary services in trade. The quality of

these services depends on

the enabler’s comparative

resources.

RESEARCH INST

FINANCIAL

LOGISTICAL

ICT SERVICES

REGIONAL BSO’s

SECTORAL BSO’s

FUNCIONAL BSO’s/ NGO’s

KNOWLEDGE

CERTIFICATION

SERVICES

INSTITUTES

SERVICES

SUPPLIERS

GROWERS MANUFACTURERS PRODUCERS

MIDDLEMEN

PACKERS

SUPPLIERS

PROCESSORS

ASSEMBLERS

TECHNOLOGY

MATERIALS

EXPORTERS

BUYERS

TRADERS

WHOLESALE

DISTRIBUTORS

RETAILERS

ENABLERS ACTORS

IMPORTERS

PRODUCERS

MANUFACTURERS

PROCESSORS

PACKERS

RECRUITMENTSERVICES

The world of the DRIVERS

Behind the enablers are the drivers, the policy makers, public institutes and bodies that provide the legal and institutional framework

for the value proposition of a country or sector. These drivers

are the building blocks for the “comparative

advantages of nations”.

REGULATORY

LOCAL

MINISTRY OF

KNOWLEDGE

MINISTRY OF INDUSTRY

MINISTRY OF FINANCE

MINISTRY OF ECONOMICS

CENTRAL

MINISTRY OF PLANNING

GOVERNMENTS

BODIES, AGENCIES

BANK

AGRICULTURE

INSTITUTES

PORTS CUSTOMS

INSTITUTETRADE SUPPORT

DONORS

INT. AGENCIES

RESEARCH INST

FINANCIAL

LOGISTICAL

ICT SERVICES

REGIONAL BSO’s

SECTORAL BSO’s

FUNCIONAL BSO’s/ NGO’s

KNOWLEDGE

CERTIFICATION

SERVICES

INSTITUTES

SERVICES

SUPPLIERS

GROWERS MANUFACTURERS PRODUCERS

MIDDLEMEN

PACKERS

SUPPLIERS

PROCESSORS

ASSEMBLERS

TECHNOLOGY

MATERIALS

TRADERSEXPORTERS

BUYERS

WHOLESALE

DISTRIBUTORS

RETAILERS

MINISTRY OF TOURISM

MINISTRY OF TRADE

ENABLERSDRIVERS ACTORS

IMPORTERS

PRODUCERS

MANUFACTURERS

PROCESSORS

PACKERS

RECRUITMENTSERVICES

REGULATORY

LOCAL

MINISTRY OF

KNOWLEDGE

MINISTRY OF INDUSTRY

MINISTRY OF FINANCE

MINISTRY OF ECONOMICS

CENTRAL

MINISTRY OF PLANNING

GOVERNMENTS

BODIES, AGENCIES

BANK

AGRICULTURE

INSTITUTES

PORTS CUSTOMS

INSTITUTETRADE SUPPORT

DONORS

INT. AGENCIES

RESEARCH INST

FINANCIAL

LOGISTICAL

ICT SERVICES

REGIONAL BSO’s

SECTORAL BSO’s

FUNCIONAL BSO’s/ NGO’s

KNOWLEDGE

CERTIFICATION

SERVICES

INSTITUTES

SERVICES

SUPPLIERS

GROWERS MANUFACTURERS PRODUCERS

MIDDLEMEN

PACKERS

SUPPLIERS

PROCESSORS

ASSEMBLERS

TECHNOLOGY

MATERIALS

EXPORTERS

PREFERENCES

LAWS

INFLUENCES

CONSUMERS

END USERS

CONCERNS

BEHAVIOR

REGULATIONS

NORMS

STANDARDS

MINISTRY OF TOURISM

MINISTRY OF TRADE

DIRECTIVES

TRENDS

ENABLERSDRIVERS FACTORS

RECRUITMENTSERVICES

CUSTOMER VALUES

End users and consumers complete the value system for a country or

sector on international markets. Consumer behaviour and end user

purchasing strategies are the “acid test” for producers and vendors to see whether their value proposition meets

the costumer values. Hence, these factors are part of the value

system.

The world

of the FACTOR

S

REGULATORY

LOCAL

MINISTRY OF

KNOWLEDGE

MINISTRY OF INDUSTRY

MINISTRY OF FINANCE

MINISTRY OF ECONOMICS

CENTRAL

MINISTRY OF PLANNING

GOVERNMENTS

BODIES, AGENCIES

BANK

AGRICULTURE

INSTITUTES

PORTS CUSTOMS

INSTITUTETRADE SUPPORT

DONORS

INT. AGENCIES

RESEARCH INST

FINANCIAL

LOGISTICAL

ICT SERVICES

REGIONAL BSO’s

SECTORAL BSO’s

FUNCIONAL BSO’s/ NGO’s

KNOWLEDGE

CERTIFICATION

SERVICES

INSTITUTES

SERVICES

SUPPLIERS

GROWERS MANUFACTURERS PRODUCERS

MIDDLEMEN

PACKERS

SUPPLIERS

PROCESSORS

ASSEMBLERS

TECHNOLOGY

MATERIALS

TRADERSEXPORTERS

BUYERS

WHOLESALE

DISTRIBUTORS

RETAILERSMINISTRY OF TOURISM

MINISTRY OF TRADE

ENABLERSDRIVERS ACTORS

IMPORTERS

MANUFACTURERS

PROCESSORS

PACKERS

RECRUITMENTSERVICES

PREFERENCES

LAWS

INFLUENCES

CONSUMERS

END USERS

CONCERNS

BEHAVIOR

REGULATIONS

NORMS

STANDARDS

DIRECTIVES

TRENDS

FACTORS

T H E V A L U E

S Y S T E M

Stakeholder mappingTo position ACTORS, ENABLERS, DRIVERS and FACTORS in a stakeholder map, we use a bubble graph in the following matrix. As an example, we show the coffee sector in Tanzania in the next slide

PUBLIC PRIVATE

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PUBLIC PRIVATEM

AR

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MINAGMinistry of AgricultureTPRITanzania Pest Research InstituteTCBTanzania Coffee BoardMTIMMinistry of Trade, Industry and MarketingPAPort AuthoritiesTACRITanzania Coffee Research InstituteTCGATanzania Coffee Growers Association (dormant)CBACherry Buyer’s AssociationFGFarmer GroupsCUCooperatives, UnionsCACafe AfricaTCATanzania Coffee AssociationTACOBATanzania Coffee Buyers AssociationMNFMulti National Companies

LO

CA

L

GO

VER

NM

EN

TS

TACRI

MNC

FG CU

CBA

TACOBA

TCA

PA

MINAG

MTIM

TPRI

TGCA

CA

TC

B

ValuenomicsFor the next steps in the value system analysis, see

1. THE SCAN - A diagnostic tool to assess the competitiveness of a sector

• This tool – the MRI-scan – assesses the comparative resources and value activities of all three types of stakeholders in the value system for international trade, Actors, Enablers and Drivers alike. See “THE SCAN” under VALUENOMICS at www.valuemagics.com

2. THE STRATEGY A step-by-step road map for sector strategies

• This road map charts the trade process and offers timely and appropriate trade support for exporters in each phase of the export process. See “THE STRATEGY” under VALUENOMICS at www.valuemagics.com