Usulan Penelitian Fix method

8/18/2019 Usulan Penelitian Fix method

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TUGAS METHODELOGI PENELITIAN BISNIS

USULAN PENELITIAN

PENGARUH GREEN ADVERTISING, GREEN PERCEIVED VALUE,

GREEN CLAIM, DAN GREEN TRUST TERHADAP NIAT MEMBELI

ULANG KONSUMEN GREEN PRODUCT DI KOTA DENPASAR

(study kasus pada prduk ks!"t#k T$" Bdy S$p%

NAMA& I MADE GILANG MAHENDRA

NIM & ')*+))+*

-AKULTAS EKONOMI

UNIVERSITAS UDA.ANA

DENPASAR

+)'


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A. Judul

/P"01aru$ Green Advertising, Green Perceived Value, Green Claim, da0 Green

Trust T"r$adap N#at M"!2"3# U3a01 K0su!"0 Green Product d# Kta D"0pasar (studykasus pada prduk ks!"t#k T$" Bdy S$p%4

B. Latar Belakang Masalah

D"5asa #0# 3#01ku01a0 t"!pat t#011a3 !a0us#a suda$ !"01a3a!# k"rusaka0 ya01

s"!ak#0 para$, ya01 d#!a0a s"2a1#a0 2"sar k"rusaka0 3#01ku01a0 #0# d#ak#2atka0 3"$

k"1#ata0 !a0us#a6 Ada 2a0yak k"1#ata0 ya01 d#3akuka0 3"$ !a0us#a 2#sa 2"rda!pak

2uruk t"r$adap 3#01ku01a0, da0 apa2#3a $a3 #0# t"tap d#2#arka0 2"rk"3a07uta0 !aka $a3 #0#

2#sa !"01a08a! k"$#dupa0 !a0us#a #tu s"0d#r#6 Para p"0"3#t# da0 p"!"r$at# 3#01ku01a0

suda$ !"0u07uka0 2ukt# 2ukt# dar# k"rusaka0 3#01ku01a0 #0#, s"p"rt# s"!ak#0 !"0#p#s0ya

3ap#sa0 90 ya01 s"8ara 3a01su01 !"01ak#2atka0 s"!ak#0 2a0yak0ya p"0d"r#ta ka0k"r

ku3#t da0 2"rpt"0s# !"rusak #k3#! du0#a s"rta !"!#8u p"!a0asa0 132a36 Ba$ka0

sa!pa$ s"kara01 !"07ad# !asa3a$ 2"sar kar"0a 7u!3a$ sa!pa$ ya01 s"!ak#0 2"sar da0

2a0yak0ya sa!pa$ ya01 su3#t d#daur u3a01 (:#25, +))+%6

Ada0ya k"rusaka0 3#01ku01a0 #0#3a$ ya01 !"0dasar# 2"ru2a$0ya p"r#3aku

p"!2"3#a0 k0su!"06 Saat #0# s"8ara u!u! k"sadara0 k0su!"0 !"01"0a# 3#01ku01a0

suda$ s"!ak#0 !"0#01kat, $a3 #0# t"r2ukt# dar# s"!ak#0 2a0yak0ya k0su!"0 ya01!"!p"rt#!2a01ka0 da!pak t"r$adap 3#01ku01a0 atas prduk ya01 !"r"ka

2"3#;k0su!s#6 K0su!"0 !"07ad# 3"2#$ s"0s#t#< da3a! !"!#3#$ prduk ya01 aka0

!"r"ka k0su!s#, !"r"ka aka0 3"2#$ !"!#3#$ u0tuk !"!2"3# prduk ya01 3"2#$ ra!a$

3#01ku01a0 da0 !u3a# !"0#011a3ka0 prduk ya01 t#dak ra!a$ 3#01ku01a06 Ak#2at dar#

ada0ya k"rusaka0 3#01ku01a0 #0#3a$ !u08u3a$ apa ya01 d#s"2ut d"01a0 green

consumerism6 Green consumerism ada3a$ k"3a07uta0 dar# 1"raka0 k0su!"r#s!" 132a3

ya01 d#!ua# d"01a0 ada0ya k"sadara0 k0su!"0 aka0 $ak=$ak0ya u0tuk !"0dapatka0

prduk ya01 3ayak, a!a0 da0 ra!a$ 3#01ku01a0 (environmental friendly% ya01 s"!ak#0

