Using Snapchat for business marketing. And brand cases that made it right.
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Transcript of Using Snapchat for business marketing. And brand cases that made it right.
Trends are rapidly changing REMEMBER WHEN FACEBOOK WAS SOMETHING EXOTIC TO MARKETERS JUST FEW YEARS AGO?
Today it is MUST HAVE THING
The question is So…?
Why should your brand be on Snapchat?
only 1% of marketers are on Snapchat!
Because
Millenials & Gen Z
Yet, whole new generation of customers keeps increasing their time and activity.
Be LEADER1st
Be a
Let’s go through some basics first.
Snapchat is…Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos.
Photos and videos taken with the app are called Snaps.
The sender determines how many seconds (1-10) the recipient can view the Snap before the file disappears from the recipient's device.
Although users use Snapchat for private purposes it brings a whole new opportunity for brands to connect and communicate with new generations.
YOU SHOULD USE IT
WHY?
Brand on SnapchatBrand on Snapchat equals friend on Snapchat and that’s a great way for marketers in an early phase to approach people…
= FRIENDBecause…
Brief history of Snapchat
So we can say
is a year of that 2015
Snapchat
Let’s see facts about it
1 billion Stories viewed per day400 million snaps sent per day
100 million active monthly users
Snapchat stats
71% of Snappers are under 25 years old (USA)77% of college kids use Snapchat daily (USA)
Highest Snapchat usage is in North America (55%)
Snapchat in North America
25% UK students use Snapchat
Europe has 32 % users50% of Norway Smartphone users use Snapchat
Snapchat in Europe
Fact of all Facts
Kim K is thinking to start communicate with her fans over the Snapchat :)
Setting up an account
Setting up an account
@ username username should match your brand name it is good to keep some consistency between your Snapchat, Twitter and Instagram name keep it simple
passwordIf someone hacks your account and you’re a brand they could do a lot of damage because on Snapchat content you send disappears
So… USE a strong password
Sending your first Snap
There are two types of content you can share with your followers
Photo Snap Video Snap
Click for a Photo Snap
Press and hold for a Video Snap
Once you snapped it, you can adjust it…
Add some text Custom drawings Snap duration
Also you canSave it to a gallery
Add it to your Story
Next
Finally, all you have to do is to choose who do you want to send it… or add some more contacts and than send it
Simple as that
Snapchat has four basic screens and you can easily swipe between them…
Snap StoriesChat Discover
Snapchat Screens
Stories Snapchat story is a photo or video you post to your very own stories. Stories are visible by you and all your friends. Under this section you can stream your friends stories.
Snapchat stories last for 24 hours
You can set Stories to be visible to your friends, everyone or custom listing
Discover is series of channels where media outlets can share streams of photos, videos and articles with all the app’s users.
This is a paid service for big brands that partner with Snapchat.
Discover
Chat as you guess is a place to chat with your friends…
Chat
Best way for a brand to connect with people is to publish public Stories.
So think about…
How your brand can use it?
Meanwhile you can see some of the best Snapchat campaigns for inspiration.
Audi Snapchat campaign
#LastSelfie Campaign World Wildlife Found
Thank you and…
Don’t forget to scan our code and read our Stories.
We are bringing you cool stuff every week. Hurry, before the current one disappears ;)
And for snapping, add us: GreyEntourage
