Using Facebook For Business and Blogging Basics
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Using Facebook for Business & Blogging Basics Leah Messina CEO & Founder Sinuate Media - The Organic Marketing Company SM June 10, 2009 © Copyright Sinuate Media 2009
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This presentation is part of a live demo I conduct about how & why to use Facebook for business. It also discusses the basics of getting started with blogging, resources for monitoring online conversations, and what makes for good online content.
Transcript of Using Facebook For Business and Blogging Basics
Using Facebook for Business
& Blogging Basics
Leah MessinaCEO & Founder
Sinuate Media - The Organic Marketing Company SM
June 10, 2009© Copyright Sinuate Media 2009
Facebook for Business
WHY FACEBOOK FOR BUSINESS?
Why should I care what someone is doing all day?
Who has time for this?
It is for kids. I don’t know what to say.
It is too confusing.
How is this going to help meincrease my business?
WHY FACEBOOK FOR BUSINESS?
200,000,000 Active Members 250,000 New Members EVERY DAY
WHO REALLY USES FACEBOOK?
194.3% Growth
29.6% Growth
20.6% Growth101.5% Growth
276.4% Growth
Facebook Features & Updating Best Practices
StatusProfile Picture
Friend Requests
Live Chat
Friend Status
Updates
Friend Lists
News Feed
PERSONAL HOMEPAGE
Most Recent Status Update
AdsBasic Info & Networks
Responses to Status
Update
Friends
Wall
PROFILE
SEGMENTING FRIENDS INTO LISTS
PRIVACY FEATURES
WAYS TO INTERACT• Find People Interested in the Same Things as You• Connect with Existing Contacts on a Personal Level• Create an Application • Distribute Content• Set up a Fan Page• Promote Events• Start a Group• Advertise
GROUPS VS. PAGESGroups Pages
Who• Consumer to Consumer
What• Space for like-minded consumers to
share information & discussions (i.e. - virtual petitions where members indicate support for a cause )
Features• Can be public or private• Way of subscribing to get messages
from an organization• Doesn’t show metrics• Has “Officers”
Who•Business to Consumer
What•Distribution of official information & content to interested consumers
Features•Meant to be public•Discussion Forums•Polls •“Insights” – shows metrics•Has Administrators
• Add applications• Link other social networks• Pose questions• Share news regularly• Post videos
MAKING PAGES DYNAMIC
Why?• Ads are highly targeted
because based on behavior• Reporting is in real-time
ADVERTISING ON FACEBOOK
APPLICATIONS
Basics of Business Blogging
• Short for WEBLOG• Chronological online journal• Typically focused on a topic• Is opinionated• Links to outside sources• Can be 1 author or several• Can share multimedia: photos, links, videos, audio, text• Often contains a blogroll & comments
WHAT IS A BLOG?
• Show the personal side of a business• Share information quickly & easily• Set the record straight• Be a resource• Connect with the media
WHY BLOG?
HOW TO GET STARTED
• Blogger• TypePad• WordPress
www.sinuatemedia.com/blog
HOSTED VS. STAND ALONE BLOGS
blogthatmommy.blogspot.com puckupdate.com
Hosted Stand Alone
ComplexStand Alone
Flexibility
SimpleHostedLimited Options
WHAT MAKES YOUR CONTENT RELEVANT
• Research conversation• Find influencers• Pitch your product or service
HOW TO USE BLOGS FOR MARKETING
CONVERSATION MONITORING TOOLS
• Your name• Your company name• Your products’ names• Key managements’ names• Your tagline• Competitors names• Client’s names• Business partners
WHAT TO MONITOR
• Where will you get content?• How often are you committed to sharing information?• Do you see blogging long term?• What do you hope to get out of blogging?• Do you plan on putting ads on your blog?
THINGS TO CONSIDER
CONTACT INFO
Leah MessinaCEO, Sinuate Media
Twitter: @leahmessina, @SinuateMediawww.sinuatemedia.com
www.sinuatemedia.com/blog
Appendix
• Wall – section of a user’s profile where friends can post comments• Wall Post – a comment left on someone’s profile• Wall-to-Wall – screen that shows comments between 2 specific people• Box – part of a user’s profile where they can add applications• Networks – feature that lets users see &
connect with people from a certain geographic region or school
FACEBOOK TERMS TO KNOW
• Fan – a user that signs up to be a member of a company’s fan page• News Feed – Twitter-like feature which lists updates from a user’s
network• Facebook Friend – someone who you are friends on Facebook but not in
real life• Facebook Connect – Developer center for those looking to integrate
Facebook into websites & build applications
FACEBOOK TERMS TO KNOW
Measuring Success
• # of Friends• # of Friend Requests• # of Comments• # of Fans (for Pages)• # of Views on Content• # of “Likes”• # of Discussions
WHAT TO LOOK FOR
Fan Page Demographics Sample Comments
Fan Page Traffic• 1,019 Total Pageviews• 36 Total Photo Views• 88 Total Video Plays•Traffic peaked on days when new content was posted
Contest announcement sent out
New videos posted
Contest winners announcedI Heart Matt Iseman Group posts
announcement
EXTRACTING DATA FROM FACEBOOK
• What’s the schedule for releasing new content?• Are you responding to friend requests & messages?• What’s your strategy for reacting to news?• Are your social profiles linked together?
LONG-TERM SOCIAL MEDIA STRATEGIES
