Introducing level 2 mobile marketing experience MOBTEK – MOBILE MARKETING PLATFORM.
Flipbook Digital Media: Mobile Marketing
Transcript of Flipbook Digital Media: Mobile Marketing
The Unique Reality of the 21st Century
Shopping Experience
Image: Andrew Pricke, via. Flickr Crea3ve Commons
Mobiles help us to Research, compare, & purchase products not just online, but also in stores(2) . In fact, 84% of smartphone shoppers use their phones whilein a physical store(2) .
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86% of mobile users say they use their phone to prepare for grocery
shopping(9) .
Image: U.S. Department of Agriculture via. Flickr Crea3ve Commons
mobile marketing isn’t an option anymore;
It presents tremendous opportunities for marketers across industries to connect with potential
customers(3) .
It is an imperative(3) .
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find your business online, identify promotions and product information, and adapt marketing messages to the consumer’s location to increase relevancy(3) .
Mobile makes it easy to…
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Marketers pay 10% - 20% more for online ads that include location
information(1) . –Greg Stuart
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Companies benefit
from brand loyalty and the ability to
accurately target offerings and promotions, while the customer receives greater convenience,
more customization,
and a bit of magic(5) !
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But this unique experience…
comes at the cost of PRIVACY.
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When an app requests for your location,
of the time it shares the information with an advertising network(1) .
73%
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through low-cost transmitters that rely on Bluetooth technology,
Such as Apple’s iBeacon(4) .
Retailers and restaurants are
tracking shopper movements
Image: Tim J. Keegan via flickr Crea3ve Commons
An IBeacon is so powerful that it…
could realize you’re standing within inches of a given gas pump and send your phone a notification that you’re being charged with the amount you owe from filling your tank(8) .
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22% of smartphone users say their number one concern when using apps is having their privacy breached(10) .
42% say their chief
worry is that the apps will sap their
batteries(10) .
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Privacy etc ?
“ Online privacy is dead –Millennials understand that, older users have not
adapted. Millennials recognize that giving up some of their privacy online can provide
benefits to them(6) ” -Jeffery Cole
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Works Cited: (1) Dwoskin, E. (2015, March 23). Where Were You 3 Minutes Ago? Your Apps Know. Retrieved June 10, 2015, from Wall Street Journal : h,p://blogs.wsj.com/digits/2015/03/23/where-‐were-‐you-‐3-‐minutes-‐ago-‐your-‐apps-‐know/ (2) Google. (2013, May ). How Mobile Is Transforming the Shopping Experience in Stores .arBcle-‐cover-‐wrapper . Retrieved June 10, 2015, from Think with Google : h,ps://www.thinkwithgoogle.com/research-‐studies/mobile-‐in-‐store.html (3) Google. (2013, April ). Mobile In-‐Store Research. Retrieved June 10, 2015, from Google: h,ps://ssl.gsta3c.com/think/docs/mobile-‐in-‐store_research-‐studies.pdf (4) Kaye, K. (2013, Decemeber 12). 'Techno Paranoia' and 9 Other Privacy Trends Marketers Need to Watch In 2014. Retrieved June 10, 2015, from Ad Age : h,p://adage.com/ar3cle/datadriven-‐marke3ng/10-‐privacy-‐trends-‐marketers-‐watch-‐2014/245866/ (5) Madden, S. (2014, March 12). Tech That Tracks Your Every Move Can Be Convenient, Not Creepy. Retrieved June 10, 2015, from Wired: h,p://www.wired.com/2014/03/designers-‐tracking-‐tradeoffs/ (6) Matrix, S. (2015, May ). Digital Literacies . Retrieved June 10 , 2015, from Moudle 1 : h,ps://moodle.queensu.ca/2014-‐15/mod/page/view.php?id=88779 (7) Matrix, S. (2015, June ). MobiliBes . Retrieved June 10, 2015, from Module 3: h,ps://moodle.queensu.ca/2014-‐15/mod/page/view.php?id=88783 (8) McFarland, M. (2014, February 12). The rise of iBeacons, and fall of fricBon. Retrieved June 10, 2015, from The Washington Post : h,p://www.washingtonpost.com/blogs/innova3ons/wp/2014/02/12/the-‐rise-‐of-‐ibeacons-‐and-‐fall-‐of-‐fric3on/?wprss=rss_technology&clsrd (9) Stevens, K. (2015, May 8). The mobile shopper. Retrieved June 10, 2015, from The Guardian : h,p://www.theguardian.com/adver3sing/digital-‐media-‐trends-‐mobile-‐retail-‐fmcg (10) Urbanski, A. (2013, September 5). Talking Out Loud About Mobile Privacy. Retrieved June 10, 2015, from Direct Marke3ng: h,p://www.dmnews.com/privacy/talking-‐out-‐loud-‐about-‐mobile-‐privacy/ar3cle/310457/