Using Social Media Better
-
Upload
university-of-new-hampshire -
Category
Social Media
-
view
686 -
download
3
description
Transcript of Using Social Media Better
![Page 1: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/1.jpg)
using social media better
Catching Up with... Facebook, LinkedIn, & Twitter
with Jason Boucher
![Page 2: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/2.jpg)
Only 20% of posts on a page with 15,000 fans actually get viewed.
![Page 3: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/3.jpg)
1,500 possible stories are filtered through per day on an average Facebook user’s news feed.- Lars Backstrom, Facebook Engineering Manager
![Page 4: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/4.jpg)
Facebook Pages receive 53% more views than Facebook profiles.
- kissmetrics.com
![Page 5: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/5.jpg)
Facebook Pages receive 104% more comments when a photo is used.
- HubSpot
![Page 6: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/6.jpg)
Use larger image directly posted to Facebook when possible. post as a photo
![Page 7: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/7.jpg)
• Details:• Here’s How >>• Read more here:• Share this link:
Examples:
If using a photo, write post to call action to your URL
![Page 8: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/8.jpg)
Normal post: 403p x 403pHighlighted image: 843p x
403pCover photo: 851p x 315pProfile photo: 180p x 180pFacebook App tabs: 111p x
74pFacebook Ads: 100p x 72p
Facebook Image Sizes
![Page 9: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/9.jpg)
Reposition timeline photos for best possible view.Highlight horizontal
photos, then reposition the photo.
![Page 10: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/10.jpg)
![Page 11: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/11.jpg)
There are 2.6 million company pages on LinkedInLinkedIn University
coming Fall 2013
![Page 13: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/13.jpg)
87% of users trust LinkedIn as a source of info that affects decision-making.
- Racoso
![Page 14: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/14.jpg)
linkedinInclude a shortened
link in copy, but enter it yourself.If not, it will be
stripped and turned into a lnkd.in url, which is not trackable.
![Page 15: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/15.jpg)
Rally around one post.LinkedIn posts get
emailed, tweeted but not shared as often as Facebook.
![Page 16: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/16.jpg)
linkedinSubscribe to LinkedIn
Today http://linkedin.com/today
Read what type of posts are mentioned each day.Post similar content. It can
lead to more hits, then you’re included in LinkedIn Today.
email subscribers receive this...
![Page 17: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/17.jpg)
Ask employees to like, share, comment, and boost posts, and contribute.
![Page 18: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/18.jpg)
53% of LinkedIn users join 10 or more groupsEngage in groups more! Pick 10 groups and be
active and engaging, tastefully represent UNH and your own interests.
![Page 19: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/19.jpg)
linkedinAs yourself, become a
great user of the UNH Alumni group, make it stand out, engage and share.But have patience. It
takes time to build an audience!
![Page 20: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/20.jpg)
LinkedIn is 277% more effective for lead gen than Facebook and Twitter.
Source: HubSpot
![Page 21: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/21.jpg)
that’s the time it took from the first tweet to the billionth tweet.
3 years, 2 months, 1 day
it now only takes 1 week
to send a billion
tweets.
![Page 22: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/22.jpg)
twitterKeep Tweets short!When content is
shorter, it’s more likely to get re-tweeted Use keywords,
hashtags, & link.
![Page 23: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/23.jpg)
twitterTwitter is 140
characters.Try to make your
tweets 110-120 characters, leaving room for re-tweets.
![Page 24: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/24.jpg)
Include @twitter handles for more shares, engagement. It’s much more likely to be shared.
![Page 25: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/25.jpg)
twitterGoogle searches for
hashtags. After showing G+
results, Twitter is the next result.Keywords or hashtags
will appear in search results…
![Page 26: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/26.jpg)
twitterUse hashtags judiciously.
#UNH #UNHSocial #instaUNH #IBelieveInUNH
Using less hashtags will make your tweets look cleaner, not spammyThink about the hashtag.Don’t use too many!
![Page 27: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/27.jpg)
Don't force trend a hashtag.17% of top 1,000
search terms on twitter turn over on an hourly basis.
Source: twitter
![Page 28: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/28.jpg)
The life of a tweet is about 2 hours.Use shortened links.Try: ow.ly or bit.lythen you can track your links!
![Page 29: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/29.jpg)
Incorporate visual content for more engagement.
![Page 30: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/30.jpg)
twitterDirect upload your
photos to Twitter. Instagram photos no
longer appear in Twitter stream automatically.It requires another
click, leaving Twitter, which means less click-throughs.
![Page 31: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/31.jpg)
twitterOptimize schedule. Highest clicks on
Twitter are 1-3 pm Monday-ThursdayThe best time to get
RTs is 3-5 on Fridays.this is different with students.
![Page 32: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/32.jpg)
Include links and a hashtag in your Twitter profile bio.
include a photo, too!
![Page 33: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/33.jpg)
twitterTwitter is like a party.
Make your first impression a lasting one.Keep the conversation
going. Engage with your followers.Seal the deal with
personal gestures. Show you care with creative items, deliveries, more... example
![Page 34: Using Social Media Better](https://reader038.fdocuments.us/reader038/viewer/2022110118/554ee02fb4c905d51b8b4bf1/html5/thumbnails/34.jpg)
twitterRespond to negativity in
a human way... if at all.Be responsible, polite,
and nice. See #UNHSocial guidelines for more
Don't let the relationship fade. If they’re evangelizing your school or brand, keep it going.Show empathy.