Using Instagram to Market Your Downtown - Missouri Main Street
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Strike a Pose: Become an July 31, 2014 InstaPro on
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Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.
Transcript of Using Instagram to Market Your Downtown - Missouri Main Street
Strike a Pose: Become an
July 31, 2014
InstaPro on
Get these slides here:http://sarahtpage.com/GetPluggedIn/
is no dummy.
• More than 60 million photos are uploaded every day
• Over 20 billion photos shared
• 200 million monthly active users
• 1.6 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
Apply Instagram Filters
From this … … to this!
Is Instagram Right for You?
Source: Pew Research Center (2013 update)
• 17% of Internet users are on Instagram
• 20% of women use Instagram vs 15% of men
• Age• Ages 18-29 = 37%• Ages 30-49 = 18%• Ages 50-64 = 6%• Ages 65+ = 1%
• Race/Ethnicity• White = 12%• Black = 34%• Hispanic = 23%
• Geography• Urban = 22%• Suburban = 18%• Rural = 6%
Instagram Content - Photos
Tips for Better Instagram Photography
Shoot in the Golden Hour
Get Closer
Change Your Perspective
Use Text Overlays
Use the Rule of Thirds
Use Leading Lines
Try Interesting Angles
Instagram for Downtowns:Best Practices
1. Show Us the Fun!
2. Show Us Your Business Mix
Show Us Your Business Mix
Show Us Your Business Mix
3. Take Us Behind the Scenes
Take Us Behind the Scenes
4. Introduce Your Staff
6. Show Off the Atmosphere
Show Off the Atmosphere
7. Show Us Your Projects
8. Show Us Your Art/Architecture
9. Highlight Local Partners
10. Promote Events
11. Encourage Preservation
12. Take a Stand
Take a Stand
13. Add User-generated Content
14. Create Photo Opps – Encourage Sharing
15. Use Hashtags
Use Hashtags
16. Host a Contest
Host a Contest
17. Make It Fun!
Setting Up Your Account
1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
Set Up Your Account
2. Click “Register” to create a new account
Set Up Your Account
3. Create a user name and password
Set Up Your Account
4. Find Facebook friends
Set Up Your Account
5. Edit your profile and add a bio
Set Up Your Account
6. Connect to social
Set Up Your Account
6. Connect to social (cont’d)
Set Up Your Account
7. Follow users
Set Up Your Account
8. Capture or upload a photo
Using Instagram
9. Scale and crop
Using Instagram
Pinch, enlarge, and drag
10. Add filters
Using Instagram
Filters
11. Add borders
Using Instagram
Border
Border
12. Add special effects
Using Instagram
Special effects
13. Complete photo information and share
Using Instagram
Add a caption & hashtag
Tag a user
Add a location
Share on social networks
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
