Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional...

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Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional processing for day-to-day front- office operations or systems that deal directly with the customers Analytical CRM – supports back- office operations and strategic analysis and includes all systems that do not deal directly with the customers

Transcript of Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional...

Page 1: Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional processing for day-to-day front- office operations or.

Using Analytical CRM toEnhancing Decisions Operational CRM – supports traditional

transactional processing for day-to-day front-office operations or systems that deal directly with the customers

Analytical CRM – supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers

Page 2: Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional processing for day-to-day front- office operations or.

Operational CRM and analytical CRM

Page 3: Using Analytical CRM to Enhancing Decisions Operational CRM – supports traditional transactional processing for day-to-day front- office operations or.

SCM

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Using SCM toEnhancing Decision Making Numerous decision support systems (DSSs) are

being built to assist decision makers in the design and operation of integrated supply chains

DSSs allow managers to examine performance and relationships over the supply chain and among: Suppliers Manufacturers Distributors Other factors that optimize supply chain performance

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Overview

At the heart of all ERP systems is a database, when a user enters or updates information in one module, it is immediately and automatically updated throughout the entire system

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ERP systems can automate business processes

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ERP Growth

SAP boasts 20,000 installations and 10 million users worldwide

There are an estimated 70,000 ERP installations worldwide with over 35 million users

ERP solutions are growing because: ERP is a logical solution to the mess of incompatible

applications that had sprung up in most businesses ERP addresses the need for global information

sharing and reporting ERP is used to avoid the pain and expense of fixing

legacy systems

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Top ERP vendors & their major components

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SCM and CRM market overviews

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Groupware Systems

Groupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencing

Groupware falls into two categories: Users of the groupware are working together at

the same time or different times Users are working together in the same place or in

different places