Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional...
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![Page 1: Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional processing for day-to-day front- office operations or.](https://reader036.fdocuments.us/reader036/viewer/2022082518/5697c0221a28abf838cd324f/html5/thumbnails/1.jpg)
Using Analytical CRM toEnhancing Decisions Operational CRM – supports traditional
transactional processing for day-to-day front-office operations or systems that deal directly with the customers
Analytical CRM – supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers
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Operational CRM and analytical CRM
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SCM
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Using SCM toEnhancing Decision Making Numerous decision support systems (DSSs) are
being built to assist decision makers in the design and operation of integrated supply chains
DSSs allow managers to examine performance and relationships over the supply chain and among: Suppliers Manufacturers Distributors Other factors that optimize supply chain performance
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Overview
At the heart of all ERP systems is a database, when a user enters or updates information in one module, it is immediately and automatically updated throughout the entire system
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ERP systems can automate business processes
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ERP Growth
SAP boasts 20,000 installations and 10 million users worldwide
There are an estimated 70,000 ERP installations worldwide with over 35 million users
ERP solutions are growing because: ERP is a logical solution to the mess of incompatible
applications that had sprung up in most businesses ERP addresses the need for global information
sharing and reporting ERP is used to avoid the pain and expense of fixing
legacy systems
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Top ERP vendors & their major components
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SCM and CRM market overviews
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Groupware Systems
Groupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencing
Groupware falls into two categories: Users of the groupware are working together at
the same time or different times Users are working together in the same place or in
different places