Use of Digital Marketing and Social Media

Created By:www.PostItFirst.com

With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers

This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.

AIDA Model

A – Awareness◦ Initial point where your brand and/or business is

recognised and acknowledged. I – Interest

◦ Generating thoughts and discussion about your brand. D – Desire

◦ Communicate your messages through the use of social media and email marketing.

A – Action◦ The stage where the conversion is complete and back

to the 'interest' stage to retain them. Your website is responsible for this stage.

Applying the AIDA Model to Online Marketing

Rank Company Name

1 Vodafone

2 Bharti Airtel

3 Hindustan Unilever

4 Cadbury

5 Coca-Cola India

6 PepsiCo

7 ITC

8 Sony India

9 Tata Motors

10 Samsung Electronics

11 Nokia

12 Idea Cellular

India’s Best Marketing Companies.

Grow from $27.1 billion in 2011 to over $42.5 billion in 2015

The search engine marketing industry is projected to reach over $22 billion by the end of 2012, a 19 percent increase from $19.3 billion last year

74 percent of small businesses find online networking to be just as valuable as 58 percent reporting they struggle to find value in using Facebook to promote their brand or don't have a page at all number of companies struggling to take advantage of online resources

How the Online Marketing Industry Is Impacting Local Businesses

Pull marketing:◦ Websites and blogs are pull strategies◦ Build websites & Blogs◦ Classified submissions to approach direct

customers.◦ Company’s social media profiles◦ long-term success ◦ the company tries to draw in customers through

different kinds of advertising, such as TV ads, online banner ads and social media

◦ Online banner ads, and radio and TV ads are other forms of pull marketing.

Marketing Strategies

Push Marketing:◦ Email Campaign◦ Certain offers through your social media profiles◦ Companies may push information and

promotional material directly to end users through email or fliers to generate demand

◦ Post ads to attract customers◦ Create an email database of potential customers

and send them product announcements and promotions directly

Marketing Strategies

One to one approach Cater to specific interests Different content by choice Geo- marketing Classified marketing Relatively inexpensive Global business Measuring statistics is easy Accountability

Advantages Of online marketing

Illegal or unethical practices

Physical demonstration and needs to be tangible

Transparency

Cost of Hardware

Disadvantages

Governance, laws and regulations Cultural issues Lack of technical infrastructure Marketing philosophies & channels Online shopping worries

Fear factor Unreliable delivery mechanisms Credit card fraud and usage:

Internet Marketing in India – Challenges

Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives

Companies grappling with the issue of whether to market via the Internet are already behind

Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods

MARKETING FUTURE

Thank You