Valsplat about user research methods @ ProductTank AMS april 7 2015
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… or asking the right questions, at the right time to get the best results from your user research Stijn Nieuwendijk @ ProductTank AMS April 7, 2015 User research to fuel: Choose, combine & repeat
Transcript of Valsplat about user research methods @ ProductTank AMS april 7 2015
… or asking the right questions, at the right time to get the best results from your user research
Stijn Nieuwendijk @ ProductTank AMS
April 7, 2015
User research to fuel:
Choose, combine & repeat
We’re developing this great app and want you to do a
usability test. So we’re sure all the buttons are in the right place. When
can you start?
Valsplat user experts inAmsterdam
Embedded user research
User research: early, often & fast
User research to fuel:
Inspiration, discovery and innovation
User research to enable:
Focus, evidence based design decisions, smooth
process
User research to favor:
Optimization & improvement
What methods & tools?
Measure what is measurable, and make measurable what is not so.
— Galileo Galilei
Don’t ask me to
count the hundreds
and the thousands — Nigella Lawson
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
It’s not about the tools…not
…but about the right questions, timing & combination
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
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User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
1 + 1 = 3
sprint 3
45
sprint 4 sprint 5 sprint 6sprint 2
Hi-fi tests in lab
sprint 3
46
sprint 4 sprint 5 sprint 6sprint 2Lo-fi guerilla tests
sprint 3
47
sprint 4 sprint 5 sprint 6sprint 2
Be a guerrilla!
Fail early, often & fastLearn
Choose, combine & repeat
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