kuat (A#3"0, +)''%6 T"tap# da3a! k0s"p green consumerism #0# prduk ya01

d#!aksudka0 2uka03a$ prduk ya01 2"0ar=2"0ar >$#7au?, 0a!u0 prduk ya01 dapat

!"!2a0tu !"01ura01# k"rusaka0 3#01ku01a06


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M"0#01kat0ya k"sadara0 k0su!"0 aka0 3#01ku01a0 t"0tu aka0 !"07ad# suatu

ta0ta01a0 t"rs"0d#r# 2a1# para prdus"0 atau p"rusa$aa0 u0tuk !"!"0u$# tu0tuta0 pasar

#0#6 P"rusa$aa0 2"rp"ra0 sa01at 2"sar da3a! !"01atas# p"r!asa3a0 3#01ku01a0, 3"$

kar"0a #tu3a$ !u08u3 suatu k0s"p ya01 d#0a!aka0 green marketing 1u0a !"01ura01#

p"r!asa3a$a0 3#01ku01a0 ya01 s"da01 t"r7ad# s"kara01 #0#6 Para p"3aku 2#s0#s t"3a$

!"0u07ukka0 2"2"rapa 2ukt# k"p"du3#a0 !"r"ka t"r$adap 3#01ku01a0, $a3 #0# t"r3#$at dar#

s"!ak#0 2a0yak0ya 2"r!u08u3a0 prduk ya01 ra!a$ 3#01ku01a0 da0 d#t"rapka00ya

sta0dar #0t"r0as#0a3 ya01 d#k"0a3 d"01a0 ISO='@)))6 ISO='@))) !"rupaka0 sta0dar

#0t"r0as#0a3 ya01 2"rka#ta0 d"01a0 3#01ku01a0, p"rusa$aa0 ya01 !"!"0u$# sta0dar #0#

2"rart# t"3a$ !"01$as#3ka0 prduk ya01 ra!a$ da0 a!a0 2a1# 3#01ku01a06 P"rusa$aa0ya01 !"0"rapka0 k0s"p green marketing aka0 !"!#3#k# 0#3a# ya01 3"2#$ d#!ata

k0su!"00ya da0 aka0 2#sa !"07ad# suatu daya tar#k 2a1# k0su!"00ya u0tuk !"!2"3#

prduk0ya6

K0s"p green marketing !u3a# !u08u3 pada a5a3 ta$u0 ')=a0, green

marketing !"rupaka0 suatu prs"s p"!asara0 prduk ya01 d#asu!s#ka0 a!a0 t"r$adap

3#01ku01a0 (P30sky, '@%6 P"rusa$aa0 ya01 !"0"rapka0 k0s"p green marketing

da3a! !"3akuka0 suatu pr!s# atau p"r#k3a0a0 aka0 !"0y"3#pka0 p"sa0 3#01ku01a0

da0;atau !"07"3aska0 !"01apa prduk ya01 !"r"ka 7ua3 !"rupaka0 prduk ya01 ra!a$

3#01ku01a06 M"0urut Ra7"s$ku!ar (+)'+% u0sur=u0sur dar# green marketing ya#tu green

product, green pricing, green place, green promotion6 K""!pat u0sur #0# $a!p#r sa!a

d"01a0 2aura0 p"!asara0 ( product, place, promotion, price%, 0a!u0 da3a! green

marketing , @P !"!pu0ya #st#3a$ t"rs"0d#r# ya#tu d"01a0 p"0a!2a$a0 kata > green?6

Da3a! suatu p"!asara0 prduk, u!u!0ya aka0 !"3#2atka0 p"r#k3a0a0,

p"r#k3a0a0 da3a! green marketing s"r#01 d#s"2ut d"01a0 #st#3a$ green advertising. Green

Advertising !"rupaka0 s"!ua k"1#ata0 ya01 d#ra08a01 3"$ p"rusa$aa0 da3a! ra01ka

!"!"0u$# k"2utu$a0 !a0us#a d"01a0 !"01ura01# da!pak ya01 !"ru1#ka0 2a1#

3#01ku01a00ya (:u da0 C$"0, +)'@%6 Tu7ua0 dar# #k3a0 ada3a$ !"!2"0tuk k"sadara0,

!"01#0


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k$usus0ya da3a! green advertising tu7ua0 dar# p"r#k3a0a0 ya01 d#3akuka0 ada3a$ u0tuk

