Using Social Media. [email protected] @shubball
Transcript of Using Social Media. [email protected] @shubball
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Using Social Media
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@shubball
http://www.linkedin.com/in/stevehubball
http://www.freestyleinteractive.co.uk/
Steve Hubball
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Flickr
Foursquare
YouTube
Google+
Social media platforms
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Facebook I like cats
Twitter I’m stroking a cat
Foursquare Here’s where I’m stroking a cat
Flickr Here’s a photo of a cat
Instagram Here’s a photo of a cat with a vintage filter on it
YouTube Here’s a video of a cat
Linked In My skills involve cat stroking
Pinterest Here’s a cat food recipe
Spotify I’m listening to Cat Stevens
Google+ I’m a Google employee who likes cats
Social media platforms explained
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TWITTER – TOP TIPS
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ENGAGEBe a part of the conversation
Start discussions
Don’t just push out content
Reply
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Retweet with a comment
Show your personality and humour
Follow people in your niche
Use lists
Check your mentions and messages
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SHARERelevant links
Stats and facts from credible sources
Follow interesting people
Photos
Videos
Your thoughts
Tips
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PRODUCEGood content that is shareable
Good tweets that are retweetable
A variety of content
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GIVE CREDITCite your sources
Credit your retweets
Retweet from the source
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AUDIENCERemember who they are
Age
Interests
Why are they following you
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UPDATEYour profile bio and image
Your website link
Tweet as often as possible (within reason!)
Keep it up
Have a clear-out of who you’re following
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• No spaces
• No punctuation whatsoever
• Relevant
• Consistent
• Likely to be searched for
• Not too likely to be searched for though!
Hashtag rules
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DON’T DO THIS
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#susanalbumparty
DON’T DO THIS
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DON’T DO THIS
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FOLLOW THE SPORTING CHAMPIONS SOCIAL MEDIA GUIDELINES
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DOS
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DON’TS
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Sporting Champions guidelines
Remember… no spaces
#swimming#volleyball#diving…etc
#sportivate@DKHLegacyTrust
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@KingJames
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@serenawilliams
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USE THE RIGHT TOOLSURL shorteners
Post schedulers
Dashboards
Post to multiple accounts and platforms
Analytics
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BITLYURL SHORTENER AND ANALYTICS TOOL
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http://bitly.com/
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BUFFERPOST SCHEDULER, URL SHORTENER AND ANALYTICS TOOL
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HOOTSUITEDASHBOARD, POSTING TOOL, URL SHORTENER AND ANALYTICS TOOL
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http://hootsuite.com
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http://hootsuite.com
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KLOUTSOCIAL MEDIA IMPACT ANALYSIS
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FOLLOWERWONKCOMPARE TWITTER USERS
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http://followerwonk.com
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FRIEND OR FOLLOWMANAGE YOUR FOLLOWERS
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http://friendorfollow.com
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XEFERDAY AND TIME FOR OPTIMUM TWEETING
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http://www.xefer.com/twitter
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Freestyle Interactive Ltd Harwoods House
Banbury RoadAshorne
WarwickshireCV35 0AA
T: +441926 [email protected] www.freestyleinteractive.co.uk
Freestyle Interactive Ltd 120 Avenue Charles de
GaulleNeuilly sur Seine
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T: +33 [email protected] www.freestyleinteractive.fr