How to create a product culture?

You can do this!

@maa1

What is product culture?

Customer understanding Value proposition

Business model & position @maa1

@maa1

Product culture components:

Shared vision, mission & values Product mindset Customer centric

Clear goals Great people

Continuous learning

What I found on my 1st day:

Very successful business ‘Build it and they will come’

What is UX or product!? @maa1

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Asking “why?” That’s where product

culture starts

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Leading without authority Developers want Agile

Stakeholders want Gantt charts People living in ‘peace time’ Safe to experiment and fail?

Don’t be a bulldozer!

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Pick your battles!@maa1

Start small but targeted:

Product vision Mission statement

Manifesto OKRs Data

Customers

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Our product vision:

“Making international growth simple”

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For (target customer)

Who (statement of the need or opportunity)

The (product name) is a (product category)

That (key benefit, compelling reason to buy)

Unlike (primary competitive alternative)

Our product (statement of primary differentiation)

Mission statement: Which problems are we solving NOW?

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Hilton Hotels example: Vision / Mission / Values @maa1

Aspirational Long term

This is what we are doing

NOW

Embody these values in everything we do

Hire and fire accordingly

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Values underpinning a product culture:

Curious Courageous

Inventive Open

Experiment Learn

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Our team values and principles:

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“IT mindset”

Scale and execution Doing what “the business”

wants

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“Product mindset”

It’s about the customer stupid!

Constant innovation @maa1@maa1

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How do we become more customer centric?

5 customers every fortnight Team based user research

‘Exposure Hours’ Feel what users feel

‘Product Retrospectives’

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People:

Hire and fire for the right values and behaviours

‘Product Janitors’

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Netflix aren’t afraid to hire and fire

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Clear goals:

“Acquire better, process better”

Individual OKRs for “Acquire better, process better”

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Objective 4 - Improve on core metrics constantly and iteratively

Results:

1. Ensure that those clients who complete the registration form become 6 out of every 10 by the end of December ’17.

2. Create a bespoke onboarding experience for our Asian clients, and increase registration completion to 60% by end of December ’17 from 40% currently.

3. Works toward reducing the onboarding error rate by 10% globally by end of June ’17.

Continuous learning:

Measurable Data driven hypotheses

Full transparency

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Iterative improvements and innovation

You can drive product culture!

1. Create and share your product vision 2. Bring the customer into the building and share! 3. Facilitate product retrospectives

@maa1

https://www.kennorton.com/newsletter/2016-05-10-bringing-the-donuts.html

http://svpg.com/product-vs-it-mindset/

http://www.slideshare.net/RauwCC/social-media-week-rotterdam-wouter-de-bie-spotify

http://uxmag.com/articles/creating-a-shared-vision-that-works

http://blog.invisionapp.com/ux-principles-to-guide-your-product-design/

http://www.slideshare.net/reed2001/culture-1798664/23-Were_a_team_not_a

https://medium.com/@maa1/my-product-management-toolkit-16-how-not-to-become-a-product-janitor-330db290334a#.39kz0xe7z

Links for further learning

@maa1

Slide 2 - http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/ Slide 3 - http://www.theboardgamefamily.com/wp-content/uploads/2014/02/LEGOs.jpg Slide 4 - http://sustainablejill.com/the-importance-of-good-focus/magnifying-glass/ Slide 5 - https://parabolasales.com/2016/07/24/why-do-we-do-it-this-way/ Slide 6 - http://www.clipartbest.com/warning-signs-danger Slide 7 - https://hostted.com/bulldozer-clipart/ Slide 8 - https://upload.wikimedia.org/wikipedia/commons/3/35/Battle_of_New_Orleans.jpg Slide 9 - http://www.business2community.com/online-marketing/do-you-want-to-succeed-online-start-small-01292881 Slide 10 - https://plus.google.com/+worldfirst/videos Slide 12/13 - http://www.hiltonworldwide.com/about/mission/ Slide 14 - https://thefinancialbrand.com/4410/banks-core-values/ Slide 16 - http://www.touchfinancial.co.uk/scaling-up-your-business/ Slide 17 - http://www.atlascorps.org/blog/?p=13712 Slide 18 - http://agilesyndicate.blogspot.co.uk/2012/08/inspect-and-adapt-your-retrospective.html Slide 19 - https://www.lego.com/en-gb/minifigures/characters/janitor-4e9937bd82524499bdd36f44705f08c3 Slide 20 - http://www.slideshare.net/reed2001/culture-1798664/23-Were_a_team_not_a Slide 21 - http://x-seed.in/customer-acquisition-cost-the-masked-killer/ Slide 23 - http://www.keepcalm-o-matic.co.uk/p/keep-quiet-and-let-the-data-speak/ Slide 25 - http://www.driversedguru.com/drivers-ed-training-exercises/stage-1/stage-1-steering-methods/

Image credits

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