!"!2"0tuk k"sadara0 k0su!"0 aka0 k"$ad#ra0 prduk ya01 ra!a$ 3#01ku01a0

s"$#011a aka0 !u08u3 k"#01#0a0 dar# k0su!"0 u0tuk !"!2"3# prduk t"rs"2ut6

Green perceived value ada3a$ suatu p"0"3#t#a0 !"0y"3uru$ k0su!"0 t"r$adap

!a0k"p"r8ayaa0?, ya01 d#!a0a k"p"r8ayaa0 !"rupaka0 $a3 ya01 sa01at

p"0t#01 u0tuk d#2a01u0 3"$ p"rusa$aa0 1u0a !"07a1a $u2u01a0 2a#k 7a01ka p"0d"k

ataupu0 7a01ka pa07a01 d"01a0 k0su!"06 B#3a k"p"r8ayaa0 k0su!"0 suda$ tu!2u$

t"r$adap suatu p"rusa$aa0, !aka p"rusa$aa0 t"rs"2ut aka0 !"!#3#k# suatu 0#3a# 3"2#$

ya01 aka0 !"01u0tu01ka0 p"rusa$aa06

T$" Bdy S$p ada3a$ sa3a$ satu 80t$ p"rusa$aa0 ya01 !"0"rapka0 k0s"p

green marketing da0 !"!prduks# prduk ya01 ra!a$ 3#01ku01a06 T$" Bdy S$p


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!"rupaka0 sa3a$ satu a0ak p"rusa$aa0 L?Ora3 ya01 2"r1"rak d#2#da01 ks!"t#k ya01

ra!a$ 3#01ku01a0 da0 t"3a$ !"3akuka0 "kspa0s# 2#s0#s k" I0d0"s#a6 Prduk dar# #0dustr#

ks!"t#k !"rupaka0 prduk ya01 u0#k, kar"0a s"3a#0 prduk #0# !"!#3#k# k"!a!pua0

u0tuk !"!"0u$# k"2utu$a0 !"0dasar (t"ruta!a 5a0#ta% aka0 k"8a0t#ka0 s"ka3#1us

s"2a1a# sara0a 2a1# k0su!"0 u0tuk !"!p"r7"3as #d"0t#tas d#r#0ya d#!asyarakat

(-arr#0ad"5#, +))%6 T"tap# da3a! p"011u0aa0 ks!"t#k !"!#3#k# r#s#k ya01 8ukup

t#011# ya01 p"r3u d#5aspada# 3"$ k0su!"0 !"01#01at ka0du01a0 ya01 t"rdapat da3a!

suatu ks!"t#k 2"3u! t"0tu 2"rasa3 dar# 2a$a0 ya01 a!a0 2a1# k0su!"0 da0 ka0du01a0

2a$a0 k#!#a ya01 t"rdapat da3a! ks!"t#k t#dak s"3a3u !"!2"r# "


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D. Tujuan Penelitian

+ U0tuk !"01"ta$u# p"01aru$ green advertising t"r$adap 0#at !"!2"3#

u3a01 k0su!"0 green product T$" Bdy S$p d# Kta D"0pasar6- U0tuk !"01"ta$u# p"01aru$ green perceived value t"r$adap 0#at !"!2"3#

u3a01 k0su!"0 green product T$" Bdy S$p d# Kta D"0pasar6

U0tuk !"01"ta$u# p"01aru$ green claim t"r$adap 0#at !"!2"3# u3a01

k0su!"0 green product T$" Bdy S$p d# Kta D"0pasar6

/ U0tuk !"01"ta$u# p"01aru$ green trust t"r$adap 0#at !"!2"3# u3a01

k0su!"0 green product T$" Bdy S$p d# Kta D"0pasar6

E. Kegunaan Penelitian

Has#3 p"0"3#t#a0 #0# d#$arapka0 aka0 !"!2"r#ka0 !a0


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3#01ku01a0 (environmental benefit %6 C$"ra#0 da0 a82 (+)'+% !"0d"


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p"rusa$aa0 ta0pa !"01a!2#3 #0#s#at#< u0tuk !"3a01ka$ 3"2#$ 7au$

dar# r"1u3as#6

-. Green Consumer da0 Green Product Green consumer ada3a$ ka3a01a0 k0su!"0 ya01 p"du3# t"r$adap

