Using Graphics and PowerPoint for a Leadership Edge

LC 2 ed Chap 5Lectures Based on
Copyright © 2008 McGraw-Hill/Irwin. All rights reserved.
Chapter 5 - 2
Employing fundamental graphic design principles
Creating meaningful and effective text layouts
Selecting and designing effective data charts
Making the most of PowerPoint as a design and presentation tool
Chapter 5 - 3
3
When to Use Graphics Reinforce the message Provide a roadmap to the structure Illustrate relationships or concepts visually Support an assertion Emphasize important ideas Maintain and enhance interest
Chapter 5 - 4
Chapter 5 - 5
5
How to Design a Slide Keep it simple: Remember “Less is more”
Have only one message per slide
Make sure the slide title captures the “so what?”
Select graphics that support the message
Use shading to guide audience to the message
Use animation only if it reinforces the message
Chapter 5 - 6
Dark background (dark blue to black)
White, cream, yellow, or gold font
Arial or similar sans serif font
At least 20 point font size for text, depending on size of the room
28+ font size for titles, depending on room
Chapter 5 - 7
Color ContrastThe Traditional Color Wheel
Chapter 5 - 8
White background
Initial caps except in titles
Underlining of text
Chapter 5 - 9
9
Black on white background does not show up well and should be avoided
as should a Serif font on any background.
Font too small: no one can read it.
ALL CAPS ARE HARD TO READ AND LOOK AS IF YOU ARE YELLING!
Initial Caps are Distracting and Technically Incorrect for Text within Charts.
Underlining cuts off the bottom of letters.
Red letters on blue backgrounds are blurry.
Examples of Poor Font Design
Chapter 5 - 10
Other Design Violations Too many words on the slide
Not using hanging indents for text lists of more than one line
Having too many “widow words”
Backgrounds detracting from the message
Graphs pulled in directly from Excel without improving legibility and making them consistent with the presentation format
Chapter 5 - 11
Chapter 5 - 12
Maintain consistent price pressure against competition Execute toward lower alternative targets Implement new global/local philosophy Work with Area divisions to increase and monitor attach rates
Technical Division: Use SWAT team and various Area projects such as ACE in So America and Thrust in Europe to impact
customer acceptance of the New line 2000 and families and increase channel sales out on Newline 2000, 2500, and 3300 families to achieve target market share
Analysts removed Newline products from problem watch in July; communications deliverables sent to Global Marketing groups worldwide
Expansion Division: Deplete Technical companion inventory by end of 1997 to pave the way for AMstart (announce in
August; launch AMstart with European mono availability in January; So America in February; European and So American color models available in March)
Implement Expansion HUBs in Europe and So America in November Participate in development of Newline Electronic Commerce offering for Europe and Electronic Options
in 1Q00 So American Rollout
Text Not Formatted Effectively – Too Many Words
Chapter 5 - 13
13
Text Not Formatted Effectively – Widows and No Use of Hanging Indents
Global Division: Implement new global/local philosophy Work with Area divisions to increase/monitor attach rates Technical Division: Use SWAT team and various Area projects such as ACE in So America and Thrust in Europe to impact customer acceptance of the New line 2000 and families and increase channel sales out on Newline 2000, 2500, and 3300 families to achieve target market share
Widows
Chapter 5 - 14
Technical Division Improve customer acceptance of New line 2000 and
families through team and Area projects Achieve target market share by increasing channel
sales on Newline 2000, 2500, and 3300 families
Text Formatted Effectively
Chapter 5 - 15
Division Global
Priority Actions Implement new global/local philosophy Work with Area divisions to
increase/monitor attach rates
Use SWAT team and Area projects to impact customer acceptance of the Newline 2000 and families
Increase channel sales on Newline and families to achieve target market share
Current Priorities by Division
Chapter 5 - 16
Expansion Deplete surplus
Technical Use SWAT team/Area
Increase channel sales for Newline family
Implement new global/local philosophy Increase and monitor attach rates
Global
Chapter 5 - 17
Determine the message
Choose the comparison
Draw the chart
Chapter 5 - 18
Determining When to Build Text Charts
If you plan to talk about the text as a whole, do not build.
You should decide to build or not to build a text slide by the amount of time you plan to spend on each bullet.
If you plan to spend some time discussing each bullet point, you might want to build, bullet by bullet.
If you decide to build, then have each bullet with text appear, not fly into the slide.
Chapter 5 - 19
Chapter 5 - 20
20
Selecting the Right Type of Graph Use this type toGraph type
Pie Compare proportions and relative amounts
