Tell Your Story, The Power of PR in New Media
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Transcript of Tell Your Story, The Power of PR in New Media
@jackiewolven JacquelineWolven.com
HOW TO TELL YOUR STORY – LOUD & CLEARJacquelineWolven.com
@jackiewolven JacquelineWolven.com
WHAT STORY IS BEING TOLD AND WHO’S TELLING IT?Someone is Telling Your Story – Find Out Who & What
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Google Alerts
@jackiewolven JacquelineWolven.com
@jackiewolven JacquelineWolven.com
@jackiewolven JacquelineWolven.com
WHAT’S A STORY?Good Things In Your Organization & Business
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Story Ideas
•Openings•Anniversaries•Trees, Flowers & Baskets! Oh My!
•Positive City Work•Partnerships
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PR Tips & Ideas• Highlight a Entrepreneur• Events –
• Upcoming, Right Before, Right After, Post Event Impact
• Meeting Agendas• Volunteer Spotlight• The Good News Story• Highlighting a National Trend to a Local Initiative• People – Human Interest Stories that Tug at Heart Strings• New Employees• Expansions• New Product Lines• Milestones
@jackiewolven JacquelineWolven.com
PR Tips & Ideas• Focus On One Or Two Outlets And Follow On Social
Media• Use Permission Based PR – don’t just blast, build
relationships with the media months in advance• Use LinkedIn Inmails• Use Snail Mail – this is especially good with product• Monitor Reporters Using A Private Twitter List – even your
local news is on Twitter• Be A Thought Leader By Sharing Helpful Industry Data• Do Something Philanthropic and/or Green
@jackiewolven JacquelineWolven.com
@jackiewolven JacquelineWolven.com
TIS THE SEASONEvery season has a story
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Seasonal Tie-Ins• Christmas, St. Patrick’s Day, Easter, Fourth of July,
Halloween, etc.• Think the Business Section not just calendar of events!
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THINK PEOPLEYour People Are Just As Interesting as Beyonce
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People Love Stories About People• Great stories always begin with people. Business
milestones (anniversaries, birthdays, etc.) are inherently boring and won’t get any coverage.
• Put people in there and BOOM — everything changes.
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THINK PHOTOSPeople LOVE a Photo in the Paper
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@jackiewolven JacquelineWolven.com
CREATE YOUR OWN CHANNELSocial = News
@jackiewolven JacquelineWolven.com
@jackiewolven JacquelineWolven.com
Social News Media• Create a YouTube Channel• Follow reporters on Twitter
• Bonus – Create a List on Twitter of all your Local News Folks
• HARO – Help A Reporter Our• Become a Source for Stories
• Instagram• Show your story
• Facebook• Publish your Press Releases
• Email List• Constant Contact
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Write it.Send it to the Media.Then, blast it to your list!
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WRITE ITShort Staffed May Mean Extra Coverage
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Editorials, Op-Eds, Weekly Columns• Look for opportunities to appear in print or online media in
news sections or columns that are hard for journalists to fill. Some examples:
• Business/Entrepreneur Advice Column• What’s New Downtown• Local Favorite’s Column• Business Highlights• Nonprofit Spotlight
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52 WEEKS = 52 STORIESPlan it Out
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Work Plan = PR Plan
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MEDIA RELATIONSHIPSIt is always just about relationships
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@jackiewolven JacquelineWolven.com
Gift Baskets, Lunch & B-Roll• Get to know local journalists
who cover your industry• Invite them to lunch• Offer them a background
briefing on your district and organization with no strings attached
• Look them up on the publication’s website — you’ll find phone numbers and e-mail addresses. Search company names or keywords to find out who might cover your industry
@jackiewolven JacquelineWolven.com
JACQUELINE WOLVENJacquelinewolven.com
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