3#01ku01a0 da3a! prs"s p"!2"3#a0 prduk atau p"01k0su!s#a0 prduk ya01

d#3akuka00ya6 M"0urut pr#ya (+)'% green consumer ya#tu s"s"ra01 ya01

!"!#3#k# k"p"du3#a0 t"0ta01 3#01ku01a0 da0 3"$ kar"0a0ya $a0ya !"!2"3#

prduk ya01 ra!a$ 3#01ku01a0 atau eco friendly6 M"0urut G#31 et al (+))%

t"rdapat t#1a Far#a2"3 ya01 !"!p"01aru$# green consumer , k"t#1a Far#a2"3

t"rs"2ut ada3a$& '% N#3a# da0 k"p"du3#a0 3#01ku01a0 +% sosio demographic %

ps#k31#s6 M"0urut C$"0 da0 C$a# (+)'+% green consumer dapat d#3#$at dar#

2a1a#!a0a k0su!"0 !"!a0da01 #su 3#01ku01a0 da0 2a1a#!a0a !"r"ka

2"rp"r#3aku, t"ruta!a p"r#3aku !"r"ka t"r$adap green product atau prduk

ra!a$ 3#01ku01a06

Green product ada3a$ prduk ya01 t#dak !"!#3#k# da!pak ya01 2uruk

t"r$adap 3#01ku01a0 2a#k dar# s"1# p"!2uata00ya ataupu0 dar# 2a$a0 ya01

t"rka0du01 d# da3a! prduk t"rs"2ut6 M"0urut Bud$# (+)'@% 1r""0 prdu8t

ada3a$ prduk ya01 !"!pr!s#ka0 kua3#tas $#dup da0 p"3"star#a0 su!2"r=

su!2"r daya a3a!6 M#s$ra da0 S$ar!a (+)')% !"07"3aska0 green product

ada3a$ prduk ya01 d#!a0u


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% T#dak !"01$a2#ska0 2a0yak "0"r1# da0 su!2"r daya 3a#0 s"3a!a

p"!rs"sa0, p"011u0aa0, da0 p"07ua3a0

. Green Advertising Green advertising ada3a$ p"r#k3a0a0 ya01 d#3akuka0 3"$ p"rusa$aa0 ya01

s"3a3u !"01uta!aka0 u0sur=u0sur k"3"star#a0 3#01ku01a0 da3a! prakt"k

p"3aksa0aa00ya6 M"0urut Haytk da0 Matu3#8$ (+))% green advertising

p"rta!a ka3# !u08u3 s"k#tar ta$u0 ')=a0 d#kar"0aka0 r"s"s# ak#2at $ar1a

!#0yak ya01 t#011# da0 !asa3a$ 3#01ku01a06 O!#d0a (+)'+% !"0d"


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Gusta


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"Fa3uas# prduk atau 7asa6 ad# s"t#ap !a0


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3"$ suatu p"rusa$aa0 1u0a !"0#01katka0 0#3a# p"rusa$aa0 da0 !"07a1a

$u2u01a0 2a#k ya01 7a01ka p"0d"k ataupu0 7a01ka pa07a01 a0tara p"rusa$aa0

d"01a0 k0su!"06M"0urut Ga0"sa0 (da3a! L#a01 da0 C$a#pp#ruta0a, +)'+% green trust

ada3a$ k"!aua0 u0tuk 2"r1a0tu01 pada satu 27"k ya01 d#dasarka0 pada

k"yak#0a0 atau $arapa0 ya01 d#$as#3ka0 dar# kr"d#2#3#tas0ya, k"2a7#ka0, da0

k"!a!pua0 t"0ta01 k#0"r7a 3#01ku01a06 C$"0 (+)')%, !"0yataka0 2a$5a

green trust ada3a$ s"2a1a# s"2ua$ k"$"0dak u0tuk 2"r1a0tu01 pada s"2ua$

prduk, 7asa, atau !"r"k atas dasar k"yak#0a0 atau $arapa0 ya01 d#$as#3ka0

dar# kr"d#2#3#tas, p"r2uata0 2a#k, da0 k"8akapa0 t"ta01 k#0"r7a 3#01ku01a06

9. P"r#3aku K0su!"0M"0urut S8$#t"0ta01 p"r#3aku ya01 d#tu7uka0 k0su!"0 da3a! !"08ar#, !"!2"3#,

!"011u0aka0, !"01"Fa3uas# da0 !"!2ua01 prduk da0 7asa ya01 d#$arapka0

aka0 !"!"0u$# 2"r2a1a# k"2utu$a00ya6 P"r#3aku k0su!"0 d#p"01aru$# 3"$


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prduk dar# prdus"0 3a#06 Ard$a0ar# (+))% !"07"3aska0 ada 3#!a ta$ap da3a!

