Vaimo E-commerce seminar presentation Feb 2014
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MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER E-COMMERCE SEMINAR 27 FEBRUARY 2014 PRESENTED BY: KEVIN CLARKE [email protected]
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A presentation about current trends and opportunities in e-commerce in South Africa. Specifically focussing on retail/wholesale trade. Vaimo is a Magento Gold partner and offers high end e-commerce solutions to medium and large businesses
Transcript of Vaimo E-commerce seminar presentation Feb 2014
- 1. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER E-COMMERCE SEMINAR 27 FEBRUARY 2014 PRESENTED BY: KEVIN CLARKE [email protected]
2. SEMINAR AGENDA: 09:00: REGISTRATIONS & COFFEE 10:00: INTRO TO E-COMMERCE - KEVIN (VAIMO) 10:40: MOBILE & E-COMMERCE USER EXPERIENCE (UX) - PJ (VAIMO) 12:10: INTERNET MARKETING - DR PETER FISH (GO FISH) 12:35: PAYMENT SERVICE PROVIDER - CHARLES ELIMAN (PAYU) 13:00: Q & A 3. GEN 2020 4. MULTI-CHANNEL SHOPPING BEHAVIOUR 5. MONO-CHANNEL LANDSCAPE THE PAST View TV or Print Ad Go to Store Choose best Option Buy Item Compare Options In-Store Linear Approach 6. On-Line Enabled Customer 7. Template Solutions Comparison Sites Bespoke BUYING VS SHOPPING Product Page Detail Onsite Search Engine Merchandizing Personalization Page Load Speed/Advance Caching 8. ONLINE ECO-SYSTEM OF PARTNERS 9. DYNAMIC MERCHANDIZING 10. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER Consistency - Bridging In-Store & Online User Experience !! 11. E-COMMERCE & USER EXPERIENCE !! 12. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER User Experience !! 13. Converging Online & In-Store 14. The WHOLE Internet becomes your Store... 15. At the very least... 16. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER 17. Code Base Standard Template Custom Template Variate Innovate Project Hours 60 hours 80 - 100 hours 120 hours 200+ hours Code Base License Imitate Variate Variate Innovate Monthly Cost R1000 R2000 R2500 R5000 TOTAL Project Cost R35k R60k R90k R200k + VAIMO / MAGEGTO CODE BASE: 18. ABOUT SWEDEN NORWAY FINLAND ESTONIA UNITED KINGDOM SOUTH AFRICA 19. THE WRAP WWW.VAIMO.COM [email protected] 20. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER THANK YOU ! QUESTIONS ?? 21. DETERRENTS :-( DESCRIPTION Consumers want to receive/consume products immediately Instant Gratification/Im mediacy Same Day Deliveries Touch a fabric / Smell a cologne / Sample food Sensory Experience/Sam pling Free & Easy Returns Sample Boxes Selling Cars / Make-Up Education / Personalized Selling Heavy Editorial & Video Personal Stylist Operation ONLINE STRATEGY 22. TOP 3 CONCERNS... CARD AND PAYMENT DETAILS SAFE? NOT KNOWING THE QUALITY OF MY PURCHASE NOT RECEIVING MY PURCHASE
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