Bars Convey absolute value data, relative sizes, or close comparisons
Histograms Show what’s typical or exceptional
Step or waterfall Convey differences
Line Demonstrate trends or interactions between variables
Scatter Plot Illustrate how well one thing predicts another
Chapter 5 - 21
21
Designing and Integrating Data Charts: How Not to Label Pie Charts
Johnson & Smith James & Connelly
Legend outside of
Chapter 5 - 22
Designing and Integrating Data Charts: How to Label Pie Charts
Johnson & Smith
James & Connelly
Kramer & Mattee
Davis & Jimenez
Brown & Peterson
Chapter 5 - 23
23
Designing and Integrating Data Charts: How Not to Do Bar Graphs
Sales
$0
$1,000
$2,000
$3,000
$4,000
00 01 02 03 04 05 06 Year matrix implemented
Evaluation
of presentation
too wide
Chapter 5 - 24
Designing and Integrating Data Charts: How to do Bar Graphs
0
1
2
3
$4
$ in Billions
Chapter 5 - 25
10 12 14 16
Ice Cream Ice Milk Others
Individual consumption of ice cream declining compared to other dessert products
Designing and Integrating Data Charts: Another Poorly Designed Bar Chart
Legend outside of
Background not consistent with
Chapter 5 - 26
% of Total
Other Desserts
Ice Milk
Ice Cream
Desserts Increasing at Ice Cream’s Expense
Chapter 5 - 27
27
Designing and Integrating Data Charts: How Not to Do a Line Graph
Divisional Performance
00 02 03 04 05 06 Year
R ev
en ue
of presentation
Presentation Notes
The already declining operating profit will lowered even more by the loss of our client. Loss of Stay and Shop’s business will reduce the division’s operating profit by an additional 25%.
Chapter 5 - 28
28
Designing and Integrating Data Charts: How to Do a Line Graph
2000 2001 2002 2003 2005 2006
Revenue ($mm)
Presenter
Presentation Notes
The already declining operating profit will lowered even more by the loss of our client. Loss of Stay and Shop’s business will reduce the division’s operating profit by an additional 25%.
Chapter 5 - 29
Chapter 5 - 30
Our Environment
presentation.
information.
Chapter 5 - 31
Mary Smith Bill Jones
Jin Nguyen Charles Johnson
Lists all team members
Chapter 5 - 32
Global, multi- industry trends
Petroleum industry player actions
Force #3Industry profit splits
Ind 50% Majors 40%
Presenter
Presentation Notes
(7) We’ll cover the historic forces in three sections and draw out how they have resulted in a profit redistribution between the majors and NOCs: The first bucket covers trends not unique to petroleum (e.g., financial markets) that have impacted all industries and leveled the playing field The second describes those forces unique to petroleum that have provided the impetus for the growth/redistribution of global supply sources and the context for various waves of industry restructuring Lastly, cover how different player segments have responded to global and industry specific trends and thereby shaped the industry structure in place today.
Chapter 5 - 33
Supply
Promote advanced
Chapter 5 - 34
34
Hiring of Assistants Not Keeping Up with Growth in Executive Ranks
25 35 45 58
3:1 to 4:1
Another Example of the Use of Animation to Emphasize a Message
Chapter 5 - 35
• Market share increased to 25%
• Split profits
• Paid bonuses
• Spun off peripheral assets
Chapter 5 - 36
Just Because You Can, Doesn't Mean You Should*
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
1 2 3 4 5 *Graph provided by an MBA student as a bad example. He
supplied title as well.
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37
EXAMPLE!
This slide demonstrates what not to do: The background is different from all the other slides and is
light instead of dark. The title is useless: Example of what? The spinning logo is distracting, to say the least. The font is too small and is a Serif font. The text is too dense, requiring too much reading for the
audience. Finally, a little clip-art, animation, and sound added in for
no apparent reason, and you have a really bad chart.
<Oops, a widow word, too
Chapter 5 - 38
Check equipment and room in advance
Introduce each slide before you show it
Walk your audience through more difficult slides
Avoid blocking the audience’s view
Stop talking when you move to advance a slide
Look at your audience, not back at the screen or down at your laptop
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39
Final Pointers on Using PPT Use PPT to reinforce your message
Create each slide carefully with
“So what?” chart titles,
Make PowerPoint work for you, not against you
Remember, you should be the focus of the presentation, not PowerPoint
Slide Number 1
Basic Colors and Contrasts
Slide Number 10
Slide Number 16
Determining When to Build Text Charts
Discussion Topics
Designing and Integrating Data Charts: Effective Bar Chart
Designing and Integrating Data Charts: How Not to Do a Line Graph
Slide Number 28
Supply and Demand Promote Advanced Infrastructure
Hiring of Assistants Not Keeping Up with Growth in Executive Ranks
Performance History
Slide Number 39

Using Graphics and PowerPoint for a Leadership Edge

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