prs"s p"01a!2#3a0 k"putusa0 u0tuk !"!2"3# ya01 u!u! d#3akuka0

s"s"ra01 ya#tu p"01"0a3a0 k"2utu$a0, prs"s #0


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D"ssy (+)'+% da3a! p"0"3#t#a00ya t"0ta01 p"01aru$ perceived

value t"r$adap 0#at !"!2"3# u3a01 k0su!"0 pada prduk Sus$#

T"# d# P3a9a I0d0"s#a !"0"!uka0 2a$5a perceived value

2"rp"01aru$ ps#t#< da0 s#10#


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P"0"3#t#a0 #0# d#3akuka0 u0tuk !"01"ta$u# p"01aru$ green advertising,

green perceived value, green claim, da0 green trust t"r$adap 0#at !"!2"3#

u3a01 k0su!"0 green product pada prduk ks!"t#k T$" Bdy S$p6

Data ya01 d#p"r3"$ da3a! p"0"3#t#a0 #0# aka0 d#3a$ da0 d#a0a3#s#s

d"01a0 d#duku01 3"$ t"r# pustaka a1ar dapat !"!2ukt#ka0 $#pt"s#s da0

!"07a5a2 ru!usa0 !asa3a$6

Ga!2ar '

H'

H+

H

H@

+% Lkas# atau Rua01 L#01kup :#3aya$ P"0"3#t#a0

Lkas# dar# p"0"3#t#a0 #0# ada3a$ d# Kta D"0pasar6 Adapu0 a3asa0

ya01 !"0dasar# p"!#3#$a0 t"!pat d# Kta D"0pasar ada3a$ kar"0a p"0"3#t#

t#011a3 d# kta #0# da0 k"!uda$a0 !"08ar# r"sp0d"06 O27"k P"0"3#t#a0

O27"k p"0"3#t#a0 ya01 d#t"3#t# ada3a$ p"01aru$ green advertising,

green perceived value, green claim, da0 green trust t"r$adap 0#at !"!2"3#

u3a01 k0su!"0 green product pada prduk ks!"t#k T$" Bdy S$p6

/ Id"0t#


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t#!2u3ya Far#a2"3 t"r#kat6 Var#a2"3 2"2as da3a! p"0"3#t#a0 ada3a$

green advertising, green perceived value, green claim, da0 green

trust.6 D"


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Green perceived value ada3a$ suatu p"0"3#t#a0 !"0y"3uru$

k0su!"0 t"r$adap !a0


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6 Credible, !"rupaka0 ta011apa0 2a$5a k3a#! ya01

d#3akuka0 3"$ T$" Bdy S$p da3a! p"r#k3a0a0 !"!#3#k#

suatu kr"d#2#3#tas6@6 'easonable, !"rupaka0 ta011apa0 2a$5a k3a#! ya01

d#3akuka0 3"$ T$" Bdy S$p da3a! p"r#k3a0a0

!"rupaka0 $a3 ya01 2"ra3asa06

6 Authentic, !"rupaka0 ta011apa0 2a$5a k3a#! ya01

d#3akuka0 3"$ T$" Bdy S$p da3a! p"r#k3a0a0 ada3a$

k3a#! ya01 as3#6

d. Green Trust (J@%

Green trust d#d"


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+6 K"s"t#aa0 k0su!"0 !"!2"3# prduk T$" Bdy S$p

5a3aupu0 2a0yak prduk ks!"t#k 3a#00ya6

7 "0#s da0 Su!2"r Dataa6 "0#s Data

"0#s data ya01 d#1u0aka0 da3a! p"0"3#t#a0 #0# ada3a$ data

kua3#tat#< da0 data kua0t#tat#


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tak t"r$#011a s"$#011a dapat d#t"tapka0 sa!p"3 s"2a0yak ')) ra01

