Using Social Media To Tell Your Story
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Transcript of Using Social Media To Tell Your Story
What We Will Cover• Where you should be posting
on social media
• What you should be posting
• How you should be posting
• Strategies to use to tell your story about your award and exchange program
What we will not cover
• Why social media is important
• How to set up a social media account
• How to use subject matter unrelated to your award or program
Global Use of Social Media
Global Social Media Platforms
1.59 BillionUsers
*As of December 2015
320 MillionUsers
*As of September 2015
400 Millions Users
*As of March 2015
Source: AdWeek.com
Facebook | Twitter | Instagram
https://www.youtube.com/watch?v=s3rWAd8KQxE&nohtml5=False
The Social Media Revolution 2016
The Six-Step Social Media Plan
Six-Step Plan | Be Creative
Six-Step Plan | Be Informative
Six-Step Plan | Share Across Platforms
Six-Step Plan | Promote Often
Six-Step Plan | Use Influencers
Know who is talking about you and what they aresaying!
Answering a TrollWhat you need to know