Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
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Transcript of Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Innovative Development - Flawless Execution - Cutting Edge Creative - Measureable Results! Since 1989
Mobile 2014
Text – SMS & InteractiveWeb – Responsively DesignedApps – Simple to complexAds – Targeted to “Now”Video – Let Pictures Talk
Headquartered in King of Prussia, Pa.
International offices in:
• Canada• United Kingdom• Ireland• Czech Republic
International offices in:
• Canada• United Kingdom• Ireland• Czech Republic
Since 1989 … Integrated companies helping clients understand how MOBILE can change the way they do BUSINESS!
The ECO SYSTEM of MOBILE
• Text Message Marketing Platforms
• Customized mobile consumer engagement solutions
• Mobile Microsite production - responsive design + development
• Mobile app development
• Mobile Ad targeting consulting, placement, and activation
The Pillar That Holds Up The Mobile Marketing Building
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84444.com 84444.ca
Text Message Marketing 101The Success Story
Advanced Telecom Services 84444.com 84444.ca
Advertisement Interactive Text Database Broadcast Texts Success
Customized client accessible reporting in Real-time!
Text2Win Promotions
A school brand-building event platform that is part game, part tour, part retention device, and features incentives for the winners!
• Interactive Trivia Game U-Mobile is designed for:
• Prospective Students• Current Students• Alumni
to participate by answering text message questions that relate to your college campus on their mobile phone.
• COMPETE. Participants can begin in one location and solve clues to score as many points as possible. There are a potential of 20 questions that the participants may answer.
• WIN. Games can be set up to incentivize participants with prizes such as a discount on a college application or school merchandise.
• CONNECT. The accumulated opt-in database allows you to reach thousands of (prospective) students simultaneously.
• Bank of America Sponsors Bryant Park Summer Film Festival – SMS Movie Trivia Program – part of activation components
Dynamic SMS Brand Activation @ Events!
Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie, the fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.
* SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people “keeping score”.
It’s critical that your brands and businesses are providing an
OPTIMAL MOBILE/BRAND ENGAGMENT &a positive and memorable experience!
Turning traditional awareness into mobile audience engagement!
Facebook to Mobile
Broadcast TV to Mobile
Radio to Mobile
Event to Mobile
The ability to consume LARGE DATA and integrate and distribute optimally through mobile!
Data Capture and Opt In’s are the name of the game!
Get to know who your customers are …
And stay connected!!!
Responsive Design Instant Win Games & Promotions
Consumers are accessing your website on countless devices of many sizes, every day.
Responsive design means your website will recognize where it’s being viewed and adapt the same content to an appropriate style & formatting, instantly.
Not a-site-for-each-device. One site for all devices.
Creating a unique experience on Mobile and Standard Web!
Mobile App development
• Design and develop a custom mobile applications for businesses and brands creating compelling enterprise solutions and platforms. Leverage technology to allow your business to cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile operating systems including, iOS and Android.
• Apps are carrier agnostic resulting in the greatest audience reach for iPad and Android tablets. Apps can deploy custom solutions and software which seamlessly handle multiple, complex and real‐time data feeds., and provide push notification capabilities to reach those that have downloaded the app.
Courtesy of Kleiner Perkins Caufield & Byers
Mobile Display Targeting Options
Web-Based In-App
• Will run on a web page just like an online campaign, restricted to mobile device
• Runs only within apps downloaded to smart phones
• Dual HTML5/Flash publishing, or GIF/JPG recommended
• Same creative file type restrictions
• Platform targetable, or agnostic
• Platform targetable, or agnostic
• Less rich media options • More rich media options, availability well-documented
• CAN run on feature phones (non smart phones) as well as tablets and smart phones
• Will not run on feature phones, will run on smart phones and tablets
Scalable Cross-Platform ReachAccess 13 billion monthly impressions and 160 million monthly unique across Mobile
Web and Application inventory
iPad768 million monthly imps
12 million monthly UV
Windows Phone 7 2 million monthly
imps100k monthly UV
iPhone4.85 billion monthly imps
61 million monthly UV
Android7.38 billion monthly imps
87 million monthly UV
Sophisticated Targeting
• Context: Reach your target audience by tapping into our vertical categories
• Geography: Target by DMA, region, city or zip code
• Behavioral: Leverage our audience profiles based on user behaviors and actions
• Demographic: Target your exact audience by age, gender, income, occupation, lifestyle and more
• Retargeting: Increases user engagement by identifying and retargeting both active prospects and current customers
• Device: Unique characteristics such as connection, carrier, OS platform/version.
We have a massive pool of aggregate mobile data available and sophisticated targeting tools to help your ads get noticed.
Mobile Targeted advertising Activation & Placement
Targeted Mobile Advertising and Promotion:
• Mobile Advertising placement: Customized targeting based on target market demographics and geographics!
• Influence participation while growing awareness and sales, in both the near and long term.
Women Lifestyle Find Around Me Women Lifestyle Horror Make-up FREE Women Lifestyle A-List Star Salon ? Women Lifestyle Beauty, Fashion & Lifestyle Women Lifestyle CosmopolitanWomen Lifestyle Country LivingWomen Lifestyle Crazy Hairstyle Women Lifestyle Daily Yoga for Hips and Butt Women Lifestyle Elle Shopping GuideWomen Lifestyle Eye Shadows Idea BookWomen Lifestyle Fashion Nail Idea Book Women Lifestyle Glam Media iPhone SiteWomen Lifestyle Marie ClaireWomen Lifestyle MyStyles.com Women Lifestyle Real BeautyWomen Lifestyle RedbookWomen Lifestyle Style&FashionWomen Lifestyle Weight Loss YogaWomen Lifestyle Women DayWomen Lifestyle Women Hairstyles Catalog Free
Category App Snapshot of targets!
If a Picture is Worth a Thousand Words, What’s a Video Worth?Make your website come alive with sight, sound, motion, and emotion with video production.Video can be a powerful addition to your mobile and desktop website. It separates you from your competition by improving information retention and keeping your audience’s attention longer. There are so many uses for video beyond using it on your desktop. It’s easy to share on social media. And, it gets you an immediate presence on YouTube—the second largest search engine in the country. And, the biggest search engine loves video. In fact, a video is 53 times more likely to rank on the first page of Google than a simple page with copy only.
Mobile Video
ATS Mobile executes text message marketing programs for an avg. of over 1000 clients per year, ranging from Global to Local in scope.
Over the last 6 months we’ve managed Dynamic TXT campaigns for …
Thank you!
Brad BiermanATS MobileWork: 610.994.1853Mobile: 215.806.0554 [email protected]