(:"33y da0 L"0ard, +)'%

9 M"td" P"01u!pu3a0 DataM"td" p"01u!pu3a0 data ya01 d#1u0aka0 da3a! p"0"3#t#a0 #0#

ada3a$ d"01a0 ku"s#0"r6 Ku"s#0"r !"rupaka0 t"k0#k p"01u!pu3a0 data

ya01 d#3akuka0 d"01a0 p"!2"r#a0 s"p"ra01kat p"r0yataa0 atau

p"rta0yaa0 t"rtu3#s u0tuk !"07a5a2 p"r!asa3a$ ya01 d#t"3#t# da3a! suatu

p"0"3#t#a06 "0#s ku"s#0"r ya01 d#1u0aka0 ada3a$ ku"s#0"r t"r2uka

d#!a0a r"sp0d"0 d#!#0ta !"07a5a2 p"rta0yaa0 d"01a0 !"!#3#$ 7a5a2a0

ya01 d#s"d#aka0 d"01a0 ska3a L#k"rt6 Ska3a p"01ukura0 !"3#put#&

a% Sa01at S"tu7u (SS% 2% S"tu7u (S% @

8% N"tra3 (N% d% T#dak S"tu7u (TS% +

"% Sa01at T#dak S"tu7u (STS% '

: T"k0#k A0a3#s#s Data

T"k0#k a0a3#s#s data ya01 d#1u0aka0 da3a! p"0"3#t#a0 #0# ada3a$

a0a3#s#s r"1r"s# 3#0#"r 2"r1a0da6 A0a3#s#s r"1r"s# 3#0#"r 2"r1a0da d#1u0aka0

u0tuk !"01ukur k"kuata0 ass#as# ($u2u01a0% 3#0#"r a0tara dua Far#a2"3

atau 3"2#$6 Da3a! a0a3#s#s r"1r"s#, s"3a#0 !"01ukur k"kuata0 $u2u01a0

a0tara dua Far#a2"3 atau 3"2#$ 7u1a !"0u07uka0 ara$ $u2u01a0 a0tara

Far#a2"3 2"2as d"01a0 Far#a2"3 t"r#kat (G$9a3#, +))*%6 Da3a! p"013a$a0

data d#1u0aka0 pr1ra! SPSS ($tatistical Product and $ervice $olution%6

P"rsa!aa0 ya01 d#p"r3"$ da3a! a0a3#s#s data t"rs"2ut ada3a$ s"2a1a#

2"r#kut&

. ' J' +J+ J @J@ "D#!a0a&

. N#at !"!2"3# u3a01

K0sta0ta K"


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Haytk, L6 D6, a0d Er#ka6 M6 +))6 Green Advertising and !nvironmentally 'esponsible

Consumer )ehaviors2 3inkage !4amined. @ournal of 0anagement and 0arketing

'esearch, V3 ', '=')

Kt3"r, P$#33#p Q Garry, Ar!str016 +))'6 Pr#0s#p=Pr#0s#p P"!asara06 akarta& Er3a011a

L#a01, 6, a0d C$a#pp#ruta0a, S6 +)'@6 A $tudy of actors Affecting Customer#s

Attitude To1ard 5ntention to Purchase Green !lectronic Product at an 5T mall in

)eiing, China. 5nternational Conference on )usiness, 3a1 and Corporate $ocial

'esponsibility6 ' (+%

R#9ky P6 N6 +)'6 The !ffect (f Trust To1ards (nline 'epurchase 5ntention *ith

Perceived =sefulness As An 5ntervening Variabe. ur0a3 R#s"t Ek0!# da0 B#s0#s


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Lampiran

K!"#$%!R

&AKLTA" !K$%$M# DA% B#"%#"

%#'!R"#TA" DA(A%A

D!%PA"AR

D"01a0 Hr!at,

B"rsa!a #0# saya ya01 2"rta0data01a0 d# 2a5a$ #0#&

Na!a & I Mad" G#3a01 M"$"0dra

NIM & ')*+))+*

urusa0 & Ma0a7"!"0

Ada3a$ !a$as#s5a -aku3tas Ek0!# da0 B#s0#s U0#F"rs#tas Udaya0a ya01

s"da01 !"01adaka0 p"0"3#t#a0 d"01a0 7udu3 )Pengaruh Green Advertising, Green

Perceived Value, Green Claim, dan Green Trust Terhadap %iat Mem*eli lang

Konsumen Green Product di Kota Denpasar +stud, kasus pada produk kosmetik

The Bod, "hop-6

U0tuk !aksud t"rs"2ut d#atas, saya !"!$0 k"pada Bapak;I2u;Saudara;I

2"rk"0a0 u0tuk !"01#s# ku"s#0"r #0# d"01a0 3"01kap, 7u7ur ta0pa d#p"01aru$# 3"$ p#$ak

!a0apu06 Ku"s#0"r #0# aka0 d#1u0aka0 u0tuk k"p"0t#01a0 #3!#a$ da0 2uka0 u0tuk $a3=

$a3 d#3uar p"0d#d#ka0 akad"!#k6

Atas p"r$at#a0 da0 k"r7asa!a0ya, saya u8apka0 t"r#!akas#$,

Hr!at saya,


25/29

I Mad" G#3a01 Ma$"0dra

A6 Id"0t#tas R"sp0d"0

Na!a &A3a!at &

"0#s K"3a!#0 & a6 Lak#=3ak# 26 P"r"!pua0

U!ur & a6 '=+ ta$u0 26+*= ta$u0 86 ta$u0P"0d#d#ka0 T"rak$#r & a6 SMA 26 D#p3!a 86 S'

d6 La#00ya

B6 L"!2ar ku"s#0"r

B"r#kut #0# ada3a$ p"rta0yaa0 ya01 2"rka#ta0 d"01a0 p"01aru$ green advertising ,

green perceived value, green claim, da0 green trust t"r$adap 0#at !"!2"3# u3a01

k0su!"0 green product (prduk ks!"t#k T$" Bdy S$p% d# Kta D"0pasar6

Petunjuk kuisioner'6 Dar# da


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26 Green perceived value ada3a$ suatu p"0"3#t#a0 !"0y"3uru$ k0su!"0

t"r$adap !a0


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SCREENING UESTION

B"r#3a$ ta0da s#3a01 pada sa3a$ satu p#3#$a0 7a5a2a0 dar# p"rta0yaa0 2"r#kut (ya01 pa3#01

s"sua# d"01a0 k0ds# a0da%

Ku#s#0"r t"r$adap green advertising T$" Bdy S$p

N

R"sp0d"0 t"r$adap green advertising T$" Bdy

S$p

ST

S

TS N S SS

' Saya !"01a011ap green advertising ya01

d#1u0aka0 T$" Bdy S$p 2"r$ar1a u0tuk

!asyarakat6

+ Saya !"01a011ap green advertising ya01

d#1u0aka0 T$" Bdy S$p dapat !"!2uat ra01

3"2#$ 2"rta011u01 7a5a2 s"8ara ss#a36

Saya !"01a011ap green advertising ya01

d#1u0aka0 T$" Bdy S$p !"0u07uka0 2a$5a

p"rusa$aa0 #kut !"0a011ap# k"p"du3#a0

3#01ku01a0 k0su!"06

@ Saya !"01a011ap green advertising ya01

d#1u0aka0 T$" Bdy S$p !a!pu !"0#01katka0

image p"rusa$aa06

Saya !"01a011ap green advertising ya01

d#1u0aka0 T$" Bdy S$p ada3a$ suatu usa$a

2#s0#s ya01 2a1us6

Ku"s#0"r t"r$adap green perceived value T$" Bdy S$p

N

R"sp0d"0 t"r$adap green perceived value T$"

Bdy S$p

ST

S

TS N S SS

' Saya !"!p"r3"$ !a0


28/29

k"p"du3#a0 3#01ku01a0 ya01 sa01at 2"sar6

@ Saya !"rasa prduk T$" Bdy S$p !"!#3#k#

kua3#tas ya01 2a#k6 Saya !"rasa $ar1a ya01 d#ta5arka0 prduk T$"

Bdy S$p s"sua# d"01a0 !a0


29/29

3#01ku01a0

Ku"s#0"r u0tuk 0#at !"!2"3# u3a01

N

R"sp0d"0 t"r$adap 0#at u0tuk !"!2"3# u3a01

prduk T$" Bdy S$p

ST

S

TS N S SS

' Saya 2"r0#at !"!2"3# u3a01 prduk T$" Bdy

S$p

+ Saya t"tap s"t#a u0tuk !"!2"3# prduk T$" Bdy

S$p 5a3aupu0 ada 2a0yak prduk ks!"t#k

3a#00ya

Usulan Penelitian Fix method

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